SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of research – strategic marketing decissions. Objectives - analize and evaluate the data of economical activities in JSC „Žemaitijos pienas“ and project strategic ways for market decissions. Goals: 1. To analyze theoretical construction methods for strategic market decissions. 2. To analyze and asses marketing mix in the enterprise. 3. To make an empirical investigation and construct strategic ways of activity. 4. Make generalizations and offer approaches to improve management decissions of the enterprise. Methods of investigation - analysiz and generalization of theory, analysiz and synthesis of secondary data, , survey, graphic presentation and monograph. Hypothesis - application of market methods gives JSC „Žemaitijos pienas“ competitive preeminence potential. Suggestions were proposed to improve management decissions of the company on the basis of Lithuanian and foreign scientists‘ works , periodical literature and the material obtained during the investigation about elements of market complex and their impact on the results of the company.