Cette recherche questionne les stratégies d’acteurs publics-privés et les morphologies architecturales dans les projets de renouvellement des zones d’activités commerciales d’entrée de ville. L’analyse tente de révéler les freins au renouvellement urbain et s’appuie sur l’observation participante dans la Société d’Aménagement de l’Agglomération de Montpellier (SAAM) ainsi que des entretiens sur deux autres projets : «Pont de l’âne Monthieu » à St Etienne et « Château-Redon » à La Valette du Var. Ces cas français sont intéressants car rares à leur échelle d’intervention. Ils sont pilotés par des aménageurs publics (Société Publique Locale ou Etablissement Public d’Aménagement) associés à des promoteurs-investisseurs pour la création d’un nouveau site commercial.Le corpus de données permet de comprendre l’organisation des acteurs au sein des projets urbains : coalitions et oppositions entre les collectivités publiques, les commerçants d’hypermarchés ou de grandes surfaces spécialisées, les promoteurs, les propriétaires, et les associations. Les stratégies des acteurs publics et des promoteurs s’appuient sur des représentations différenciées de l’urbanité qui impactent la programmation et la conception architecturale.L’évolution morphologique des pôles commerciaux est complétée par d’autres cas en France et à l’étranger et montre l’hybridation des nouvelles centralités vers plus de mixité fonctionnelle.Les cas étudiés innovent parmi les projets de renouvellement en zone d’activités commerciales, mais leur spécificité questionne leur reproductibilité dans d’autres villes moyennes françaises. / This research will cross-examine strategies used by private and public sector identities in addition to architectural morphologies of town entrance business activity areas' rehabilitation projects. Our analysis will aim to reveal current obstacles to urban rehabilitation and will be relying on the participant observation method inside the structure of the Society d'Amenagement de Montpellier (SAAM) - Building Society of the Urban Agglomeration of Montpellier - as well as interviews relating to two other projects: "Pont de l'âne Monthieu" in St Etienne and "Château-Redon" in La Valette du Var. These French examples are as interesting as they are rare, considering the intervention scale. They are managed by public project managers (Local public companies or Public development agencies) and rely on promoter-investors to create a new commercial site.The data corpus allows us to understand how the main stakeholders interact and manage urban projects: coalitions and oppositions between public bodies, supermarkets or specialized retailers, sponsors, store owners and city-scale community groups.The basis of public sector leads and promoters' strategies take its roots in the discrepancy of representations of urbanism, impacting directly on how the architecture is scheduled and designed.Our analysis of the morphological evolution of commercial centres will be complemented by other case studies in France and abroad and will show the hybrid trends of new suburban commercial centres towards a more dense and functional diversity.Urban projects in our research will show a drift towards more innovation in the sector, however it is difficult to foresee whether their specificities could be recreated in other middle size French cities.

The master's thesis consists of an introduction, three chapters, a conclusion, a list of references and an Appendix. The paper considers the theoretical aspect of commercial real estate development projects, the conceptual apparatus of commercial real estate and shopping centers, and describes the prospects of the format of the retail Park shopping center in the domestic market. The analysis of the external environment of the proposed project, as well as the assessment of the existing situation of the retail real estate market of the Rostov region and the city of Rostov-on-don, the concept of the project for the construction of a commercial facility format "retail Park". The evaluation of the effectiveness of investments in the proposed project from an economic point of view, as well as taking into account the qualitative and other positive effect achieved during the implementation of the project. / Магистерская диссертация состоит из введения, трех глав, заключения, списка литературы и приложения. В работе рассмотрен теоретический аспект девелоперских проектов торговой недвижимости, понятийный аппарат коммерческой недвижимости и торговых центров, а также описаны перспективы формата торгового центра «ритейл-парк» на отечественном рынке. Проведен анализ внешнего дальнего окружения предлагаемого проекта, а также дана оценка существующей ситуации рынка торговой недвижимости Ростовской области и города Ростов-на-Дону, предложена концепция проекта по строительству объекта торгового назначения формата «ритейл-парк». Выполнена оценка эффективности инвестиций в предлагаемый проект с экономической точки зрения, а также учета качественного иного положительного эффекта, достигаемого при реализации проекта.

This thesis deals with the determination of cash flow and the assessment of the economic efficiency of a development project of the shopping center. It is divided into theoretical and practical parts. The theoretical part summarizes information about the project, feasibility study, development projects, phases of the project life cycle, ways of financing, risks and setting the cash flow of the project. The practical part is divided into two parts. The first one presents an overview of shopping centers, department stores and retail parks in the Czech Republic and the second focuses on the assessment of actually performed development project of the shopping center - a retail park in terms of cash flow and economic efficiency. The aim of this work is to get familiar with the sphere of retail development project and its assessment concerning whether it is acceptable for implementation in the terms of cash flow and economic effectiveness and to what extend.

Kay Fiskers Plads lies at the junction of Copenhagen’s south-bound  metro line, M1, and the Øresundtog train route connecting the city with Malmö, Sweden across the Øresund channel. Surrounding the plaza are Scandinavia’s largest shopping mall, Fields, Neroport offices, Sweden’s Ferring Pharmaceuticals branch and office spaces owned by KLP Ejendomme, a Norwegian based real estate firm. The plaza is bordered by long, blank façades that struggle to bring life onto the sidewalks, streets and shared spaces between buildings. Businesses come and leave quickly around Kay Fiskers Plads, while strategies to gain a new customer base and attractive nature continue to push forward.   This written presentation of research finds it’s basis in this particular space and sets to accomplish the following tasks: draw attention to the necessity of revitalizing modern urban dead zones; promote methods that, when implemented thoughtfully, can encourage a heightened sense of place / space identity for local residents and businesses; and provide updated and relevant academic literature that promotes knowledge and adds to the conversation surrounding Kay Fiskers Plads and modern urban plaza revitalization.  This research thesis will collect data through methods which include semi-structured interviews and mapping of Kay Fiskers Plads by the researcher (the author). These methodologies will be closely accompanied by theoretical perspectives that aim to draw the story of Kay Fiskers Plads into relevancy against the backdrop of global and local economic phenomena, architectural patterns, mega projects and a heightened need for public, multi-use spaces of quality. Work on this thesis began eight months ago in December 2021. However, it aims to bring about a conversation through scholarship that will be discussed forthcoming between city planners, architects, business owners, investors, frequent users of the space and those who will be acquainted with it in the future. There is a pressing need for all previously mentioned parties to have a solid understanding of the far reaching effects that public space, economy, citizens and vitality play upon one another– in essence, a need for discussion on projects under the umbrella scope of urban studies. / <p>Exam was help online over zoom. </p>

This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.