Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.

This thesis solves the problems of efficiency of investment injected into the reconstruction and the new building. The existing construction with its planning conception and technical solution defines clearly the edge conditions which depends on the rang of the reconstruction. But on the other hand the architectural solution of the new building is determined by the size and shape of the area. And in addition to that i tis necessarity to také into account also the costs of removal of the existing building. In the first part of the thesis the advantages and disadvantages of both variations are compared as well as the factors affecting their prices and then also the problems of the budgeting and the legislation applying to this subject. The second part of the thesis solves the question i fit is more advantageous to use the existing building of the basic school in the vallage of Hrubá Vrbka and to convert it into the community centre for seniors or if it is more advantageous to pul lit down and build a new building which will correspond with its character to the planned utilization. The costs of both variations are expressed numerically in the detailed expenditure badget. The return of investments is calculated, the comparison of both variations is given in the conclusion.

This diploma thesis deals with the impact of thermal insulation on expenses relateted to the operation of the weekend house. Theoretical part describes options of thermal insulation systems, insulation methodes, describes structural prices and costs. Practical part of this thesis describes heat costs on specific weekend house situated in Karlovy Vary region. Thermal insulations are designed in three different variants. Calculation of costs of every designed insulation systém is included in this thesis. In next part of thesis is calculated return of investment for every designed solution. In conclusion of the diploma thesis are compared impacts of thermal insulation on expenses ralated to the operation of the weekend house.

This thesis sloves assessment and project insulation of a firehouse, on the expenses related to its operation.Firehouse is situated in Hruba Vrbka nr.138. The building is partly basement, has free floors and is based on concrete foundation girders. Roofing is by the tent roof. In the first part of the thesis is a theoretical introduction in the legislature, energy prices and the posibility of insulation. In the practical part of the thesis is an assessment coefficient of firehouse, evaluation of individual variants insulation and calculated simple payback period.

The aim of the thesis is the economic evaluation of return of the different variants of thermal insulation for residential building in Slavičín. In the first part are described the topics, which is related to the issue. Further, it is written the entire range of insulations, which currently are appear on the domestic market. In the practical part is described the residential house and are performed by the proposals of the variants of thermal insulation. Further, they are processed energy performance certificates for buildings, the cost to implement the options chosen. In conclusion, the evaluated individual variants and determined their economic return.

This thesis provides complete design of generator into a spinning bike. The issue of current development is solved and the analytical design of the generator is made. The software Maxwell is being used for the analysis and optimization. On the basis of the obtained results is designed a model and a design drawing of the generator. The end of the thesis deals with the issue of connecting the generator to the mains supply and price calculation of the investment return.

This Master’s thesis analyses current financial strategy of MAGNETON a.s. and investigates the influence of the investment plan on MAGNETON´S growth in the world market. The outcome of this thesis is the appraisal of effects and risks of the intended investment and proposal of the optimal way for future financing.

Master´s thesis is based on making analysis of the present state company Dutch Impuls s.r.o. From this analysis are made the proposals for getting better than actual situation. In the first part there is explained the theoretical introduction to the problem, there are defined basic notions and methods. The second part is based on analysis present situation of the company. In the final part there are drawn up the proposals thanks to making business plan.

The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

The thesis deals with energy simulation of a solar energy system in a low-energy family house with warm-air heating. The simulations performed resulted in the assessment of the energy contribution of four solar systems with different types of collectors. The profitability and return of investment for the particular system have been evaluated based on investment costs and the savings gained. The theoretical part includes an introduction to the solar energy field, solar panel systems and the passive house concept. The practical part is devoted to description of the simulated object models as used in the TRNSYS environment, the simulation results evaluation along with the assessment of the economic return on investment. The conclusion recommendations regarding a suitable type and size of the solar panel with respect to the economic criteria chosen are given.