Context: Definitive information is what makes enterprises in the contemporary world continuously move up the ladder in today’s world. Hence they need to be always up to date with the latest advancements. A key point in the enterprise structure is Backup and Disaster Recovery, DR system and this has very high scope for development since it can be integrated with a lot of our daily requirements. On account of this, it has a lot of applicability in future for development of technology. Due to this, we have chosen a Fast Moving Consumer Goods Company, FMCG to conduct experimentation on their Backup and DR system. Objectives: In every organization, Backup and DR plays a crucial role in Business Continuity Planning. This work relates to associate backup and recovery plan with an organizational view. And thereby work on its association with Recovery Time Objective, Recovery Point Objective, time taken for backup, time take for recovery and Total Cost of Ownership. Methods: Literature study is the first step to understand present scenario of trending technologies. Hence our understanding led us to conduct an experimental setup where we compared data that was collected in a case study and evaluated its performance of Backup and DR problems that are faced in today’s technology dominated world. Results: In our research, we took various parameters into consideration, which affect performance of an enterprise Backup and DR system. This drove us to assess disk-based and cloud-based Backup and DR plans in the FMCG environment. Conclusions: In conclusion, we summate that even though there have been a lot of theories and research on how Backup and DR is vital, we still lag behind in research work on which the organizations can rely upon to shift towards advanced technologies without risking their competence. With sufficient research on the entrepreneurial environment, we can improve performance enterprises and improve our present knowledge about cloud Backup and DR thereby improving its conventional usage in the present world.