Call number: LD2668 .T4 1979 S84 / Master of Arts

In 1971, radio station KGBS, Los Angeles, developed a format featuring a male host taking telephone calls from females only who discussed explicit sexual experiences over the air. Many other radio stations in the United States programmed this "sex-talk" format until 1973, when the Federal Communications Commission took steps to eliminate it. This study examines the origin, development, success, causes for eventual demise, and impact upon the broadcasting industry of the sex-talk format. The United States Congress pressured the FCC to act on the sex-talk format, and the study concludes that broadcasters would not have succumbed to government pressure if they had not feared governmental intrusion in programming and Congressional rejection of license renewal legislation.