by Hui Leung Kwong, Kwok Kin Keung. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaf 64). / Chapter I --- INTRODUCTION --- p.1 / Objective --- p.1 / Hong Kong Property Market --- p.1 / Chapter II --- HONG KONG PROPERTY AGENCY MARKET --- p.5 / General --- p.5 / Government Regulations --- p.6 / Definition and Business of Property Agents --- p.6 / Functions of Property Agents in Hong Kong --- p.7 / Size of Property Agency Market --- p.8 / Structure of Agency Market --- p.8 / Chapter III --- STUDY METHODOLOGY --- p.13 / Chapter IV --- ANALYSIS OF THE SURVEY RESULTS --- p.15 / Objectives of the Questionnaire Survey --- p.15 / Results and Analysis of the Survey --- p.17 / Conclusions and Implications of the Survey --- p.32 / Chapter V --- ANALYSIS OF PROPERTY AGENCY INDUSTRY --- p.34 / Macroenvironment --- p.34 / Task Environment --- p.37 / Chapter VI --- ANALYSIS OF THE EXISTING AGENCY BUSINESS --- p.40 / Advantages of the Conventional Agency Business Mode --- p.40 / Disadvantages of the Existing Business Operational Mode --- p.41 / Chapter VII --- THE NEW BUSINESS --- p.45 / Opportunities --- p.45 / Business Nature --- p.46 / Chapter VIII --- TENTATIVE BUSINESS PLAN --- p.52 / Pricing --- p.52 / Forecast of Business --- p.54 / Proposed Management Structure and Human Resources Plan --- p.57 / "Projected Statement of Profit and Loss, Cash Flow Statement and Financial Ratios" --- p.61 / Chapter IX --- CONCLUSIONS --- p.62 / APPENDICES / Chapter 1 --- Questionnaire / Chapter 2 --- Questionnaire Results / Chapter 3 --- Projected Profit and Loss / Chapter 4 --- Projected Cash Flow / Chapter 5 --- HR Plan / BIBLIOGRAPHY