The process of high technologies allow to use the most effective decisions optimizing the work of companies in different range. It is the communication with clients, internal data flow and public information. Advertising market is one of the spheres for which these objectives are set and solutions seeked. The singularity of advertisement market is close contact with clients, the huge amount of varied work, broad distribution of functions in the company, expeditious presentation of production, different price – lists and constantly innovated facilities. To control this activity the computerized informational system should be used. It gathers all data about the clients (CRM – Client relationship Management), gives the presentation of facilities in the internet ( CMS – Content Management System ) and saves the internal information of the company at one place ( IS – Informational System). Internals of these different systems are realized in the management system of the advertising service. It helps to realize the needs of advertising company.