Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-09-04T20:36:42Z No. of bitstreams: 1 MariaFabianaMedeirosDeHolanda_DISSERT.pdf: 3122485 bytes, checksum: bb98a3d940a5fb962379430646706ddb (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-09-05T23:55:30Z (GMT) No. of bitstreams: 1 MariaFabianaMedeirosDeHolanda_DISSERT.pdf: 3122485 bytes, checksum: bb98a3d940a5fb962379430646706ddb (MD5) / Made available in DSpace on 2017-09-05T23:55:30Z (GMT). No. of bitstreams: 1 MariaFabianaMedeirosDeHolanda_DISSERT.pdf: 3122485 bytes, checksum: bb98a3d940a5fb962379430646706ddb (MD5) Previous issue date: 2017-06-22 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico (CNPq) / Estudiosos das mais diversas ?reas, n?o apenas da Lingu?stica Aplicada, t?m concentrado esfor?os no sentido de elucidar e de ampliar as discuss?es sobre os g?neros discursivos, especialmente os de natureza verbo-visual como ? o caso da capa de revista. Esta pesquisa tem como objetivo geral, sob a perspectiva do C?rculo de Bakhtin, analisar as capas da revista Mundo Estranho como enunciado concreto, a fim de perceber as rela??es dial?gicas entre a dimens?o verbal e a visual. Por quest?es te?rico-metodol?gicas, a an?lise incide sobre quatro capas referentes aos meses de outubro (2015), mar?o (2016), junho (2016) e fevereiro (2017) para compor a gera??o dos dados. A abordagem desta pesquisa ? de base qualitativo-interpretativista, uma vez que enfoca quest?es particulares da realidade social que n?o podem ser quantificadas, pois criam um universo de possibilidades, de aspira??es, de valores e de atitudes. Por isso, analisa a forma como se estabelecem as rela??es verbo-visuais na constitui??o do enunciado, a saber: imagem, diagrama??o, manchetes, cores, t?tulo e resumo principal da mat?ria, bem como motiva??es ideol?gicas da empresa em rela??o aos fatos anunciados que s?o de fundamental import?ncia para compreender as rela??es dial?gico-valorativas que, conforme a fundamenta??o te?rica assumida na pesquisa, atravessam todo e qualquer projeto de dizer. Como aporte te?rico, utiliza conceitos inter-relacionados, tais como: signo ideol?gico, enunciado concreto, g?neros discursivos, carnavaliza??o e rela??es dial?gicas por meio das concep??es advindas do C?rculo de Bakhtin, bem como de seus divulgadores como Brait (2014) e Faraco (2009). Esta pesquisa n?o promove um fim, mas outras possibilidades de an?lise da linguagem verbo-visual. Os resultados apontam que o sentido, nesse g?nero, tem sua constru??o na rela??o dial?gica entre a dimens?o verbal e visual, cabendo ao leitor recuperar o fio discursivo que os une. / Researchers from the most diverse areas, not only Applied Linguistics, have focused their efforts in the sense of elucidating and amplifying the discussions about discursive genres, especially those of visual-verbal nature such as the case of magazines? covers. This research has as its core objective, under the perspective of The Bakhtin Circle, analyze the covers of the Mundo Estranho magazine as a solid statement, to the end of perceiving the dialogical relationships between the verbal and the visual dimension. For theoretical-methodological purposes, the analysis occurs on four different covers related to the months of October (2015), March (2016), June (2016) and February (2017) to constitute the data generation. This research?s approach is of qualitative-interpretative basis, since its focus on particular questions on social reality that cannot be quantified, for they create an universe of possibilities, aspirations, values and attitudes. Hence why it analyzes the form in which those relationships establish themselves in the constitution of the statement, that are: image, publishing layout, headlines, colours, title and abstract of the main article, as well as the ideological motivations of the company related to the announced facts that are of utmost importance to understand the dialogical-evaluative relationships that, according to the theoretical foundation assumed on the research, intersects every and any project of the saying. As theoretical basis, it uses inter-related concepts, such as: ideological sign, solid statement, discursive genres, carnivalization and dialogical relationships by means of conceptions derived from The Bakhtin Circle, as well as its researchers as Brait (2014) and Faraco (2009). This research does not promote an end, but other possibilities of analysis of the visual-verbal language and the results point out that, in this genre, has its construction on the dialogical relationship between the verbal and visual dimension, inducing the reader to recover the discursive thread that binds them.