Now the motel industry in Taiwan is increasingly sophisticated, and even some motels are positioning themselves as the boutique hotels,so the business model has been out of the previous framework, like the hotel, with the high texture, on the other hand, beyond the hotel, with rich diversity. Now the motels are no longer set up near highway ramp to pursue convenience and privacy, but to find good location near department stores, metro, and science-based Industrial Park. Now the motel industry places more emphasis on the freshness and characteristics of the product, so in addition to the pursuit of convenience and practicality, motels now focus more on entertainment features. On the other hand, the motels are almost everywhere in high competition status, it is not difficult to find many cluster regions all over Taiwan. In the circumstances, consumers have clear and close impression to link the image between these cluster regions and the motels inside the regions. However the reason why motels usually were gathered and formed to be a cluster.What motivations resulted in industry cluster? What characteristics are shaped inside? How the cluster effect be developed and influence the relations of motels in the same cluster region. These questions are be researched in this thesis. In this study,I selected three major and representative motel clusters in Taiwan: Dazhi Land Consolidation of Taipei City, 7th Land Consolidation of Taichung, 16th agricultural Land Consideration of Kaohsiung City, mainly by interviewing with executives of the motel industry in order to understand the causes of industrial clusters,the competition and cooperation relation in motel clusters, and cluster effect in the industry. And exploring and analyzing the environment of these three cluster regions through observation method, in order to understand the correlation of regional environmental and development of clusters. Finally, the results of this study found that: (1) the main cause of motel cluster, is not because of being attracted by the cluster effect, but the similar needs for location. (2) There are seldomly cooperative behaviors in the motel industry, because the motel industry is very secretive and motels in the same cluster tend to imitate each other, so these results deepen the intensity of competition. (3) The causes of motel cluster are hoping for attracting more customers and finding the appropriate operating environment. (4) Because the industry become saturated and sophisticated, it is very important to make prudent cost-benefit assessment. Besides, it is better to reassess influences of the cluster and try to be aware of the direction of government policy to evaluate the future and the development. (5) Consumer loyalty in motel industry is low, therefore, the latecomers usually have more competitive advantage, and the cluster effects are positive. (6) Although the surroundings are important to all the motels, but there are some different connotations, meanings, and expectations for different motels. (7) The quality of the cluster effect, can not only be evaluated from the perspective of cluster itself, but also be judged from the consideration of the motel itself in one cluster with relative strengths or weaknesses.