Background: The success and quality of B2B relationships have been researched for decades. Relationship success carries many definitions, but prior literature lacks depth in how it is achieved. Relationship quality is often determined through three pillars: trust, commitment, and satisfaction. There is, however, unclarity as to what underlying factors build these pillars, due to the scarce amount of literature available on the topic. Purpose: To establish what aspects contribute to the success and quality of a relationship, by examining how relationship success, as well as relationship quality and how its three pillars are built, are perceived by Mediaspjuth's customers. Method: This interpretivist study initially follows a deductive approach as an already existing conceptual framework has guided the collection of data deemed necessary to answer the research questions. As the aim is to also seek answers to what factors build the three pillars of relationship quality; trust commitment, and satisfaction, the study also undertakes an inductive approach. Ten qualitative, semi-structured interviews were conducted as a primary source of data. Conclusion: The empirical findings detected important factors influencing relationship success, trust, commitment, and satisfaction. The study found that the quality of the relationship, quality of delivery, and integrity were the main factors affecting relationship success. Trust was built on the delivery process and the management of the relationship, while commitment focused on proactivity and dedication. Lastly, satisfaction was achieved mainly through the outcome quality and mutual benefits.

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The current study explored whether childhood bullying has a lasting impact on the quality of adult romantic relationships. A complete case analysis of 86 participant responses examined the association between bullying, insecure attachment, romantic relationship satisfaction, and trust. The findings partially supported study hypotheses. Specifically, a significant positive correlation between social manipulation, a type of bullying, and avoidant attachment was found. Physical victimization was also positively correlated with trust. However, no significant association between bullying and relationship satisfaction was found. Exploratory multiple regression analysis showed that both physical victimization and romantic relationship satisfaction predict the level of trust experienced in a romantic relationship. Additional research is warranted in this area of interpersonal functioning.

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Social support has been linked to positive health outcomes. Specifically, having available support from a friend may act as a buffer to the negative effects of stress on cardiovascular reactivity. Relationship quality is an important moderator of this effect. The purpose of this study was to examine how cardiovascular reactivity is affected by relationship quality within friendships and whether the length of relationship and frequency of contact may moderate the effect. 134 healthy male and female adults (and their same-sex friend) were recruited to participate. Results revealed no significant difference between subjects interacting with supportive friends compared to interacting with ambivalent friends on cardiovascular reactivity. Length of relationship was independently associated with higher cardiac output (CO) and lower total peripheral resistance (TPR), but there was no statistical interaction between length of relationship and relationship quality. Frequency of contact was not a significant predictor of cardiovascular reactivity and no statistical interaction was found between frequency of contact and relationship quality. This study provides some evidence that length of relationships may be important to consider in future studies examining stressful relationships.

Scholars have begun to suggest factors that explain and influence the association between pornography use and relationship outcomes but further work is still needed. Communication about pornography is one variable that may be influential but it has yet to be considered in this way. Using a dyadic sample of 713 different-gender couples, I used Actor-Partner Structural Equation Modeling to analyze associations between pornography use (male pornography use, joint pornography use and female pornography use) and relational quality (from the perspective of each partner, respectively), associations between communication about pornography and relationship quality. Communication about pornography was also considered as a moderator between pornography use and relationship outcomes. Results showed a negative association between male pornography use and relationship quality for both men and women and a positive association between joint pornography use and relationship quality for women. Communication about pornography was positively associated with relationship quality for both men and women but did not moderate the associations between pornography use and relationship quality. Results highlight the value of communicating about pornography and possible implications are discussed.

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