Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2017-11-20T14:20:18Z No. of bitstreams: 1 Anderson Severino de Oliveira Tavares.pdf: 813840 bytes, checksum: 334f9c575c2a579e62b03421981758cf (MD5) / Made available in DSpace on 2017-11-20T14:20:18Z (GMT). No. of bitstreams: 1 Anderson Severino de Oliveira Tavares.pdf: 813840 bytes, checksum: 334f9c575c2a579e62b03421981758cf (MD5) Previous issue date: 2015-02 / O presente estudo tem como objetivos (1) colocar sob exame os pressupostos analíticos de Berger (1985) e de Guerra (2000), mais precisamente seu Paradigma da Semelhança, segundo o qual instituições religiosas operando em uma situação de mercado religioso, na medida em que competem pelos mesmos segmentos de consumidores, tendem a assemelhar uma parte significativa de seus modelos de religiosidade; (2) estudar o lado da demanda dos católicos, analisando o consumo que estes fazem - os que viveram os modelos anteriores de Igreja Católica, agora vivenciando esse novo “modo de ser” católico, e os que já nasceram nesse modelo assemelhado de igreja - dos produtos semelhantes observados, compreendendo o consumo a partir das apropriações práticas que os fiéis fazem daquilo que consomem. Nossa metodologia consistiu da comparação de sites de uma amostra de Paróquias da Diocese de Campina Grande - PB com os sites de uma amostra de igrejas neopentecostais da mesma cidade, verificando o que vem se assemelhando em termos do que oferecem enquanto atividades religiosas. Além disso, realizamos entrevistas semi-estruturadas com uma amostra não aleatória de fiéis católicos, estratificados por idade e paróquias cujos sites foram analisados, como acima indicado. Dentre as nossas conclusões, destacamos a confirmação das proposições gerais do Paradigma da Semelhança, no caso estudado, no qual se verificou a assemelhação de produtos oferecidos para o segmento dos jovens pelas paróquias da IC e pelas igrejas evangélicas analisadas. Ainda destacamos que os fiéis católicos mais jovens que entrevistamos demonstram maior adaptabilidade a esse novo modo de ser da Igreja Católica, já que os eventos tornaram-se uma forma de “entretenimento sagrado”, enquanto os mais velhos demonstraram certo desconhecimento das atividades assemelhadas que encontramos. / The present study aims to (1) bring into focus the analytical assumptions of Berger (1985) and Guerra (2000) about the religious market dynamics, more precisely its Similarity Paradigm, whereby religious institutions operating in a situation of religious market, insofar competing for the same consumer segments, tend to resemble a significant part of their models of religiosity; (2) study the demand side of the Catholics, analyzing the consumption that they make - those who lived through the previous models of the Catholic Church, now experiencing this new "way of being" Catholic, and those who were born in this model of resembled Church – of similar products observed, understanding the consumption from the practical aprropriations consumers do of that they consume. Our methodology consisted of the comparison of a non-randomized sample of Catholic Parishes from the Diocese of Campina Grande (Paraiba State) sites with a nonrandomized sample of neo-Pentecostal churches sites in the same town, checking out what comes resembling in terms of that they offer as religious activities. In addition, we conducted semi-structured interviews with a nonrandomized sample of Catholics parishioners, stratified by age and parishes whose sites were analyzed as described above. Among our findings, we highlight the confirmation of the general propositions of the Paradigm of Similarity, in the case studied, which revealed the resemblance between products offered to the segment of young people by the IC parishes and evangelical churches analyzed. We also highlight that younger Catholics we interviewed demonstrate greater adaptability to this new way of being of the Catholic Church, as the events have become a form of "sacred entertainment", while the olderones showed a certain lack of knowledge about the similar activities we found out.

Stockholm County is a post-industrial Swedish region characterized by high levels of mobility and technologization as well as ethnic and religious diversity. Among its religious minorities exist various strands of charismatic Christianity, some of which originate from the Pentecostal revival of the early 20th century and some of which belong to more recent movements. The aim of this ethnographic study is to examine how affiliates of the multicultural charismatic Christian congregation New Life Church practice religiosity within the context of their personal daily lives, within the framework of the general congregation and in terms of their involvements with other religious organizations in the area of Stockholm. Beginning with the assumption that the practice of contemporary religiosity and the development of a religious identity are part of an ongoing process of habituation, the study describes how practitioners cultivate a form of charismatic piety characterized by certain embodied orientations, patterns of ritualization and narrative genres. To shed further light on this process, it draws upon a variety of theories concerning ritualization, embodiment, performance, narratives and materiality. Apart from this, the study also constitutes an attempt to explore and measure the impact on the practitioners’ religiosity of late modern developments such as urbanization, detraditionalization and global mobility as well as the growing absorption in consumerism, emotional intimacy and the unfolding of the “authentic” inner self. While pursuing these ends, the study also calls into question previous assumptions about charismatic Christianity in Sweden, most particularly the assumption that today’s practitioners remain inclined to be entirely faithful to one given institution and its system of beliefs and practices. Indeed this view is directly challenged herein by the finding that contemporary charismatics are far more inclined to eclectically appropriate elements and models of thoughts from various contexts of origin as well as to affiliate with and/or visit multiple Christian institutions.