Thesis (Ph.D.)--University of Iowa, 2006. / Supervisors: Dhananjay Nayakankuppam, Baba Shiv. Includes bibliographical references (leaves 57-61).

Thesis (M.A.)--East Carolina University, 2006. / Presented to the faculty of the Department of Geography. Advisor: Derek Alderman. Includes bibliographical references (leaves 114-119). Also available via the World Wide Web. Adobe reader required.

The diploma work deals with marketing activities of Tchibo Praha, spol. s r. o., selling not only coffee at the Czech market but also develops a specific concept of sale of consumer goods. The work includes the analysis of existing marketing activities of the company. The market research follows afterwards. The whole work is headed to evaluation of the Tchibo Praha position at the coffee market and especially at the consumer goods' market. After finding certain imperfections there are determined recommendations for further company development.

The objective of this thesis is to examine the existing forms of marketing communications of company Unit Portables and their future improvement on the Czech market. The thesis describes different forms of marketing communications. It defines types of marketing research, SWOT analysis and focuses on the current marketing trends and the marketing mix. The practical section in the thesis focuses on the analyses on the Czech market. The factors in the analysis compare price level in the Czech Republic and in Sweden. Aims and objectives of the company Unit Portables are characterized in the next section. The last part of the thesis is devoted to the analysis of the survey conducted.

Master thesis describes and analyzes the process of launching new producs of Matrx Total Results brand on czech, slovak and hungarian market. Theoretical part describes product life cycle, marketing research and marketing mix. Analytical part describes in detail prepared marketing strategy and launch process. In conclusion is an own analysis of strategy and goals fulfillment.

The aim is to evaluate the possibility of line extension of a new product range for a concrete mark, resp. develop appropriate strategies for an introduction of a specific extension product on the market. The theoretical part is focused on the strategic and tactic brand management, marketing mix and research. In the practical part, there is an evaluation of the situation on dishwashing market, its long-term development and a description of the major players. Subsequently work includes marketing strategy for the launch of a new product type which extends the existing range and strengthens the brand's position on the market. This strategy is based on consumer research where were investigated ways of washing dishes in the Czech Republic, who the ideal dishwashing liquid looks like and also what the brand awareness of current brands of dishwashing is.

published_or_final_version / Business Administration / Master / Master of Business Administration

by Chi-heng Chan. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 70-71). / Chapter 1 --- Introduction --- p.4 / Chapter 1.1 --- Existing models on purchase intentions --- p.4 / Chapter 1.2 --- Objective --- p.7 / Chapter 2 --- Modelling --- p.9 / Chapter 2.1 --- Beta Distribution --- p.9 / Chapter 2.2 --- Beta-binomial Distribution --- p.16 / Chapter 2.3 --- A new model without the binomial assumption --- p.17 / Chapter 2.3.1 --- Difficulties of the binomial assumption --- p.17 / Chapter 2.3.2 --- A new measure of stated purchase intentions --- p.18 / Chapter 2.3.3 --- Modelling the True purchase intention --- p.19 / Chapter 3 --- Methodology --- p.21 / Chapter 3.1 --- Two Approaches of Estimation --- p.21 / Chapter 3.1.1 --- Least Square Approach --- p.21 / Chapter 3.1.2 --- Maximum Likelihood Approach --- p.23 / Chapter 3.2 --- Estimation Procedures --- p.24 / Chapter 3.2.1 --- Least Square Estimation --- p.26 / Chapter 3.2.2 --- Maximum Likelihood Estimation --- p.27 / Chapter 3.2.3 --- Difference between DUNLSF and DUMPOL --- p.27 / Chapter 3.2.4 --- Evaluation of the Two approaches --- p.28 / Chapter 3.3 --- Results --- p.28 / Chapter 3.4 --- Simulation Study --- p.37 / Chapter 3.4.1 --- Procedure --- p.37 / Chapter 3.4.2 --- Simulation Results --- p.37 / Chapter 3.4.3 --- Evaluation of performance --- p.41 / Chapter 4 --- An Example --- p.42 / Chapter 4.1 --- Review on Usage of survey --- p.42 / Chapter 4.2 --- The Survey --- p.43 / Chapter 4.2.1 --- Details of the survey --- p.44 / Chapter 4.2.2 --- Results and Findings --- p.45 / Chapter 4.2.3 --- Interpretation --- p.47 / Chapter 5 --- Discussions and Conclusions --- p.51 / Chapter 5.1 --- Discussions --- p.51 / Chapter 5.2 --- Further Implications --- p.52 / Chapter 5.3 --- Conclusion --- p.54 / Chapter A --- Beta Distribution --- p.55 / Chapter B --- Programmes of estimation --- p.57 / Chapter B.l --- Minimization of (??) by the algorithm DUNLSF --- p.57 / Chapter B.2 --- Minimization of (??) by the algorithm DUMPOL --- p.60 / Chapter C --- Programmes of simulation --- p.63 / Chapter C.1 --- Simulation 1 (Refer to P.39) --- p.63 / Chapter C.2 --- Simulation 2 (Refer to P.40) --- p.67 / Chapter C.3 --- Simulation 3 (Refer to P.41) --- p.67 / Chapter D --- Programmes for figure drawing --- p.68 / Bibliography --- p.69

Title: New product implementation into fitness centre marketing strategy This thesis is focused on the issues of attendance of fitness centres predominantly by male population. Especifically, I will look into Fitness Power, which is located in Prague. Objectives: Using strategic analysis and marketing research, respectively using a survey to assess the current state of the fitness centre and its services and try to propose changes to the fitness centre so that it will be attended by both men and more women. My thesis will contain a proposal to create an exercise room, which has not been built yet in this fitness centre. Methods: There will be used following strategic analysis: PEST analysis, analysis of resources, analysis of competition and also marketing research, respectively a survey. The sample for the research will be selected from the group of customers who visit any service in the fitness centre. Customers will be able to fill in the questionnaire directly when visiting the fitness centre. Based on the analysis above and marketing research will be developed SWOT analysis. Results: Based on the results of marketing research, some measures were suggested to be able to increase satisfaction and attendance at the fitness centre. Number of changes were suggested in the proposal for a new gym and...

Graduation date: 1994