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Brand and Retail Experience of a Luxury BrandWang, Woei-Huah 05 July 2011 (has links)
Nowadays, the luxury market is experiencing an intensive competition trend.
Business is hard to survive from distinguish itself from other brands. Creating superior
customer experience seems to be one of the vital objectives to remain competitive
advantage in current retailing environments. This study was designed to investigate
differences between levels of loyalty, perceived brand experience and retail experience,
among shoppers from a luxury brand. Data for this study were collected from a
convenience sample of 200 participants who were selected with personally experienced
of a luxury brand. Descriptive statistics were compiled on data for all respondents. Data
were analyzed by confirmatory factor analysis (CFA) to further assess the reliability of
the scale. In addition, structural equation modeling (SEM) was employed to observe
the relationships among the constructs and to test the remaining hypotheses. Results of
the study demonstrated differences among brand and retail experience that suggested as
drivers to afford experience to customer that successfully effectively affacting
customer¡¦s emotion positively towards a significant luxury brand. Furthermore, the
degree of expectation fulfillments generates satisfaction which, in turn intensifies
intentions toward repatronage decision in the future. Therefore, both brand experience
and retail experience embrace valuable feedback and feedforward to brand development
strategies and assist in achieving a mutually beneficial commitment for the brand to
gain the edge.
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Driving retail store peformance: a service profit chain perspectiveStodnick, Todd Michael 09 March 2005 (has links)
No description available.
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The Efficacy of Decoupled Search : The roles of commitment, assimilation, and ownership in external knowledge transference.Önnered, Simon January 2022 (has links)
Recent development in search for external knowledge links the practise with foresight and decouples the process from the actuating firm. Enabling new opportunities for generating insights whilst raising concerns for how change is inflicted on the focal firm. Through an action research study, the implementation of externally generated knowledge is examined whilst producing concepts for future business strategy and models. Complementing the study with a comparative project, using the focal firms own external innovation lab. Resulting in findings that shows how commitment affects the roles of foresight; assimilation steers levels of innovation; and ownership, the degree of utilization. Implications which inform the managing of the search interface between the firm and search agent; the effects of such ventures; and theoretical contributions regarding knowledge transference in decoupled foresight projects. Giving rise to a conceptual model of knowledge transference that explains the dynamics between the focal firm and decoupled agent which can help to evaluate the process and direct efforts to improve upon the value output. Showing that given enough commitment, assimilation, and ownership; findings can be anchored and produce tangible outcomes.
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