The aim of the dissertation was to investigate the demographical differences on Work-SoC, and the relationship between work-related sense of coherence (Work-SoC) and work engagement in a motor retail organisation in Gauteng. The Work-related sense of coherence (Work-SoC) scale, Utrecht work engagement (UWES-9) scale and a biographical questionnaire were applied in the data collection from 326 employees in a motor retail organisation in Gauteng. The results indicated a strong relationship between Work-SoC and work engagement and that Work-SoC does predict work engagement. Except for tenure and gender, all demographical variables showed statistically significant mean differences on Work-SoC. The study has added valuable knowledge to the existing literature as it was the first to investigate mean differences on Work-SoC for different demographical groups and also investigate the relationship between Work-SoC and work engagement in the South African environment. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

The purpose of this research was to investigate the marketing communication practices of car dealerships, in order to identify what factors are considered in the selection of the marketing communication mix incorporated in the marketing communication strategy. Furthermore, identify and establish an understanding of the marketing communication mix elements used by car dealerships in their marketing communication strategies. A qualitative research approach was followed in this paper. Semi-structured, in-depth interviews were conducted with marketing personnel of various car dealerships in Gauteng, South Africa. In this paper, a qualitative content analysis was followed, and Atlas.ti version 10 computer software was used to generate themes. The study uncovered that car dealerships use various marketing communication mix elements to achieve their marketing communication objectives, such as creating dealership brand awareness, stimulating sales, and closing sales transactions. The study revealed also uncovered that internet is also used by car dealerships in executing marketing communication strategies. The study revealed the internal and external factors considered in planning and executing marketing communication strategies and campaigns. The study further discovered that these marketing communication elements are not used in isolation, but support each other in conveying marketing messages that lead to the attainment of various marketing communication objectives. The findings revealed that despite the use of radio and print media, social media types are increasingly being used by dealerships to share information with existing customers and potential customers regarding the dealerships‟ products and special offers, although the use of social media platforms varied. The study also discovered that car dealerships experience some challenges in planning and executing marketing communication strategies and campaigns. Recommendations to stakeholders in the motor industry and future research directions are provided. / Business Management / M. Com. (Business Management)