<p>ABSTRACT</p><p>Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter)</p><p>Number of pages: 38 (41 including enclosures)</p><p>Author: Fredrik Hansson</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and Communication studies C</p><p>Period: Autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University.</p><p>Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.</p><p>Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.</p><p>Main results: The main result can be summarized as:</p><p>· Academic Works communications have a lot of resemblance with the papers presented theory.</p><p>· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company.</p><p>· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work.</p><p>Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.</p>

Language is the most common and crucial element newspapers apply to express meaning. Language is a system of linguistic signs combined by rules to create meaning. Newspapers use language, among other or sign systems (e.g. photographs, graphics, content and layout) to communicate. These systems support each other and perform as a unit to reflect a newspaper's character and function. South Africa has a diversity in language, culture, background and literacy levels and the media's target audiences differ significantly. The ways in which these systems are thus applied, diverge to satisfy the various needs of audiences. These needs include being informed, entertained, aesthetically pleased, emotionally involved and mobilized (persuaded). Audiences also seek a reflection of their values, views and cultures in the media. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.

Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

ABSTRACT Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter) Number of pages: 38 (41 including enclosures) Author: Fredrik Hansson Tutor: Peder Hård af Segerstad Course: Media and Communication studies C Period: Autumn 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University. Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students. Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University. Main results: The main result can be summarized as: · Academic Works communications have a lot of resemblance with the papers presented theory. · Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company. · A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work. Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.

Language is the most common and crucial element newspapers apply to express meaning. Language is a system of linguistic signs combined by rules to create meaning. Newspapers use language, among other or sign systems (e.g. photographs, graphics, content and layout) to communicate. These systems support each other and perform as a unit to reflect a newspaper's character and function. South Africa has a diversity in language, culture, background and literacy levels and the media's target audiences differ significantly. The ways in which these systems are thus applied, diverge to satisfy the various needs of audiences. These needs include being informed, entertained, aesthetically pleased, emotionally involved and mobilized (persuaded). Audiences also seek a reflection of their values, views and cultures in the media. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

This diploma thesis focuses on the communication of a non-profit organization with a stress on the area of media used for advertising. The thesis includes analysis and definition of the target audience for Konto Bariéry organization and comparison with the original definition. The thesis furthermore presents analysis of the advertising investments within the non-profit segment and also focuses on the main advertisers who belong to this segment. Based on these analysis the recommended mediamix and concrete media are introduced to effectively address the defined target audience.

The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. The theory emphasizes relationships between the library and its user groups. The method for gathering empirical data was mainly qualitative semi-structured interviewing, which were conducted with the head of the library, a nurse and a voluntary staff, as well as qualitative content analysis of the webpage and policy document. The analysis of the empirical data and theories concluded that in a relationship marketing context the patient group corresponded to the customer market place, the nurse to the referral market and the voluntary staff to the influencer market, making the connection between the library and the customer market heavily relying on other markets in the model by Payne et al. (2005). The digital collections have mostly been built with the hospital staff in mind with the aim of aiding evidence-based health care. There is a lack of knowledge among the patients about the library’s existence and services. A potential is the patients’ own technological devices in reaching the library’s website and interacting with the staff. The hospital library has a “dually empowering effect”, referring to the physical space as a calm place to relax and finding literature in relevant fields. The aim is normalization of the patient. The lacking of resources calls for innovation, relationship building and collaboration between the parties in order for the library to reach the patients, here relationship marketing has potential.

The aim of this thesis is to demonstrate a methodological approach to explore a potential connection between player types and preferences in emotional character attachments. To do so, the thesis investigates connections between player types and emotional attachments to NPCs by conducting two studies. Study 1 provides general data about the audience of Detroit: Become Human (2018) through a survey about player types and how players feel about NPCs from the game, and forms three hypotheses. Study 2 tests the hypotheses through a second survey. The results demonstrate how to gather data regarding player types and preferences, indicates that Performers prefer to form relationships with NPCs that display traits related to a Close Friend attachment, and suggests that Explorers display a preference for pragmatic traits. However, future research must further examine other player types’ preferences to fully support the claim that player types affect preferences in emotional attachments to NPCs.

En av turismnäringens största byggstenar är event. Det är en bransch som ständigt utvecklas och växer. Detta gör att event är känsliga för trender och ständigt måste arbeta för att förnya sig och skapa attraktion till sina besökare. Det är av stor vikt för eventmangagers att skapa attraktionsstrategier för att bibehålla ett events attraktionskraft samt definiera vilken kategori av event som ska planeras. Det finns många olika kategorier av event och i den här studien kommer ett publikt och ett icke-publikt event att studeras. Studiens syfte är att bidra med förståelse för vilka attraktionsstrategier som används för att attrahera besökare för eventen Melodifestivalen och Årets Kock. Genom att få ökad förståelse för eventens strategier kunna urskilja likheter och skillnader mellan ett publikt och ett icke-publikt events attraktionsstrategier. I studien har en kvalitativ metod med en kombination av induktiv och deduktiv forskningsansats använts då författarna eftersökt en djupare förståelse och jämfört den insamlade datan mot tidigare forskning och teorier. Datainsamlingen har skett genom semi-strukturerade intervjuer och textanalys för att också undersöka om beskrivna strategier går att identifiera på sociala medier och internet. Studiens slutsats är att det är viktigt för eventmanagers att definiera vilken kategori eventet tillhör samt syfte och målgrupp. Relevanta strategier är att skapa en dramaturgi som tilltalar målgruppen och skapar spänning och intresse samt att det finns en interaktion mellan eventet och publiken. / One of the most essential parts of the tourism industry's are events. It is an industry that is constantly evolving and growing. This means that the event is susceptible to trends and continually need to work to develop and create attraction to its visitors. It is of great importance to create attraction strategies to maintain the attractiveness of events and define what category of events to be planned. There are many different types of events, and in this study a public and non-public event will be studied. The study's aim is to contribute to the understanding of the attraction strategies used to attract visitors for Melodifestivalen and Årets Kock. By gaining greater understanding of the event's strategies accordingly to contribute to determine the similarities and differences between a public and non-public events attraction strategies. The study has a qualitative approach with a combination of inductive and deductive research approach, used in which the authors sought a deeper understanding and compared the data collected from previous research and theories. Data has been collected through semi-structured interviews and text analysis to also examine whether described strategies can be identified on social media and the Internet. The study concludes that it is important for event managers to define the category of the event, purpose and audience. Key strategies are to create an event dramaturgy that appeals to the target audience and create excitement and interest, and that there is an interaction between the event and the audience.