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1	The effect of marketing strategies on price elasticity in a retailing situation / Litvack, David S. January 1982 (has links) The market structure of the food retailing industry has evolved to one which is comprised of numerous types of outlets, each using different basic strategies for doing business. A field experiment was implemented in stores which were assumed to operate with strategically opposite marketing philosophies. Results demonstrate that when prices were either raised or lowered, the sales in the stores that use "low pricing" as a core strategy were affected more than the stores which use a strategy other than low price. A survey conducted in the test stores shows that the shopping profiles of the customers in both store types differ. Statistically significant differences between the two customer groups as to ideal store attributes desired, lifestyles (A.I.O.'s) and demographics were determined. The results yield important implications for theory, methodology and for managers in all levels of the distribution channel. Food industry and trade. Marketing -- Management. Retail trade -- Research.
2	The effect of marketing strategies on price elasticity in a retailing situation / Litvack, David S. January 1982 (has links) No description available. Retail trade -- Research. Marketing -- Management. Food industry and trade.
3	A web design shop for local business owners Rice, Mary Colleen 01 January 2005 (has links) This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants. Web site development industry Management Web sites Design Handbooks manuals etc Web site development Contracting out Internet marketing Handbooks manuals etc Internet advertising Marketing Business planning Sales promotion Retail trade Research United States Business planning Internet advertising Internet marketing Marketing Retail trade Research Sales promotion Web site development Contracting out Web sites Design. Business and Corporate Communications Public Relations and Advertising

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