Leung Hoi Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 77-82). / Abstracts in English and Chinese ; questionnaire in Chinese. / Chapter I. --- Introduction --- p.1 / Chapter II. --- Literature Review / Chapter A. --- The concept of gender-role orientation and related studies --- p.5 / Chapter B. --- The concept of androgyny --- p.9 / Chapter C. --- "Related studies on gender-role orientation and the perception of ""gendered"" advertisements" --- p.12 / Chapter D. --- "Evaluation of ""gendered"" advertisements from a cultivation perspective and related studies" --- p.16 / Chapter E. --- The concepts of life style and socioeconomic status and their interaction with gender-role orientation --- p.21 / Chapter III. --- Hypotheses --- p.29 / Chapter IV. --- Methodology / Chapter A. --- Questionnaire design --- p.35 / Chapter B. --- Sample design --- p.39 / Chapter C. --- Variable construction --- p.41 / Chapter V. --- Results / Chapter A. --- Hypothesis testing --- p.48 / Chapter B. --- Further findings --- p.51 / Chapter C. --- Analysis --- p.60 / Chapter VI. --- Conclusion and Discussion --- p.68 / Chapter VII. --- Appendices / Chapter A. --- Hypothesis model --- p.72 / Chapter B. --- Sample questionnaire --- p.73 / Chapter VIII. --- References --- p.77

<p>This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends.</p>

Thesis (Ph.D.)--McMaster University, 2003. / Advisor: Daniel Coleman. Includes bibliographical references (leaves 338-351). Also available via World Wide Web.

Thesis (M.S.)--Miami University, Dept. of Family Studies and Social Work, 2005. / Title from first page of PDF document. Document formatted into pages; contains [1], viii, 90 p. Includes bibliographical references (p. 80-86).

Thesis (M. A.)--University of Canterbury, 2006. / Typescript (photocopy). Includes bibliographical references (leaves 153-164). Also available via the World Wide Web

This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.

Magister Artium (Psychology) - MA(Psych) / This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends. / South Africa

The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted. The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers. / Communication Science / M.A. (Communication Science)

Thesis (MPhil)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: Electrical energy has become an indispensable part of the modern world, supporting industries and economic systems. Any disruption of supply is felt immediately in all spheres of life. The operation of a power system is a complex process involving rotating machines that may fail from time even though they are maintained regularly. The overhead transmission system is likewise prone to faults caused by environmental factors such as pollution and lightning. Power authorities therefore operate their systems in such a way that they have sufficient reserve capacity available to allow for contingencies. In the last decade of the previous century a condition developed, for various reasons, that the reserve margin was too small in the South African electricity supply system. At the end of 2005, a spate of failures occurred at Koeberg power station and later in 2007 serious coal supply problems developed at the large power stations in Mpumalanga, aggravating the situation. This research project focuses on the complexity of the task of the reporter when reporting on occurrences such as these. It is required to convey the factual situation to the readers, avoiding alarmism and sensationalism. At the same time the reporter also has a role to play in educating the readers. It was a difficult task, seeing that the reporters were not necessary versed in the technical field. They therefore had to rely on Eskom’s spokespersons. In this project newspaper clippings of various Western Cape newspapers containing the word Eskom were analysed. The method of analysis was content analysis. Firstly the quantitative content analysis was used to obtain distribution of articles over the period and among newspapers. Thereafter the topics covered and the types of article were obtained for the various newspapers and years. Next articles for 2006 and 2008 were investigated using qualitative content analysis. Certain attributes in the articles were detected manually and a profile was obtained for each newspaper for each year period. Questionnaires were sent to reporters responsible for some of the articles and to a technical expert who was consulted regularly by the news reporters. It was found that the number of articles and style of presentation vary among the newspapers. There is evidence of framing of Eskom as incompetent. / AFRIKAANSE OPSOMMING: Elektriese energie het ¢n onontbeerlike deel van die moderne wêreld geword wat nywerhede en ekonomiese stelsels ondersteun. Enige onderbreking van toevoer word onmiddellik in alle lewensfere gevoel. Die werking van kragstelsel is komplekse proses met roterende masjiene en ander toerusting wat onderworpe aan faling is, selfs al word dit in stand gehou. Die oorhoofse transmissiestelsel is ook onderworpe aan foute wat deur omgewingsfaktore soos besoedeling en weerlig veroorsaak word. Kragvoorsieners bedryf daarom hul stelsels so dat hulle voldoende reserwekapasiteit het om toe te laat vir gebeurlikhede. In die laaste dekade van die vorige eeu het die toestand, om verskeie redes, ontwikkel dat die reserwemarge in die Suid-Afrikaanse stelsel te klein geword het. Teen die einde van 2005 het reeks falings by Koeberg kragstasie plaasgevind en later in 2007 het ernstige steenkoolvoorsieningsprobleme by die groot kragstasies in Mpumalanga ontstaan en dus die situasie vererger. Hierdie navorsingsprojek fokus op die kompleksiteit van die taak van die verslaggewer as oor sulke gebeure verslag gedoen word. Dit word vereis om die feitelike situasie oor te dra sonder alarmisme en sensasie. Terselfdertyd moet die verslaggewer ook rol speel om die lesers op te voed. Dit is moeilike taak daar die verslaggewers nie noodwendig belese in die tegniese vakgebied is nie. Hulle moes dus staatmaak op Eskom se spreekbuise. In hierdie projek is koerantuitknipsels van verskeie Wes-Kaapse koerante wat die woord Eskom bevat, ontleed. Die metode wat gebruik is, is inhoudsanalise. Eerstens is kwantitatiewe inhoudsanalise gebruik om die verspreiding van artikels oor die tydperk en tussen die koerante te verkry. Daarna is die onderwerpe wat gedek is verkry vir die onderskeie koerante en jare. Vervolgens is artikels van 2006 en 2008 ondersoek deur kwalitatiewe inhoudsanalise te doen. Sekere kenmerke is in die artikels opgespoor en profiel is verkry vir elke koerant en elke jaarperiode. Vraelyste is aan verslaggewers wat sommige artikels geskryf het en ook aan tegniese deskundige wat gereeld deur verslaggewers genader is, gestuur. Dit is bevind dat die getal artikels en die styl van aanbieding wissel tussen die koerante Daar is ook tekens van raming van Eskom as onbekwaam.

This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.