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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Vartotojų elgsenos įtaka pieno perdirbimo įmonių rinkodaros sprendimams / Consumer behavior influence to milk processing companies marketing decisions

Klimienė, Kristina 06 June 2005 (has links)
SUMMARY Kristina KLIMIENĖ Consumer behavior influence to milk processing companies marketing decisions The conclusive master work consists of 57 pages, 10 pictures, 2 tables, 40 references and 3 additions. The work is written in Lithuanian. The key words: consumer, consumer behavior, need, relationship marketing, product, organization. The aim of the work is to present milk processing companies relationship improvement means with consumers. The research object - consumer behavior. The research subject – consumer behavior influence to the marketing decisions. The main tasks of the work are to: 1. Characterize the outward and inherent factors of consumer behavior; 2. Identify the consumption stimulating marketing means; 3. Point out how the consumer behavior influence milk processing companies marketing decisions; 4. Present relationship improvement means with consumers. The work was written analising different literature resources, comparing the facts of different authors, systematizing and concentrating them, using graphic, logical abstraction methods, also it was used a inquest. In oder to influence consumer behavior it‘s necessary to understand what affects consumer docisions. Consumer behavior is influenced by many enviromental and personal factors. Understanding them the organization can accept the effective marketing decisions. One of the most important subjects for the milk processing companies is to satisfy consumer needs by educating their consumers and... [to full text]

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