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Redakční systém Drupal / Drupal editing systemProcházka, Jaroslav January 2013 (has links)
My Diploma thesis deals with the content management system Drupal, further explores the open source content management systems and puts the attention on Drupal 7. Analyzed the possibility of migration of Drupal version 6 to version 7. When you migrate, you must be aware of already existing structure, Web presentations already created user accounts, Web sites, databases. In the practical part of the Thesis is carried out on the migration of the Web slide show version of Drupal 7. After the migration, checked the correctness and functionality of all modules and Web content. Deployed a new content management system Joomla 2.5. The final presentation is supplemented by the necessary modules to optimize SEO. Configured with all necessary parameters for SEO. Influence of optimization tested and evaluated in detail the results obtained. Analysis and testing focused on Google and Seznam. The results of the analysis carried out optimization of Web presentation. All of the implemented modules updated and tested for functionality. In the website is implemented a language switch, and revised the contents of the pages. Carried out a complete testing of a Web presentation.
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Analýza, návrh a implementace elektronického obchodu společnosti / Analysis, Design and Implementaion of Company's E-commercePřívara, Tomáš January 2010 (has links)
Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.
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Analýza a návrh elektronického obchodu firmy Elkov elektro, a.s. / Analysis and Design of E-commerce Firms Elkov elektro,a.s.Očenášková, Markéta January 2013 (has links)
The diploma thesis focuses on the analysis of e-commerce selected subject. The aim is to design an optimal variant creation of e-commerce and the possible appearance of a promotion. The thesis also includes analysis of the external and internal environment of the company necessary to determine the future direction of the company strategy.
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Analýza a návrh elektronického obchodu firmy / Analysis and Design of E-commerce FirmsDeutsch, Vojtěch January 2014 (has links)
The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.
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Marketing v elektronickém obchodě / Marketing in Electronic CommerceBártová, Dana January 2010 (has links)
The master’s thesis focuses on marketing in the relatively new spere specifically marketing on the Internet. Specifies the specific deficiencies shop and proposes a number of essential steps for the advanced operation of an existing Internet business. Contains several design solutions that help increase visits in online store, and consequently also increase sales shop.
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Návrh marketingové strategie v elektronickém obchodě / Purpose of Marketing Strategy in E-commerceKulhánek, Jan January 2010 (has links)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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SEO optimalizace webových stránek / Search Engine OptimizationKomárek, Miroslav January 2009 (has links)
The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.
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Сравнительный анализ инструментальных сред конструирования веб-сайтов : магистерская диссертация / Comparative analysis of tool environments for constructing websitesАнтонова, В. С., Antonova, V. S. January 2022 (has links)
Целью данной работы является сравнительный анализ инструментальных сред, с помощью которых можно конструировать веб-сайты. В ходе выполнения поставленной задачи предложены оригинальные комплексные критерии сравнения систем, основанные на поддержке средой SEO-оптимизации и на трудоемкости разработки в среде. Создан веб-сайт с одинаковым функционалом (интернет-магазин) в разных инструментальных средах для практического подтверждения теоретических выводов. / The purpose of this work is a comparative analysis of software tools which can help you in designing websites. In the course of accomplishing the task, the original set of criteria for comparing tools has been proposed. This set was based on the support of SEO optimization and on the development process complexity. A website with the same functionality (online store) had been created with different tools implementing for the sake of practical confirmation of theoretical conclusions.
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