The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.

The purpose of my Diploma Thesis is to lay out the philosophy of the internet and searching in fulltext locators and apply it to analysed environment of the insurance which is presented on the internet. Search Engine Optimization is nowadays the one faced with the activities of online marketing. Many of the views, opinions and qualitative contrasts meet and reach still bigger or smaller achievements in relation to developing locators. Diploma Thesis suggests at the fact, that conditions according to the locator decides, are changing, but the philosophy is still left. In this case and reason, the work proves efficiency of the activities by various case studies, which follow the philosophy and do not look just at the technical side of SEO.

The theme of this thesis is the analysis and design of internet shop. The work is divided into three parts - theory, analysis and design. Each following chapter is divided into several sections. The main objective of this thesis is to design a successful internet shop. The analytical part of this thesis describes the current status and trends of Internet users in the country. Analytical section also describes the requirements for an online store, both in terms of potential customers, and in terms of the store owner. This is followed by the design part of the thesis, which is based on theoretical and analytical sections and there is a proposal of an online shop.

The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.

Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.

The main goal of this master's thesis is building of web portal for presentation basic cryptography algorithms. Those algorithms would be explained in the theoretical page in the first place. After that, they would be demonstrated by scripts. One part of this project is designing simplified theoretical element for basic impletion portal of information. Next part is creating web portal by one of the free available CMS´s systems. Programming language JAVA would be used as an instrument for creating demonstration scripts. For creating animations will be used the Flash animation tool. Target of formed web portal is creating community of expert public. It would make new articles, scripts and knowledge. This way, the portal would be kept current. The section which would include failure the most widely used algorithms and instructions how to eliminate it will be part of portal.

This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.

In this master’s thesis I will be dealing with internet marketing for recently established e-shop which sells handbags. In the thesis the theoretical basics will be described, which then will be used as a starting point for creating individual analysis and for the following-up internet marketing strategic concept, so that the realization of this draft could improve the current e-shop situation and to help with boosting thee-shop’s competitive abilities and making the customer awareness of the e-shop better.

My work is focused on web site’s optimization for search engines, optimization tricks and consequent sale strategy, including marketing and manager’s knowledge of economic branch such as competition, propagation and market’s presentation.

The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. The study is performed as a case study at a clinical research organization in Uppsala, Sweden 2020. Qualitative and quantitative methods were applied through interviews with search engine optimizing (SEO) specialist and with interviews with business developers at companies within the healthcare sector. The quantitative part has two data gatherings, (1) a survey towards SEO specialist and employees at various companies and (2) data gathering of branch colleagues’ top keywords for volume and traffic. Outcomes are that there is not enough research made within digital marketing for healthcare companies or business to business in general. Other finding is that the healthcare industry is lagging compared to other industries in terms of digital marketing.