Global ETD Search

221	Web-marketing mix 4S v malé organizaci / The 4S Web-marketing mix in a small company Uhlíř, Petr January 2011 (has links) The goal of this thesis is to evaluate whether application of the model of marketing promotion in the Internet based on the concept of web-marketing mix 4S in a small organization, sales-oriented professional machines and equipment for carpentry, plumbing and metal fabrication shop can achieve synergy and formulated key performance indicators. To achieve this goal is necessary to identify and describe technologies, tools, procedures and processes based on literature and publications that are typical for internet marketing in a small and medium-sized companies, as the concept of internet promotion. The important part is to analyze the web-marketing mix 4S, which is a one of the possible variants of marketing mix. The 4S will serve as a base process model website promotion.
222	Klíčové aspekty webových aplikací dle jejich obchodního zaměření / Key aspects of web applications according to their business focus Nemejovský, Michal January 2012 (has links) The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.
223	Komunikační strategie podniku / Company Communication Strategy Uherková, Marie January 2017 (has links) Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
224	On-line marketingová komunikace / On-line marketing communication Skácelová, Pavlína January 2021 (has links) The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
225	Elektronický obchod a jeho marketing / E-commerce and its Marketing Musilová, Veronika January 2009 (has links) I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
226	Komplexní marketingová strategie v online prostředí / Complex Marketing Strategy in the Internet Environment Novák, Michal January 2011 (has links) This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
227	Návrh dílčí strategie při propagaci elektronického obchodu firmy / Proposal of the Partial Strategy for Promotion of E-shop of the Company Ženatová, Eva January 2014 (has links) This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
228	Разработка проекта сайта о горном туризме : магистерская диссертация / Web-Site Project Development on Mountain Tourism Боровкова, Н. М., Borovkova, N. M. January 2018 (has links) Магистерская диссертация «Разработка проекта сайта о горном туризме» состоит из введения, двух глав – теоретической и практической, заключения, библиографического списка, включающего 73 наименования, и пяти приложений. Цель исследования – разработать проект информационного сайта о горном туризме, основываясь на данных, собранных в ходе анализа информационных сайтов о горном туризме и в результате работы с научными источниками. Объект исследования – информационные сайты о горном туризме. Предмет – структурно-содержательные и визуальные особенности информационных сайтов о горном туризме. Подобрано доменное имя ресурса. Сформирована концепция дизайна сайта. Подобран шрифт и цветовая палитра ресурса, разработан логотип. Обосновано решение использовать для реализации проекта CMS (WordPress) в качестве основной и конструктор Tilda Publishing для работы в разделе «Отчеты». Разработан прототип и два варианта макета стартовой страницы. При помощи конструктора сайтов разработана цифровая история. Отдельные положения проведенного исследования были представлены на VI Международной научно-практической интернет-конференции «Книжное дело: достижения, проблемы, перспективы» (Екатеринбург, 2017) и Международной научно-практической интернет-конференции «Язык. Текст. Книга» (Екатеринбург, 2018). / The Master's thesis "Web-Site Project Development on Mountain Tourism" consists of an introduction, two chapters - theoretical and practical, conclusion, reference comprising of 73 titles, and five annexes. The study purpose is to develop a draft information web-site on mountain tourism based on data collected during the analysis of information web-sites on mountain tourism and as a result of working with the scientific sources. The study object is the information web-sites on mountain tourism. The study subject is the structural and visual features of the information web-sites on mountain tourism. The domain name of the resource is chosen. The concept of the web-site design is formed. The font and color palette are chosen, and a logo for the resource is developed. The decision to use the CMS (WordPress) as the main for the project implementation and the Tilda Publishing designer to work in the "Reports" section is justified. A prototype and two versions of the layout of the start page are developed. A digital story with the help of the web-site designer is developed. Separate provisions of the study made were presented at the VI International Scientific and Practical Internet Conference "Book Business: Achievements, Problems, Prospects" (Yekaterinburg, 2017) and the International Scientific and Practical Internet Conference "Language. Text. Book" (Yekaterinburg, 2018). MASTER'S THESIS MOUNTAIN TOURISM INFORMATION SITE TARGET AUDIENCE SEGMENTATION CHARACTER VERIFICATION METHOD 5W METHOD SEARCH ENGINE OPTIMIZATION (SEO) USABILITY COPYWRITING USER GENERATED CONTENT FONT DESIGN FLAT DESIGN DIGITAL STORYTELLING DIGITAL HISTORY ГОРНЫЙ ТУРИЗМ ИНФОРМАЦИОННЫЙ САЙТ МЕТОД 5W ЮЗАБИЛИТИ КОПИРАЙТ ШРИФТОВОЕ ОФОРМЛЕНИЕ ПЛОСКИЙ ДИЗАЙН ЦИФРОВАЯ ИСТОРИЯ
229	Dynamic Risk Management in Information Security : A socio-technical approach to mitigate cyber threats in the financial sector / Dynamisk riskhantering inom informationssäkerhet : Ett sociotekniskt tillvägagångssätt för att hantera cyberhot i den finansiella sektorn Lundberg, Johan January 2020 (has links) In the last decade, a new wave of socio-technical cyber threats has emerged that is targeting both the technical and social vulnerabilities of organizations and requires fast and efficient threat mitigations. Yet, it is still common that financial organizations rely on yearly reviewed risk management methodologies that are slow and static to mitigate the ever-changing cyber threats. The purpose of this research is to explore the field of Dynamic Risk Management in Information Security from a socio-technical perspective in order to mitigate both types of threats faster and dynamically to better suit the connected world we live in today. In this study, the Design Science Research methodology was utilized to create a Dynamic Information Security Risk Management model based on functionality requirements collected through interviews with professionals in the financial sector and structured literature studies. Finally, the constructed dynamic model was then evaluated in terms of its functionality and usability. The results of the evaluation showed that the finalized dynamic risk management model has great potential to mitigate both social and technical cyber threats in a dynamic fashion. / Under senaste decenniet har en ny våg av sociotekniska cyberhot uppkommit som är riktade både mot de sociala och tekniska sårbarheterna hos organisationer. Dessa hot kräver snabba och effektiva hotreduceringar, dock är det fortfarande vanligt att finansiella organisationer förlitar sig på årligen granskade riskhanteringsmetoder som både är långsamma och statiska för att mildra de ständigt föränderliga cyberhoten. Syftet med denna forskning är att undersöka området för dynamisk riskhantering inom informationssäkerhet ur ett sociotekniskt perspektiv, med målsättningen att snabbare och dynamiskt kunna mildra bägge typerna av hot för att bättre passa dagens uppkopplade värld. I studien användes Design Science Research för att skapa en dynamisk riskhanteringsmodell med syfte att hantera sociotekniska cyberhot mot informationssäkerheten. Riskhanteringsmodellen är baserad på funktionskrav insamlade genom intervjuer med yrkesverksamma inom finanssektorn, samt strukturerade litteraturstudier. Avslutningsvis utvärderades den konstruerade dynamiska modellen avseende dess funktionalitet och användbarhet. Resultaten av utvärderingen påvisade att den slutgiltiga dynamiska riskhanteringsmodellen har en stor potential att mitigera både sociala och tekniska cyberhot på ett dynamiskt sätt. DISRMM Dynamic Risk Management Adaptive Risk Management Socio-Technical Sociotechnical Social Triggers Technical Triggers Information Security Usability SEO Search Engine Optimization SEAREvasion SEAR Evasion Approach Dynamic Risk Management Socio-technical Threats Risk Management Finance Technical Risk Management Finance Social Risk Management Finance Socio-technical Model Design Science Research. Dynamisk Riskhantering Informationssäkerhet Finans Finansiell Organisation Dynamisk Informationssäkerhet Sociotekniska Cyberhot Riskhantering. Information Systems
230	Étude expérimentale de micro-plasmas froids à la pression atmosphérique générés par des hautes tensions de formes différentes / Experimental study of atmospheric pressure cold micro-plasmas generated by high voltages of different waveforms Gazeli, Kristaq 26 October 2015 (has links) Cette thèse porte sur l'étude de micro-plasmas froids à la pression atmosphérique générés à partir de différents réacteurs des configurations basées sur le principe des Décharges à Barrière Diélectrique (DBD) et alimentés par des générateurs de tension impulsionnelle et sinusoïdale. Les plasmas sont formés dans des gaz nobles tels que l'hélium et l'argon (gaz vecteurs), et également dans des mélanges réalisés avec des gaz moléculaires tels que l'azote et l'oxygène afin de produire des Espèces Réactives de l’Azote et de l’Oxygène (ERA, ERO). La (ré)activité chimique du plasma est ainsi supposée être accrue, permettant le traitement de matériaux inertes ou vivants pour diverses applications (fonctionnalisation de surfaces, inactivation de cellules, régénération de tissus vivants, etc.). La caractérisation des plasmas étudiés est réalisée en enregistrant les aspects électriques et optiques en fonction des paramètres élémentaires, comme l’amplitude et la fréquence de la tension, le débit du gaz, la configuration des électrodes, et le rapport cyclique dans le cas du régime pulsé. Ainsi, la (ré)activité chimique des plasmas est évaluée tandis que au même temps les mécanismes de la génération des plasmas et les façons de l’optimisation de la chimie sont dévoilées. Finalement, nous examinons l'efficacité du plasma dans le domaine biomédical en traitant divers systèmes biologiques (bactéries, liposomes, cellules) sans effets thermiques. / The present PhD thesis is devoted to the study of atmospheric pressure cold micro-plasmas produced in different Dielectric Barrier Discharge (DBD) reactors which are driven by pulsed or sinusoidal high voltages. Noble gases such as helium and argon are used as carrier gases, whereas admixtures with nitrogen and oxygen are studied as well. The formation of Reactive Nitrogen and Oxygen Species (RNS, ROS) is thus achieved, and the possibility of improving the chemical (re)activity of the plasmas is demonstrated. This is of interest in the treatment of inert or living materials (e.g. surface functionalization, cell inactivation, living tissue regeneration, etc.). Plasmas are characterized by recording electrical and optical features as a function of principal operational parameters, including voltage amplitude and frequency, gas flow rate, electrode configuration, and voltage duty cycle in the case of pulsed waveform. The physico-chemical (re)activity of the plasmas is thus evaluated, while at the same time mechanisms on the plasma generation and paths for chemistry optimization are unveiled. Finally, the efficiency of the plasma in relation to biomedical applications is tested by treating different biological systems (bacteria, liposomes, cells) while preventing any thermal effect. Plasmas froids Pression atmosphérique Ondes d’ionisation guidées Streamers guidés Hautes tensions impulsionnelles Hautes tensions sinusoïdales Hélium Argon Azote Oxygène Mélanges gazeux Températures rotationnelles Températures vibrationnelles Espèces (ré)actives ERO ERA Applications biomédicales Bactéries Liposomes Cellules Cold plasmas Atmospheric pressure Dielectric barrier discharge Guided ionization waves Guided streamers Pulsed high voltages Sinusoidal high voltages Helium Argon Nitrogen Oxygen Gas mixtures Optical Emission Spectroscopy (OES) Rotational temperature Vibrational temperature, (re)active species ROS RNS Biomedical applications Bacteria Liposomes Cells

Search results