Purpose: The purpose of this thesis is to explore and analyze how collaboration within a CSR project develops and evolves over time. By analyzing a CSR project that in-volves actors from multiple sectors, the aim is to acquire an increased understand-ing of the collaborative process. Background: Corporate Social Responsibility (CSR) as a concept has been growing in im-portance and is becoming an important part of corporations’ strategy, but there are still issues of how to engage in an efficient and effective way. As consumers are be-coming increasingly aware of CSR it can influences their buying behaviors. It is im-portant for corporations to engage in CSR that can result in both social and finan-cial value. CSR collaboration with external actors can provide and leverage unique combinations of resources and knowledge which could otherwise be hard for the corporation to obtain. The challenge for corporations is to find the right collabora-tive partnerships with the capabilities to meet the needs of society. Different types of actors can have different motivations behind their involvement, raising the issue of how they can collaborate without conflict. Method: To answer the purpose, a case study was conducted. The case study is based on a project called “Bra bostäder för småhushåll till rimligt pris” which is aimed at alle-viate the shortage of affordable housing in Sweden. The project intends to show that it is possible to build more affordable homes where the price for the end con-sumer is considered from the beginning. Primary data was collected through semi-structured interviewees with important actors involved in the case. Conclusion: The ability to develop a CSR project is critically dependent on the collabora-tion between the involved actors. The collaborative process and inclusion of differ-ent actors are based on the competencies, knowledge, and experience. Social as-pects have been the foundation for a shared purpose, but the focus has been on is-sues regarding sustainable financial viability. The collaborative nature has allowed for a unique combinations that would otherwise not been possible and have in-creased the value of the project.

No description available.

Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments. Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation. Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors. However, that is not to say a tour operator can choose not to part take in acts for sustainability since the risk of negative publicity would increase remarkably, as well as loss of legitimacy. Consequently, CSR could be moving towards something consumers take for granted and expect tour operators to work with.

No description available.

Syftet med uppsatsen är att studera varför och hur företag arbetar med CSR, samt hur detta arbete kan redovisas. Vi har gjort en kvalitativ undersökning med utgångspunkt i fyra företag i olika branscher, Trelleborg AB, Green Cargo, Vattenfall och SAS. Vi har även intervjuat en revisor och en konsult inom CSR-området samt gjort en attitydundersökning med hjälp av enkäter. CSR står för Corporate Social Responsibility och handlar om det ansvar som företag har gentemot samhälle och miljö. Det är ett brett begrepp som innefattar många olika aspekter och uppfattas olika i olika sammanhang. En anledning till att företag arbetar med CSR är att intressenter så som kunder, ägare, media, intresseorganisationer och myndigheter med flera påverkar och ställer krav på företag. Kunder kan välja bort produkter som inte anses vara producerade på ett ansvarsfullt sätt och kan bojkotta företag som inte tar sitt ansvar gentemot omgivningen. Media uppmärksammar företag som är dåliga exempel, vilket kan skada varumärket och ge dåligt rykte. Företag arbetar med CSR i tron om att det finns ett värde som skapar lönsamhet på lång sikt. Det finns inga studier som visar på ett tydligt samband mellan CSR och lönsamhet men ej heller motsatsen. De företag vi har granskat och även våra intervjupersoner är av den åsikten att CSR är lönsamt i längden. Det finns många sätt att arbeta med CSR, då det är ett stort område där företag fokuserar på olika aktiviteter som innefattas i CSR. Miljö är en central fråga bland många företag. Det handlar till exempel om att minska utsläpp, att hitta miljövänliga metoder och att ge kunden möjlighet att välja ur ett miljövänligt sortiment. Det är även vanligt att arbeta med socialt ansvarstagande, vilket berör såväl leverantörers som de egna medarbetarnas arbetssituation, samt att erbjuda sina kunder bra och säkra produkter. En del företag väljer även att ägna sig åt välgörenhet genom att exempelvis samarbeta med hjälporganisationer. Redovisning av CSR-arbete görs i en så kallad hållbarhetsrapport där företag har stor valmöjlighet vad gäller utformning och innehåll. Internationella riktlinjer för hållbarhetsredovisning utformas av organisationen Global Reporting Initiative (GRI), vilket anses som god redovisningssed.

none

In nowadays, the corporate social responsibility (CSR) plays one kind of social function. The corporate social responsibility means that the corporations use their resources to satisfy all the related people and the morals. Coming to 21st century, people start to request corporations to do more except their professional activities with high CSR standards. After 1949, mainland China (People Republic of China) run planned economic system and didn¡¦t allow any private economies. China government set up state-owned enterprises to produce and distributed all commodities. The state-owned enterprises had to undertake not only the commercial economic responsibility but also the social responsibility. The state-owned enterprise had to take care all the employees¡¦ families from birth to death. After the economic reform, private corporations and transnational enterprises developed rapidly. But like other developing country expanded their economy, people don¡¦t pay attention to CSR until they were aware their living environments were destroyed. The domestic corporations started to do something for the employees, customers, environment, and public welfare.

none

Recently ¡§Corporate Social Responsibility (CSR)¡¨ has become one of the corporate competitiveness that international society took. How to combine Corporate Social Responsibility (CSR) with the maximization of profit and how to combine Corporate Social Responsibility (CSR) with operation strategies are an important topic that every enterprise in various countries concerned. This research is a qualitative study undertaken by means of case study and questionnaire/interview. Findings are as follows: Real Estate Brokerage in Taiwan has some cognition of Corporate Social Responsibility (CSR), but still has a big space to improve on carrying out Corporate Social Responsibility (CSR). Real Estate Brokerage is a trust industry which has great deal with people¡¦s property and investment involving a great amount of money, so Corporate Social Responsibility (CSR) has become Real Estate Brokerage¡¦s important factors of sustainable development. The Corporate Social Responsibility (CSR) should integrate into the enterprise¡¦s related domain to reach the Corporate Social Responsibility (CSR) and the enterprise profit maximization both. Employees of company continue to carry out Corporate Social Responsibility (CSR) together and integrate Corporate Social Responsibility (CSR) into company to create core competence. Only to do this, enterprises could reach the goal of sustainable development and be prosperous with society.

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 89-96). Also available on the World Wide Web.