The effective way to a Taiwanese company for survival is base on ¡§growth strategy analysis¡C Base on analyze the outside environment and inside human recourses and capability of execution of a company ¡CWe think¡A for each company ¡A how to analyze and execute are very important subjects to them¡C The researches were concentrated in strategy and efficacy on running a company¡C Good strategy result in good profits in company¡C Different environment in different stage for different company in same strategy will not outcome the same results (profits)¡CThe basic resources are quality of manpower¡Ainside resources¡A outside resources¡A ability for execution¡A core competences¡A flexible process of integration¡C Beside the ability of execution and core competence¡A a preferable strategy is also key factor in growth¡A Right strategy and effective execution can achieve a target of growth to maintain a successful sustain growth in fine chemical industries for a trading company. As the demand of customers from this globalization and the life cycle is getting shorter. The profits and advantages are harder to sustain¡C We could emphasis core business competence and reducing the risk in our business by cooperate with suppliers and down stream users to maximum profit by long term relationship. For pursuing profit, we need to reducing cost and has our own competitive resources and capability. In order to create profits and growth, we need to maintain our sustainable advantages. IT capability is a good ability manage the vertical integration of supply chain and coalition in business.

Dissertação (Mestrado em Engenharia Mecânica) - Centro Universitário da FEI, São Bernardo do Campo, 2014

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This research is to learn the recruitment strategy and the school advantages of private universities of technology in Kaohsiung. Two private universities of technology in Kaohsiung area were selected for this research. The questionnaire of school resource advantage cognition was designed for students selected from these two schools. Interviews with related administrative staff from these two schools were also proceeded for cross analysis and for verification of the statistic result. The core competence of the schools was demonstrated. The application, development, and accumulation of the core competence would then establish sustainable competitive advantages of the universities of technology. The following observations were obtained. 1.The advantages in geographic location and convenience in traffic do attract students. Schools in weak situations mostly put efforts on improving the life's mechanism and lift the expediency to the traffic in order to reduce the difference from their strong competitors. Land limitation can be adjusted by increasing the floor squares in the buildings. 2.The advantages in teacher quality owned by new universities of technology can not be caught up by their competitors within short period of time. To encourage the acquirements of the teacher¡¦s professional certificates and raise the academic research ability would be important in the future. 3.Most schools would develop courses on both theoretical and practical bases. But multi-degree system causes the difficulty in course design and complexity in administrative works. Therefore, simplification of the degree-system is a direction to advance. 4.Currently, career consultations are supported by database systems and some other electronic mechanism. To promote the employment opportunities for students, the cooperation between the school and the industry has significant effect and competent alumni in the industry can provide rich job information. Thus effective management to the precious alumnus resource is important. 5.The most significant competitive advantage of student recruitment is the school¡¦s reputation. It is worth establishing a specialized unit to integrate resources and develop marketing strategies for promoting the school¡¦s specializations. Keeping active relationships with the mass media to raise the reputation of the school is also essential. 6.The advertisement for recruitment of students should be initiative, creative and active and there should be sufficient fund, personnel and activities. Technological and vocational school fair is the best opportunity to show the distinguished features and raise the reputation of the school; therefore thorough planning to the fair is crucial.

It is a ring of the whole business activity that enterprise manages. The mode of managing, the method of managing and the efficiency of managing all are enough to influence the surviving and developing of the enterprise. Many influence the whole commercial ecology too. All emphasize the important method bringing forth new ideas to bring forth new ideas mostly on the documents which manages the tactics. But, in the managing actually of the enterprise, and, what is the different between the tradition and innovate? How to operate the manage model of the tradition and innovate? What the influences for the achievement result which enterprise manage? The person who manages enterprises is for real operation, how to choice and apply the tradition model and innovate model? This report is the investigation that the different for the tradition and innovate. Also supply the simple and easy method to analyze for the people who manage enterprises. Make the enterprise able to adjust the mode that the enterprises manage according to different situation. This report use the angle that industry analysed to collect all kinds of reports about industry analysed and KFS and core ability. Build the analysis model of enterprises manages. And, use this model to prove the real case. Finally, the best method developed between the tradition and innovation.

Abstract With the trend of globalization and the pricing competition caused by China¡¦s manufacturing business, the quality of products is not the only issue that companies are facing now. There are some external as well as internal challenges that companies must face. External challenges include the competitive trend caused by the dynamic environmental movements and the operation pressure caused by facing competitors; internal operation issues concern the integration of the value chain and the continuous improvements in innovative managing skills. The case of research is the largest company professionally specialized in manufacturing drain cleaners in Taiwan. The company¡¦s sales are entirely dedicated to exporting to the international market; and OEM and ODM are its main type of business. Since drain cleaners are categorized as part of the hand tools industry, we must study the trends and activities in such industry. The business opportunities in the hand tools industry mainly depend on consumer¡¦s demand, providing different services to different individual buyers, and the opportunities derived from the rise of the home improvement market. Therefore, in the hand tools market, drain cleaner manufacturers should take into consideration that products which suit the new generation¡¦s need better and are with high economic values are more likely to satisfy the consumer needs. For the main thesis of this paper, we will be looking at discussions about the innovative and competitive strategies from literatures related, and the research will be based on J. Barney¡¦s resource base theory. Through the individual case analysis and roots study in grounded theory, I hope to achieve the following research purposes in this paper: 1. To analyze the operating state and the competitive advantages in the drain cleaner market in hand tools industry in Taiwan. 2. How the company in case study responds to the external challenges and which competitive advantages and strategies the company should take when facing such challenges. The conclusions to the company competitiveness in the case study based on relevant researches are as follows: 1. Regarding the case company¡¦s competitiveness against foreign markets, cost competitiveness is not recommended as the main business strategy, but rather to develop and strengthen the high-price, high quality markets as the recommended strategy. 2. Facing the competitions that the rise of the Asian market and the emergence of the Chinese consumer market brought, I suggest that the company in the case study, with its regional economic advantage, should consider a strategic alliance with European or American buyers or strategically to consider a joint venture with them. 3. Regarding providing useful information about the competitive market for the company, cost accounting standard procedures and other statistics related forms are strongly recommended to be established within the company in the case study, in order to provide critical information for managing department. 4. With the coming of the era of internationalization, the company in the case study should design an international personnel training system as well as a strategic human resource department to face the related incoming issues that internationalization may bring. Keyword¡Gstrategy, core competence, dynamic competition, internationalization

The Enterprise Resource Planning system (ERP) is the major system of the Information Technical that implemented into on the small and medium-sized enterprises at present, through this ,combine software supplier , consultants and IT firm , according to the requirement, with the process improvement view of point , adopt the way of implement ex. roll-out , step by step , big-bang etc. come to SCM system implementation, exactly integrate the e-Commerce model workflow and procedure among the upstream and downstream systems, use to promote the competitiveness, to discovery the new opportunity of enterprises, what correct decision , selection and implementation into and developing the suitable system,that's the work focuses particularly on this paper.

It is very important for a company to build the sustainable competitive advantages by integrating the Knowledge and Information Techniques¡C China Steel Corporation¡]CSC¡^is facing the problems of industry upgrading and mutating ¡Binternational competition ¡B human resource inconsistency and knowledge inheritance at the moment¡C In order to solve the problems and keep growing of the company¡A the researcher suggested that CSC should use knowledge management to integrate the corporate strategy¡Bthe corporate culture and the production knowledge so as to strengthen the competitive advantages¡C The purpose of the research is try to develop a reference model of knowledge management for CSC and further study the performance of knowledge management in CSC at present¡C The result of research introduced four basic dimensions of model¡Awhich are as follows¡G¢¹.The knowledge of competitive advantages¡B¢º.The activity of knowledge management¡B¢».The performing steps of knowledge management¡B¢¼.The promoting factors of knowledge management¡C According to the reference model of knowledge management and in-field study of CSC to testify the feasibility of the constructed referenced model ¡A some suggestion and recommendation are proposed after testifying finally¡C Keywords¡Gcompetitive advantages¡Bcore competence¡Bknowledge management

From the view of industry's technological development trend, the basic theory researches and technologies were sprouted by advanced developed country in Europe and USA. The technical and practical application of these researches and technologies were developed by Japan. By the way of cost down, mass production was made in developing countries such as Taiwan and Korea. In order to reduce the manufacturing worker and workspace cost, most companies moved to under-developed countries such as China and Vietnam, etc. These industry companies are including textile, shoes, petrochemical, PCB, IC and LCD manufacturing companies. In recent years, the modern techniques countries such as USA and Japan paid a lot of attention on the influence power of China and neglected Taiwan and Korea. In order to reduce operating cost and aim at the consumer markets closed to 1,300 million people, they entered China and set up the factory directly. How should domestic small and medium-sized enterprises in Taiwan respond to this situation? When the small enterprise using specialization to overcome the problems such as small-scale and lacking-resource, the companies had cooperated with the flexible attitude to deal with the change in situation in order to stand firm gradually and make a profit steadily. At this moment, the companies have already built and constructed the key ability. They tried to improve rate of production, increase enterprise's income and gross value, desalinize the prosperous circulation fluctuation and disperse the risk. Except expanding the service stations and developing key technology, the companies turn a means with much angles of relevant technology and enter the potential profit pool to set up the second and three pillars in order to adopt many angle actions to extend the goals and get involve into the new business field. Meanwhile, the main methods used is to expand from the key ability of most manufacturers in the course of growing up. In the key process of expansion, it is the important topic to have key ability and levelage accurately reach new technology, new product and new field. The motive of this research combines the practical experience of the industry and relevant references. It also discusses the enterprise with key technology to make the environmental analysis, tactics of industry plan and execution in different business. The key succeed factor and failed reason is also compared to provide as the reference which company or the new undertaking of relevant industry's future assess of the cases to reduce the investment risk in the future and increase the probability of success. The main purpose of this analysis can be summarized as following: 1. The case study of the company is based on key ability to make different management tactics analysis that technology is correlated with. 2. In the case study of multi-business, it is analyzed and summarized on the key factors of the successful and unsuccessful cases. 3. Give some suggestions as the reference for the company or the relevant industry's factory to develop new business. In this investigation, the resource basic theory, multi-business motive and key successful factor are used to analyze the small and medium-sized enterprises that can create relevant technology for multi-business management. One precision coating professional manufacturing company is studied and analyzed by its tactics and key successful factor. In the results of this study, one can find that the company keep far from core ability during the process of multi-business operation will cause automatic control parameter lower and external variable larger. It leads the probability parameter of success to be smaller and difficult to master with greater risk. While getting into the new business, it will increase the success probability if one can integrate the upstream and downstream industry chain at the same time. Especially, the company obtains the support of original supplies or main customers with key raw materials and technology will develop the specialization and characteristic to make better profit.

Recently ¡§Corporate Social Responsibility (CSR)¡¨ has become one of the corporate competitiveness that international society took. How to combine Corporate Social Responsibility (CSR) with the maximization of profit and how to combine Corporate Social Responsibility (CSR) with operation strategies are an important topic that every enterprise in various countries concerned. This research is a qualitative study undertaken by means of case study and questionnaire/interview. Findings are as follows: Real Estate Brokerage in Taiwan has some cognition of Corporate Social Responsibility (CSR), but still has a big space to improve on carrying out Corporate Social Responsibility (CSR). Real Estate Brokerage is a trust industry which has great deal with people¡¦s property and investment involving a great amount of money, so Corporate Social Responsibility (CSR) has become Real Estate Brokerage¡¦s important factors of sustainable development. The Corporate Social Responsibility (CSR) should integrate into the enterprise¡¦s related domain to reach the Corporate Social Responsibility (CSR) and the enterprise profit maximization both. Employees of company continue to carry out Corporate Social Responsibility (CSR) together and integrate Corporate Social Responsibility (CSR) into company to create core competence. Only to do this, enterprises could reach the goal of sustainable development and be prosperous with society.