In order to strengthen the entity of the company, enlarge the size of the company and let the company become more competitive, a company should have, not only well-planed prospects and goals, but also solid operation strategies and implemented the strategies certainly. According to the present and future prospects of the company, the thesis makes a so-called ¡§double growth in five years¡¨ plan as a mid-term and long-term goal. The basic target is to double the turnover and capital values in five years. However, the essential meanings are as below. 1. to solve the current difficulties of the company 2. to increase the effectiveness and create more profit 3. to maintain the competitive advantage of the company 4. to lead the company into a second business establishment 5. to establish a foundation for future sustainable development Regarding to the operation strategies, the thesis is mainly aimed at the condition which meets the case-study company to provide the feasible action plans. The focused contents include brand, professional ability, negotiating ability, low-cost strategy, human resources management, marketing opportunity and future relative business. This research targets at a case study of water and electrical engineering company, which is located in Kaohsiung. The study structure starts with planning the mid-term and long-term goal, developing the operation strategy, assessing the strategy and implementing the plan, followed by a systematic analysis and discussion, and then expecting to achieve the goal of ¡§double growth in five years¡¨ plan and keep the competitiveness of enterprise. Next, the research has merged the theory of strategic management with practical operation experience, and has linked the thinking mode of strategy with operation activities of the enterprise for achieving the goal of internalizing the strategic knowledge. The research method is to collect the opinions by consulting many experts, scholars and professional suppliers, and refer to many reference articles, and precede the case analysis and descriptive research. The following conclusions have been obtained after summarizing the above information. 1. In order to overcome the difficulties and create a new era for the company, the small-sized and medium-sized construction or electrical engineering companies should plan the operation strategy and implement it certainly. This can break through the difficult position to create company value. 2. According to the research analysis, some operation defects, which existing many years, have been found in the case-study company. Those defects should be improved as soon as possible, in order to promote the company and achieve the mid-term and long-term goals. 3. Learning and utilizing of the strategic management knowledge are the necessary management tools for each manager in the present time, as well as the best weapon towards success for each enterprise.

Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business. Research issue - How can Swedbank increase stakeholder confidence and value? Delimitations - This study focuses on the concept of integrating CSR work into the strategy and how this could result in added value for the B2B customer of Swedbank Corporate Market. Method: This study has an abductive approach and the author has collected qualitative primary data in the form of interviews with employees at Swedbank, Sparbanken Nord and with five of Swedbank’s customers from the public sector. Result & Conclusion: Swedbank needs to re-position their brand with a differentiated strategy, including a supportive vision and Market Communication, in order to gain a competitive advantage, strengthen their image, stakeholder confidence and financial performance. The author recommends the sustainable core competence, “Sparbankssjälen”, in order to deploy an ethical, economical and environmental responsible strategy to implement into all their activities.

In today’s Chinese automotive industry, the traditional self-management logistics mode cannot fulfill higher requirement of logistics performance, more and more automotive manufacturers seek to outsource their logistics activities to third-party logistics service providers to optimize supply chain management. Milk run system is a typical example of 3PL mode in automotive industry, which can help firms minimize costs and improve logistics function simultaneously. Given the increasing importance of 3PL, many literatures are concerned about the usage of 3PL; however, few of them discussed 3PL form the perspective of China. Besides, in terms of Milk run system, seldom articles focus on this innovative logistics mode, especially in Chinese automotive industry. Therefore, in this thesis work, authors discuss 3PL from the perspective of Chinese automotive industry, especially focus on the typical 3PL mode—Milk run system, set SGM as case company, aiming at find out the factors that facilitate Chinese automotive manufacturers convert self-management mode to 3PL mode, and then discuss the benefits of professional 3PL services; in addition, authors emphasize on Milk run system and its unique benefits.  The research objectives are solved by combining literature review and empirical findings. Relevant literatures are downloaded from Internet and Library’s database. Empirical findings are gathered by interviews and questionnaires.  Through comparing literature review with findings, both external and internal factors that facilitate automotive manufacturers change logistics mode are summarized. Besides, some professional 3PL services are identified by literature review and validated by questionnaires. According to different categories of 3PL services, their benefits are discussed from two aspects: supply chain integration and core competence improvement. In addition, the benefits of Milk run system are represented by literature review and then through comparing with empirical findings, some unique benefits are summarized. In this thesis work, the main theoretical contribution is the knowledge of Milk run system, which including its features, implementation processes, and its benefits.

The authors of this study have both studied at the U.S.B.E. (Umeå School of Business and Economics) for four years. Both of them have had a private interest in IT-organizations business as well as their development possibilities. We know that there exist organizations, which provide services for outsourcing of IT-activities and these are, according to us, simple to use. The purpose with this study is to identify possible limitations and opportunities with outsourcing of specific IT-activities. We want to be able to understand what drives IT- organizations to use outsourcing or not. To be able to do so, we have created a theoretical framework with four different themes containing strategy, service, decision-making and collaboration. This framework has been our line of argument throughout this research. We have a positivistic approach with an objective view, which have influenced this study. This led us to choose a deductive approach to where we started from creating a theoretical framework that concerns our research area. Our theories laid the foundation of the creation of a survey, which was randomly distributed, to 1200 IT-organizations within Sweden. Out of these 1200 organizations we received 133 answers. This data have served as the primary data for study and have been analyzed by us as well with the help of the statistical computer program SPSS. What we have found was that IT-organizations that were using outsourcing today, do it to gain a competitive advantage in being able to focus on their core competence. The organizations had different core competencies but they all had one thing in common, which was that they focused a lot on providing their customers with a high service level. However, they felt a loss in their service capability when outsourcing. This was something they believed to be a drawback. Organizations that did not use outsourcing today saw there was a security risk with outsourcing of sensitive materials to external subcontractors located outside Sweden. Not many of the respondents’ felt that there was a risk for them losing their jobs as a result of outsourcing. Despite this fact, there were more respondents’ that did not use outsourcing today, which felt a bigger threat compared to those organizations that did. The theoretical contribution of the thesis was a combined model of strategy, service, decision-making and collaboration that can help IT-organizations when thinking of whether they should outsource, or not. We believed that the practical contribution was helping the IT-organizations understanding the importance of knowing what their core competence was to be able to gain a competitive advantage, something our respondents’ did not seem to be aware of.

This research, by the case study, is to discuss how one finance securities enterprise, under such drastically worldwide changes, inducts the management strategies and the information management system to those in newly-emerging nations ¡V taking Securities Company C in Taiwan and its Vietnam branch as the example - and seeks possible solutions. The study aims not only to help Vietnam branch face the challenges, which possibly appear, but to find the importance of the information system and the core value to Vietnam branch. With such successful experience of transferring the information system, whenever investing on oversea finances securities, one can enhance efficiency of overseas management and competence, creating a win-win situation. In view of commercial tragedies, major Taiwanese securities, with globalization, hope to expand business. They optimistically set out the global layout. Securities Company C just has the opportunity to enter one Vietnam securities enterprise, now a branch of Securities Company C, which may be an important multinational business case study for the Taiwan securities industry in the securities market. From the management level, Vietnam Branch belonging to Securities Company C may face challenges, such as cultural differences, different value cognition, language and communication disorders, which are severe tests. In the scale, scope, and visibility, domestic securities enterprises can not be compared with those of developed countries in Vietnam. Therefore this study explores the possibility of transferring Taiwan information management system abroad and eventually helps Securities Company C¡¦s overseas branch to enhance competence. Securities Company C in Taiwan is famous as an electronic securities corporation, and well-known for the information management system. Now in Vietnam, as we know, larger securities enterprises are either state-owned or professionally foreign capital-managed; the smaller ones are owned by local powerful celebrities with abundant financial resource. Therefore it is not easy for Securities Company C¡¦s Vietnam Branch to compete. This study is to find the possible solution by analyzing all the aspects of this Vietnamese enterprise and transferring Taiwan information management system. It is believed that in near future the Vietnam Branch of Securities Company C can take more advantage in Vietnamese stock market for development and core competitiveness. Therefore, in this study, specific property information applications of securities industry are trying to be transferred to Vietnam Branch. Moreover by SWOT and Five Forces analysis viewed as the successful factors of Vietnam securities, Taiwan securities industry becomes more competitive in Vietnam, not to mention the fact that Taiwan is Vietnam's largest foreign investment country. It is hopefully believed that this study will help improve the identity and visibility of Taiwan Securities corporations in Vietnam, and successfully enter Vietnam securities market.

¡@¡@Since 1990s, rapidly changing business environments such as information technology advancements and global logistical competitions have brought enterprises many challenges. Recently, due to its rapid economic grow, China has become a ¡§world factory¡¨ but it will also cause the steel industry to face the problem of sterner challenges and crises for coping the huge steel demand. Most enterprises may make efforts to retain their competency and keep abreast of market status through so-called business process reengineering (BPR). Under such circumstances, it becomes very important for steel industry to integrate their business process and core competence to improve the competitive advantages. ¡@¡@Through literature review, in-depth interviews with experts and implementing experience of BPR project in steel plant, a reference model was developed to examine the core competence and facilitate the BPR. Some cases from domestic and oversea steel companies with successful experience in BPR project have been studied for validation of the model. And the result shows that this validated model can be used for the steel industry to implement their BPR projects. ¡@¡@In this study, it is also indicated that the core competence, composed of managerial system, physical system, skill and values of behavior, is very crucial to successfully fulfill the business process reengineering. The BPR project needs CEO¡¦s full support. The practical technical system and the skill of employees may speed up to build and maintain the new process. However if the new system is deemed to likely violate the rights and interests of employees, they may resist to reform. Therefore the learning organization in managerial system should guide the employees and communicate occasionally with their employees and with forming a value and a paradigm of common behavior in the company, the BPR could be actually carried out.

The business in Taiwan are globalized gradually. In the past time, most of the headquarter and factory of business are established in Taiwan. Then, by considering of the overhead and the needs of market, they moved some factories abroad in droves. The headquarters of Taiwan product some high valuable productions, low value productions be produced in overseas, and then be formed gradually a model of supply chain management. The form become complexity because of business goes abroad step by step. Sometimes they import well-done productions or parts, another time they export productions. At depends on economical comparable benefit in global and the principle of division of labor. For focusing on running own business, Company let the unimportant and low value parts be outsourcing is an apparent trend. The essay is studying of local motorcycle company, and discussing about the factory of outsourcing or producing by themselves within business. Then providing a strategically decision model for manager, and a method of purchase and supplier¡¦s management when make outsourcing. The process of this essay is discussing of the theory of source base, the theory of core ability, producing by themselves or outsourcing, the strategy of purchase, the theory of supply chain management, satellite system, and explain the profile of the motorcycle¡¦s industry, and their business running model and the classifying of motorcycle parts, and the producing method of parts. Finally, providing a method of assessing to be reference materials. Keywords¡Rcore competence , business plan , outsourcing or producing by themselves , decision model

Taiwan has listed on developed countries, people in Taiwan are more and more emphasis on leisure activities following on the higher income, increased GNP and changed life style of aging society. Besides, 5-working-day scheme and promotion of tourism and leisure industries have become Taiwan government¡¦s important policy. Tourism and leisure industries is a tremendous potential market, which implies billions of dollars treasure there. Moreover, tourism and leisure industries can help Taiwan government to resolve high un-employee problems. I believe that this potential emerging market of leisure and tourism industries may draw more and more attention from authorities and interested parties. So as this paper hi-lights leisure industries and takes a case study of Shitzuwan Beach Resort. From business operational environment point of view, there are certain factors that cause an enterprise operates very successfully in its field, these certain factors are well known as key success factors. On the other hand, resource-based view is looking into and focusing an enterprise¡¦s internal resources and its capabilities, this theory has been implemented since 1990 and becomes a fad now a day. From resource-based view, the formation of competitive advantage of a firm is weather or not its resources and capabilities match with key success factors, this model of ¡uresource and core competence ¡÷ key success factors ¡÷ competitive advantage¡vhave been proved by the ¡ucompetitive advantage matrix analysis model¡v whereas the model created by the author. The main purpose of this paper therefore, is to contribute to the theoretical creation of competitive advantage matrix analysis model, this model is based on two dimensions of key success factors¡]KSF¡^and resource-based view¡]RBV¡^, through this competitive advantage matrix can illustrates the types of competitive advantage and intensive of competitive advantage of the designated enterprise. The result of matrix analysis also gives hints for the enterprises to overview and to reinforce his internal resources as well as core competence, so as to keep and create its competitive advantage. Key Words¡GKey Success Factor¡]KSF¡^, Resource-based View¡]RBV¡^, Core Competence, Competitive Advantage, Competitive Advantage Matrix Analysis.

The main purpose of this study is to develop indices of the core competence for undergraduates in Taiwan and to explore the status quo of Taiwanese undergraduates¡¦ basic competence. Questionnaire survey was conducted in this research and based on The Indices of Undergraduates¡¦ Core Competence Scale. The scales in the study consist of 6 subscales of Basic & Professional Abilities, Creativity & Problem-solving Capability, Interpersonal Communication Skill, Moral & Civic Literacy, International Visions and Self-directed Learning to explore the important competence and literacy and the possessed competence and literacy. There were totally 642 subjects of three groups, including 113 superintendents, 116 professors, and 413 undergraduates. Data were analyzed through descriptive statistics, one-way ANOVA, one-way MANOVA, and Rasch analysis. The results indicated: (a) each subscale of each scale had reasonable Cronbach £\ ranging from .77 to .97 and the overall model fit statistics indicated that model fitted the observed data; (b) all subjects considered that undergraduates¡¦ competence was above average on the dimensions of the important competence and the possessed competence, except that the professor group considered that undergraduates¡¦ competence did not achieve average level on Creativity & Problem-solving Capability, International Visions, and Self-directed Learning of Possessed Competence and Literacy; (c) there were significant differences in different classes of superintendents, different genders and different grades of the undergraduates on Important Competence and Literacy for Undergraduates; (d) the items of important and not possessed considered by superintendents and professors were ¡§problem-solving skills,¡¨ ¡§wide visions,¡¨ ¡§foreign language skills,¡¨ ¡§setting learning goals and strategies,¡¨ ¡§evaluating learning achievements,¡¨ ¡§critical thinking skills,¡¨ ¡§managing learning environment,¡¨ and ¡§keen perception,¡¨ and the items of important and not possessed considered by undergraduates were ¡§foreign language skills,¡¨ ¡§making use of learning resource,¡¨ ¡§professional erudition,¡¨ ¡§capacity of logic analysis,¡¨ ¡§reflecting the effects of learning.¡¨ Suggestions were proposed as reference for college education policies, general courses, and future studies.

This paper examines the reasons behind firms considering backsourcing. While firms experience problems with their outsourcing activities, backsourcing emerges as an alternative solution. Firms primarily take cost considerations into account when reconsidering their outsourcing practices, but this only scratches the surface. A deeper analysis is needed, since cost increases arise from issues such as quality defects and cooperation problems. Even though production costs are low, outsourcing always implies transaction costs. Therefore, firms must implement a landed cost analysis before making their outsourcing decision. However, transaction costs occur from lack of competence, difficulties in communicationand problems in working relationships. This paper intends to focus on these underlying elements, since backsourcing is not only a matter of increased costs. Based on five interviews this study identifies these underlying elements. Findings suggest that backsourcing has emerged due to lack of monitoring and control systems as well as communication difficulties. Excessive focus on the core competence of the firm will also increase the risks of backsourcing. This paper also suggests that backsourcing may arise from business opportunities, since internal and external conditions change.