Under the influence of the demand-transferring in the telecommunication market, the progressive information technology, the regulation-removing, or the liberation and globalization, the global telecommunication industry and its regulation have the important change. Because the telecommunication industry has its own difficulty in the management after the convergence, the logic of regulation creates some different concepts with the change of technology and market. Meanwhile, the government releases deregulation and creates the so-called "re-regulation", which is managed by the force of market actually. The changes of these concepts are more observable after the convergence. The thesis takes the methods---literature review, comparitive study, and deep interview to understand the five main concepts--- convergence, telecommunication, cable TV, regulation, and fair competition to research any correlation within the convergence. Hoping that the digital media convergence of cable TV and telecommunication development can provide Taiwan and foreign governments with the more clear direction, and also provide Taiwan government with the specific suggestions for the related rules-drawing up or amending. The main research questions are as followed: 1. What is the developing situation about the trend of convergence? 2. How do many countries deal with the trend of convergence of the telecommunication and cable TV industry? 3. Do the markets of telecommunication and cable TV in many countries change their original regulation attitudes in the integrate development of the digital technology? Does open the market that will mean the real competition? 4. Do the changes of the telecommunication rules in recent Taiwan follow the trend of convergence? Does the regulation system made by the Ministry of Transportation and Communications and Government Information Office produce the difficulty in convergence? 5. How does Taiwan government in the related policy and industry environment with taking the foreign experiences as a norm? Convergence means that the merger and corporation of telecommunication, medium, and computer with the innovative technology and deregulation, which is producing the blurred boundaries of these industries. After the convergence, the environment of the telecommunication industry has the tremendous change, and the past regulation---form the concept to the practice, has the new explanation and the new way to carry out. Because of the difficulty in regulation, the concept led by the market system keeps being emphasized that "competition" is becoming an important norm. But, "competition" is just a kind of method, its real purpose is to create a reasonable and fair environment. The medium convergence does influence the regulation. Take a look at the related regulation rules in U.K, U.S.A, EU, and World Trade Organization, they can't be exactly explained that they must establish the unitary convergence regulation rules and institutes in order to deal with the collaboration between telecommunication and cable TV. But we find that in the contents of regulation, the service is taken as the basis of regulation. Besides this, we can observe that these countries expect that the telecommunication and cable TV industries should change from the trend of divide to the trend of collaboration. The substitution between telecommunication and cable TV is huge. At the time to become converging, the market between telecommunication and cable TV must be influenced each other. Especially for the original businessmen who has the superior market situation, if Taiwan opens cable TV business for them at present, the market will become more and more disordered. Therefore, the thesis suggests that in addition to giving the related obligation and regulation in the telecommunication rules, the related rules lead into the competition regulation, and takes the unsymmetrical legislation to regulate the market competition, these will be the most helpful way to promote the social welfare. Moreover, the related measures for regulation such as fair continuation, general service, rate subsidy, cross subsidy, and unfair competition, these should be strengthened. Although Taiwan allows that telecommunication and cable TV can operate mutually now, there are three charge institutes of telecommunication affairs: Department of posts & Elecommunications of Ministry of Transportation and Communications, Directorate General of Telecommunications, and Department of Radio and Television Affairs of Government Information Office. The management structure is quite scattered, and it can't avoid being happened the conflict in regulation after all. We must throw the puzzle of the traditional regulation of the divided industry away in order to solve the problem at the very beginning. Therefore, the thesis suggests that the supervision system of telecommunication and medium must establish an independent cross-Bureau committee in order to integrate the management system to supervise it well. It may solve the misgiving of competition regulation in the telecommunication rules, which takes the telecommunication and the film and TV industry regulation from U.S.A as a norm to connect the general law of Anti-Trust and individual industry regulation each other, and check it on through the unitary regulation institute.

Purpose: After 911 attack, Bali attack, War between Iraq and USA, and SARS outbreak, there is heavy damage in the traveling business. Under the burning situation, Airline Industry use strategic alliance to expand resource base, to increase competitive edge, to expand long-term profit and to estimate future market. Our study is to evaluate the relationship between strategic alliance type and performance. Material and Methods: The methodology of this reach is to interview with 13 international airlines¡¦ managers and to find out the alliance performance in different strategic alliances types. These strategic relationships include Precompetitive Alliance, Competitive Alliance, Noncompetitive Alliance, and Procompetitive Alliance. The strategic alliance performance is evaluated in four dimensions, which are mostly concerned by these airline managers. They are Profit, Image and Popularity, Passenger Load-Factor, and Customers Satisfaction. Results: The performance in different alliance types shows in the following lists: 1. The best performance in aliening with Travel Agent is ¡§ raise the Passenger Load Factor¡¨ 2. The best performance in aliening with Internet is ¡§ raise the Passenger load factor¡¨ 3. The best performance in aliening with Tourism associations is ¡§ enhance the Image and Popularity¡¨ 4. The best performance to aliening with other airlines (StarAlliance,Oneworld) is ¡§enhance the Image and Popularity¡¨ 5. The best performance for code share flight is ¡§ raise the Passenger Load Factor¡¨ 6. The best performance aliening with hotels and department store are ¡§enhance the Image and Popularity¡¨ 7. The best performance in aliening with Telecom company and Credit Card Company are ¡§enhance the Image and Popularity¡¨ The alliance type in these four performance dimensions shows in the following list. 1. The best alliance for increasing Profit is aliening with Internet and Travel Agent. 2. The best alliance for enhancing Image and Popularity is joining StarAlliance or Oneworld Alliance. 3. The best alliance to raising Passenger Load Factor is aliening with Travel Agency. 4. The best alliance for boosting Customers Satisfaction is joining StarAlliance or Oneworld Alliance. Conclusion: In conclusion of this research study, the most benefit in airline industry under the strategic alliance is the rise of Passenger Load Factor. As for the airlines managers¡¦ most concern ¡§Profit¡¨, alliance with travel agency and Internet stands out the most.

As a consequence of globalization and liberalization on trade, transnational economic activities have interacted massively and vigorously. Opening of trading market has generally brought greater opportunities to domestic logistics/transportation operation industry, but accompanied with fierce direct competition with international players as well. In recent years, mega overseas air cargo transportation companies provide the consumers with more diverse and integrated services through strategic alliances and acquisition of smaller players. However, it squeezes and threatens the existence of domestic international air cargo transportation companies severely. Thus, ¡§The International Air Cargo Transportation Industry Alliance¡¨ was established by domestic players in Taiwan in an attempt to counter the threat and to impel themselves into a more internationalized player on the stage of air cargo transportation. The main purpose of this research is to discuss the influence factors of the willingness of forming of strategic alliances by Taiwanese air cargo transportation companies and to generalize an objective conclusion. Furthermore, it offers some suggestions on the development of the strategic alliances of the domestic international air cargo transportation industry.

In order to strengthen the entity of the company, enlarge the size of the company and let the company become more competitive, a company should have, not only well-planed prospects and goals, but also solid operation strategies and implemented the strategies certainly. According to the present and future prospects of the company, the thesis makes a so-called ¡§double growth in five years¡¨ plan as a mid-term and long-term goal. The basic target is to double the turnover and capital values in five years. However, the essential meanings are as below. 1. to solve the current difficulties of the company 2. to increase the effectiveness and create more profit 3. to maintain the competitive advantage of the company 4. to lead the company into a second business establishment 5. to establish a foundation for future sustainable development Regarding to the operation strategies, the thesis is mainly aimed at the condition which meets the case-study company to provide the feasible action plans. The focused contents include brand, professional ability, negotiating ability, low-cost strategy, human resources management, marketing opportunity and future relative business. This research targets at a case study of water and electrical engineering company, which is located in Kaohsiung. The study structure starts with planning the mid-term and long-term goal, developing the operation strategy, assessing the strategy and implementing the plan, followed by a systematic analysis and discussion, and then expecting to achieve the goal of ¡§double growth in five years¡¨ plan and keep the competitiveness of enterprise. Next, the research has merged the theory of strategic management with practical operation experience, and has linked the thinking mode of strategy with operation activities of the enterprise for achieving the goal of internalizing the strategic knowledge. The research method is to collect the opinions by consulting many experts, scholars and professional suppliers, and refer to many reference articles, and precede the case analysis and descriptive research. The following conclusions have been obtained after summarizing the above information. 1. In order to overcome the difficulties and create a new era for the company, the small-sized and medium-sized construction or electrical engineering companies should plan the operation strategy and implement it certainly. This can break through the difficult position to create company value. 2. According to the research analysis, some operation defects, which existing many years, have been found in the case-study company. Those defects should be improved as soon as possible, in order to promote the company and achieve the mid-term and long-term goals. 3. Learning and utilizing of the strategic management knowledge are the necessary management tools for each manager in the present time, as well as the best weapon towards success for each enterprise.

競爭策略的風潮，在80年代由Porter帶入了最高峰。但是隨著企業組織的 日漸龐大、區域整合的盛行和國家競爭的日趨激烈，使得合作策略成為組 織購併、內部成長及市場交易外另一種取得所需資源的策略性選擇。在合 作策略風起雲湧的同時，靜態和比較性靜態的合作理論已不足以去解釋合 作此一課題的重要性，其並無解釋合作在時間的變化下如何去演進，以及 如何去協調、轉變和終止。然而為了去解釋廠商間的合作關係如何去因應 環境之變化，動態理論是需要的。而產業生命週期理論是劃分動態演進的 工具之一，因此本研究以產業生命週期的觀點來觀察合作策略演進的情況 。本研究採用定性的個案研究法，透過文獻整理出與合作動機有關的環境 構面以及合作策略的構面，去觀察環保產業、ＩＣ產業、重電機業以及成 衣業中合作策略的演進情形，從而得到以下發現： 1.在不同的產業生命 週期階段，會有不同的風險、市場潛力及關鍵成功因素。 2.風險的高低 ，會影響到合作的結構程度、期間、依賴程度以及統治類型。 3.市場潛 力的大小，會影響到合作策略的方向。 4.合作策略的形態將會與產業之 關鍵成功因素相配合。 5.不同的產業生命週期階段，將適用不同的合作 策略。在策略涵義上，廠商應隨著產業生命週期的演進，調整自己的合作 策略，以因應風險、市場潛力以及關鍵成功因素的變化。合作是借力使力 的好方法，但是仍要謹慎使用，在有限的資源下選擇最適的合作策略，才 可以達到最佳的效果。