Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-12-15T11:38:22Z No. of bitstreams: 1 Rogério Murback Caielli.pdf: 1880774 bytes, checksum: 4f8f30139f635f486eb60fd9d904f198 (MD5) / Made available in DSpace on 2017-12-15T11:38:22Z (GMT). No. of bitstreams: 1 Rogério Murback Caielli.pdf: 1880774 bytes, checksum: 4f8f30139f635f486eb60fd9d904f198 (MD5) Previous issue date: 2017-12-07 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Interested in the relations between cities, the citizen and the arts, this project turns to the work of the French multi-media urban artist JR. The research is guided by the hypothesis that his production can be inserted in the so-called rebel culture, emphasizing the utopian content in its production, having the assumption to use art as an instrument of intervention and social revolution. The corpus of the research comprises the projects of JR that, since 2005, began to have international scope, such as Women are Heroes (2008 - 2010), Rio de Janeiro and Wrinkles of the City (2008-), Cuba . The artist transits among photography, video, dance, scenography, music and, in the limit, digital media, having a personal website as the final support of his interventions. Thus, in consonance with the extremely hybrid nature of the object and the research hypothesis, the communicational ambience and the intersemiotic relations among the mediatic discourses, involved in creative processes, are equally considered. The state of the art involves studies focused on the historical vanguards, such as Le Siècle Rebelle - Dictionaire de la Contestation au XX Siècle de Emmanuel de Waresquiel. The main theoretical references refer to the theories of the image, as formulated by Rancière in O Destino das Imagens and, alternatively, the Hubermasian theory, with emphasis on the reading model proposed in Diante da Imagem. Methodologically, the research is bibliographical and documentary. We believe that its relevance lies in unveiling an internationally renowned artist, still unkown among us and – above all - pointing out an interesting form of convergence between art and social communication / Interessado nas relações entre as cidades, o cidadão e as artes, este projeto volta-se para a obra do artista urbano multimidiático francês JR. A pesquisa é guiada pela hipótese de que sua produção pode ser inserida nas assim chamadas culturas rebeldes, ressaltando o teor utópico em sua produção; e ainda tem como pressuposto, utilizar a arte como um instrumento de intervenção e revolução social. O corpus da pesquisa compreende os projetos de JR que, a partir de 2005, passaram a ter abrangência internacional, incluindo ações como Women are Heroes (2008 - 2010),no Rio de Janeiro e Wrinkles of the City (2008- ),em Cuba. O artista transita entre a fotografia, o vídeo, a dança, a cenografia, a música e, no limite, o digital, tendo um site pessoal como suporte final de suas intervenções. Assim, a pesquisa se coloca em consonância com a natureza extremamente híbrida do objeto e do artista, a sua ambiência comunicacional e as relações intersemióticas entre os discursos midiáticos envolvidos nos referidos processos criativos. O estado da arte envolve estudos abalizados em torno das vanguardas históricas, a saber de Le Siècle Rebelle - Dictionaire de La Contestation au XX Siècle de Emmanuel de Waresquiel. Os principais referenciais teóricos são referentes às teorias da imagem, tal como formulada por Rancière em O Destino das imagens e, subsidiariamente, a teoria hubermasiana, com ênfase no modelo de leitura das proposto em Diante da Imagem. Metodologicamente, a pesquisa é bibliográfica e documental. Acreditamos que sua relevância está em desvendar um artista em trânsito dentro do universo da arte e de renome internacional, além de assinalar uma interessante forma de convergência entre a arte e a comunicação

Магистерская диссертация посвящена исследованию стрит-арт-открыток и уличному искусству в целом: рассмотрению американской и французской традиций, рассмотрению особенностей российского стрит-арта и его правового регулирования. Также работа включает в себя анализ современного состояния уличного искусства г. Екатеринбурга и классификацию стрит-арт-объектов города. Для разработки концепции издательского проекта стрит-арт-открыток был осуществлен анализ рос¬сийского книжного рынка в специфике публикаций об уличном искусстве и анализ открыток, посвященных стрит-арту, проведена оценка востре¬бованности продукта посредством сегментирования целевой аудитории и выведения «персонажей», а также рассмотрены структурно-содержательные и визуально-полиграфические особенности издания. Издательский продукт представляет собой набор открыток в количестве 12 штук формата А6, посвященный уличному искусству Екатеринбурга. / The master's thesis is devoted to the study of street art postcards and street art in general: consideration of the American and French traditions, consideration of the features of Russian street art and its legal regulation. The work also includes an analysis of the current state of street art in Yekaterinburg and classification of street art objects in the city. To develop the concept of a publishing project street art-cards performed analysis of the Russian book market in the specific publications about street art and analysis of postcards dedicated to street art, evaluated demand for the product by segmenting the target audience and removing "characters", and discusses the structural and visual features of the edition. The publishing product is a set of postcards in the amount of 12 pieces of A6 format, dedicated to the street art of Yekaterinburg.