The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.

The thesis analyses the selected company on the domestic and foreign markets. The suggestions for strategy improvements are formulated based on the analyses. The thesis is divided into four chapters. First, the company and its strategic management is introduced. Then analysis of external and internal environment of the company follows. Based on the analysis the suggestions for strategy are formulated.

The aim of this thesis is to evaluate the quality of care in the department CHIR 1B in Hospital Jihlava with the patient's perspective and based on research and established facts to draw conclusions and propose recommendations for continuously improving the quality of health care.

The goal of the master thesis is to conduct a strategic analysis of the Czech Export Bank. The work is divided in two parts, a theoretically methodological and practical part. Within theoretical part there is identified strategy by different approaches and there are described the procedures for strategic analysis. Findings from the theoretically methodological part are applied in the practical part and subsequently are used in the strategic analysis. The external analysis is characterized by using PEST analysis. The internal analysis uses Porter's model of five forces and describes resources and capabilities of the bank. Due to the internal analysis, there are determined strengths and weaknesses. In order to evaluate the results of the strategic analysis is used SWOT analysis, which is finally amended by the EFE and IFE matrix. The thesis points to an important and problematic areas of the bank. The final part of my thesis consists of specific strategic recommendations based on the results from strategic analysis and presents suggestions for improvement

The thesis examines business environment of New Zealand. The aim of the thesis is to conduct a situational analysis of the business environment through PESTLE analysis, which is necessary for successful market penetration and elimination of the related business risks. Another goal is to verify the hypothesis, that New Zealand business environment is perspective for Czech economic subjects. Possibilities of Czech subjects to be economically active on the local market will be analysed in the last chapter. The thesis should serve as a complex source of information for Czech businessmen, exporters and investors, who are or intend to be economically active in New Zealand.

Annotation The topic of thesis is the communication strategy of non-profit organizations. The thesis is dividend into the theoretical part and practical part. Theoretical part is mainly devoted to theoretical definition of the problem using the available literature. Practical part deals with specific non-profit organization. Practical part is including analysis such as situation analysis, SWOT analysis, etc. and interview with the employees of organization. Based on these results will be suggested recommendations in areas of communication strategy of enterprise

The aim of diploma thesis is to analyze actual condition and development of cycling transport in the Lipno region. There is a description of cycling and the explanation of basic terms and types of cycling transport in the first part of diploma thesis. Next part is focused on National strategy of cycling in the Czech Republic and other projects of cycling. There is the description of the Lipno region, current conditions of cycling, density, quality and connectivity to other regions and other services in the following text. SWOT analysis defines strengths, weaknesses, opportunities and threats of the whole Lipno region in context with cycling. In the text, there are mentioned actual projects, ideas for progress, opportunities and reduction of threats. The SWOT analysis shows, that the Lipno region is a popular location for cyclists with many strong aspects and with great potential for development.

This thesis deals with education in profitable organizations. Its aim is to focus on the foundation of provision profit organization in a specific area of the Czech Republic (in Děčín), but also on didactic issues (objectives, contents, methods, educational resources, equipment), which is associated with the inclusion of specific courses in this emerging institution. The analytic part represents the analysis of the market - on the one hand, from the perspective of the correct client profile and on the other hand, from the perspective of potential competition. Further analysis is SWOT analysis, which summarizes the strengths, weaknesses, opportunities and threats. All analyzes are based on a survey using questionnaires with parents of potential clients. The final section contains a summary and decide whether it is appropriate to establish educational institutions and development opportunities in the future.

The goal of the thesis is a strategic analysis of RUDOLF JELÍNEK a.s. The first part describes theoretical approaches, terms and processes of strategic analysis. The second part contein application of theoretical knowledges on the specific case RUDOLF JELÍNEK a.s. It includes external analysis by identification of threats and opportunities that exist in the environment of company and internal analysis of strengths and weaknesses by identification of internal resources and skills. Like a synthesis of this information is used SWOT analysis. End of thesis gives possible strategic recommendations based on the results of the strategic analysis.

The diploma thesis "Financial analysis of Tesco and Carrefour" is mainly devoted to understand the economic and financial changes in retail business industry. The main idea is to compare two companies -- Tesco and Carrefour. Comparison consist of deep analysis of changing behaviour over the years of both companies together with analysis of economic data from annual reports which are published every year. It is very important to understand these information, because nowadays is retail industry highly dependent on the global economic changes. Most of the data is analysed over past three years, because recent economic stability is immoderately fluctuating and it could show high distortions of calculations. We will be able to answer which company is in better economic and financial position and which company is better to invest. The thesis is divided into two parts, theoretical part and practical part. From the first part is possible to understand the philosophy and conditions of the analysis. It contains explanation of analysis tools like PESTE analysis, SWOT analysis and explanation of financial calculations. All of these data are used in the second part of the analysis -- practical part -- where they are applied on two companies -- Carrefour and Tesco. It consist of revue of analysed companies to better understand their position globally, continued with practical analysis where tools as profitability, liquidity, performance and financial and economic behavior tools were used. Thesis is finished with comparison of horizontal and vertical analysis, where data from annual reports were measured. All of these data are summarized and valuated, to see the actual results of the thesis.