Thesis on "business plan" is focused on processing of current business plan of company DI-ELCOM Ltd.. Thesis offers a comprehensive evaluation of its activities. The main result of this work is set the strategy, that would drive the company to eliminate the negative factors, which could be internal or external origin. It is also evaluated existing key contract for the company.

The goal of this diploma thesis is to create and improve a marketing strategy of a company Sabores s. r. o. according to the current strategy analysis. To create the marketing plan for 2012 can't be set without a proper definition of the company strategy and goals. More analysys are needed to be able to decide which strategy is the best. First of all PEST and SWOT analysis have to be conveyed to be able to define the strategy. Recommendations are proposed for each part of the marketing mix separately.

Strategic analysis on a theoretical level. The use of the theory in the practice in the company MANE BETON a.s. with a particular focus on internal and external analysis, and their connection during the SWOT analysis. Interpretation of the information, evaluation of analysis, a strategy with recommendations for further development of the company.

This diploma thesis "Strategic analysis of the company" is focused on a complete strategic analysis of selected company with a view to define a suitable company strategy. The theoretical part of this thesis describes and covers the meaning of the strategic management of a company and the process of strategic analysing. The practical part with description of materials and methods is focused on the analysis of external and internal environment of the company, definition of key resources and abilities and specification of relevant opportunities and threats. Afterwards, on the basis of the SWOT analysis results, there is evaluated suitability of currently applied strategy in this part. In the final part the author formulates his own proposals of the conception and strategic goals of the company.

The thesis deals with the elements of strategy of market entrance to Vienna. The aim was to determine whether a Czech company pietro filipi has a chance to succeed in such a saturated market and if yes, under what circumstances. The work is divided into five chapters, where the general theory is included concerning the access to foreign markets, followed by the application of theoretical knowledge directly to the practice and it is immediately applied to a concrete example. In this work we come up with two conclusions. One is that pietro filipi should not entry the market of Vienna because of the lack of financial resources and should invest in running business in countries of Eastern and Central Europe, or if it had unlimited financial resources, pietro filipi would be able to invest in opening a store in Vienna. Although we emphasize that this could be the risk anyway. pietro filipi should consider its options and make a decision if it wants to take such a risk of entering the market of Vienna or stay in a less risky environment of Eastern and Central Europe.

The goal of this diploma thesis is to propose a strategy of Česká spořitelna, a.s., which reflects the results arising from the implementation of the strategic analysis of the internal and external environment.

This thesis has been made in order to devise a suitable export strategy for the company Petra-Aqua Ltd. on the Austrian market. First two chapters contain theory needed for understanding the issues of export strategy. The third chapter deals with trade with animals. The fourth chapter contains information about the company and its market position. The fifth chapter is devoted to the analysis of the Austrian market. PEST analysis, competition analysis and SWOT analysis are also parts of this chapter. In the last, sixth chapter, is a concrete proposal for the company's export strategy.

Master's thesis on the Business environment in Colombia and operation of Applied Meters, as on a given market deals with the analysis of the business environment and its impact on the selected company and prospects of its operations in Colombia in the future. The emphasis is on linking theoretical knowledge about the territory Colombia, obtained under the PEST analysis with their practical application to the action of the market through a SWOT analysis. Introductory section describes the different components of the business environment in terms of political, economic, socio-cultural and technological. The main part of the thesis is the introduction of company Applied Meters, a.s., revealing the motives for entering the market in Colombia and the implications of the impact of individual components of the business environment in Colombia on its business in a given area. Deduction highlights the prospects of the selected company on the Colombian market in the future.

The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.

The aim of the thesis is to evaluate the state of financial literacy at the Masaryk Business Academy in Rakovnik and make academic recommendations to improve financial literacy education at this school. This thesis consists of two parts. The first part explains the theoretical concepts of financial literacy and assesses the state of financial literacy in the Czech Republic. The second part is about Masaryk Business Academy in Rakovnik. There is general information about the school, teaching financial literacy and the level of comprehension with regard to financial literacy of students at this school. This part also contains suggestions to improve financial literacy at the Masaryk Business Academy in Rakovnik