The thesis describes the key facts of the entering to the German market and analyses strenghts and weaknesses of the Czech investor.

Desde o plano real, em 1994, com a estabilização da moeda e maior facilidade ao crédito, verifica-se o aumento do consumo da população de baixa renda em vários setores do mercado. Além do preço mais baixo, fator indispensável para atender a essa camada da população, discute-se quais são e como são planejadas as estratégias de marketing e comunicação utilizadas pelas empresas que atuam no mercado popular. Nesse contexto, esta pesquisa tem como objetivo geral desenvolver modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares. Para alcançar o objetivo proposto, o estudo utilizou o método exploratório por meio dos seguintes procedimentos: pesquisa bibliográfica em livros, dissertações, teses, revistas, jornais, sites e pesquisa empírica, que foi conduzida em duas fases combinando as abordagens qualitativa (primeira fase) e quantitativa (segunda fase). A população estudada foi composta por executivos das áreas de marketing e comunicação de empresas do setor eletroeletrônico associadas à ELETROS (Associação Nacional dos Fabricantes de Produtos Eletroeletrônicos). O subsídio teórico da análise da pesquisa consistiu na definição de produto popular e população de baixa renda; na análise do consumidor de baixa renda; no estudo das estratégias de marketing e comunicação; no tema da construção de marca; na abordagem dos modelos de análise BCG, GE e SWOT; por fim, na análise das diversas configurações de negócio que poderiam ser adotadas pelas empresas pesquisadas. Os resultados mostraram que as empresas estudadas utilizam principalmente a análise SWOT e as pesquisas de mercado para elaborar a sua estratégia de marketing e comunicação. Porém esse planejamento não é específico para produtos populares. De forma geral, ele se concentra no produto, e, em segundo lugar, com a mesma relevância, em preço e análise do mercado. A partir disso, foram elaborados modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares. / Since the Real Plan was introduced in 1994, bringing with it a stable currency and easier credit, there has been a noted increase in spending among members of the lower-income population in various market sectors. In addition to lower prices, an indispensable factor when targeting this section of the population, there is discussion of marketing and communication strategies used by companies operating in the lowend market and how they plan such strategies. Within this context, the overall objective of this study is to develop integrated analysis models for defining marketing and communication strategies for low-end household appliances and electronics. An exploratory approach was taken in this study, comprising a study of the literature (books, dissertations, theses, magazines, newspapers, and websites) and two phases of empirical research: first qualitative, then quantitative. The study group comprised marketing and communications executives at companies affiliated with Eletros (National Association of Appliance and Electronic Product Manufacturers). The theoretical component of the study involved defining low-end products and the low-income population, and analysing low-income consumers, marketing and communication strategies, brand building, the use of BCG, GE and SWOT analyses, and different business models that could be adopted by the companies studied. Results showed that companies mostly used SWOT analyses and market surveys when planning marketing and communication strategies. However, this planning isnt specific for low-end products. In general, they concentrate on the product, and in second place (with the same relevance), on price and market analyses. Based on these findings, integrated analysis methods were designed for use when planning marketing and communication strategies for low-end household appliances and electronics.

The aim of this thesis is to evaluate the competitiveness analyses of the company. On the basis of acquired informatics I carried out financial analyses of the company. This part of my thesis covers the company´s assets and liabilities, the value of woodland, receivables, cost and profits. I was also interested in the area of the human resource managemenent. For analyses of HR I used the checklist examination for gaining useful information. On the basis of the results I carried out a SWOT analyses and beside the evaluation of the internal environment I realized the evaluation of the external environment by means of the Step analyses and the other methods.

Desde o plano real, em 1994, com a estabilização da moeda e maior facilidade ao crédito, verifica-se o aumento do consumo da população de baixa renda em vários setores do mercado. Além do preço mais baixo, fator indispensável para atender a essa camada da população, discute-se quais são e como são planejadas as estratégias de marketing e comunicação utilizadas pelas empresas que atuam no mercado popular. Nesse contexto, esta pesquisa tem como objetivo geral desenvolver modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares. Para alcançar o objetivo proposto, o estudo utilizou o método exploratório por meio dos seguintes procedimentos: pesquisa bibliográfica em livros, dissertações, teses, revistas, jornais, sites e pesquisa empírica, que foi conduzida em duas fases combinando as abordagens qualitativa (primeira fase) e quantitativa (segunda fase). A população estudada foi composta por executivos das áreas de marketing e comunicação de empresas do setor eletroeletrônico associadas à ELETROS (Associação Nacional dos Fabricantes de Produtos Eletroeletrônicos). O subsídio teórico da análise da pesquisa consistiu na definição de produto popular e população de baixa renda; na análise do consumidor de baixa renda; no estudo das estratégias de marketing e comunicação; no tema da construção de marca; na abordagem dos modelos de análise BCG, GE e SWOT; por fim, na análise das diversas configurações de negócio que poderiam ser adotadas pelas empresas pesquisadas. Os resultados mostraram que as empresas estudadas utilizam principalmente a análise SWOT e as pesquisas de mercado para elaborar a sua estratégia de marketing e comunicação. Porém esse planejamento não é específico para produtos populares. De forma geral, ele se concentra no produto, e, em segundo lugar, com a mesma relevância, em preço e análise do mercado. A partir disso, foram elaborados modelos de análise integrada para a definição de estratégias de marketing e comunicação de produtos eletroeletrônicos populares. / Since the Real Plan was introduced in 1994, bringing with it a stable currency and easier credit, there has been a noted increase in spending among members of the lower-income population in various market sectors. In addition to lower prices, an indispensable factor when targeting this section of the population, there is discussion of marketing and communication strategies used by companies operating in the lowend market and how they plan such strategies. Within this context, the overall objective of this study is to develop integrated analysis models for defining marketing and communication strategies for low-end household appliances and electronics. An exploratory approach was taken in this study, comprising a study of the literature (books, dissertations, theses, magazines, newspapers, and websites) and two phases of empirical research: first qualitative, then quantitative. The study group comprised marketing and communications executives at companies affiliated with Eletros (National Association of Appliance and Electronic Product Manufacturers). The theoretical component of the study involved defining low-end products and the low-income population, and analysing low-income consumers, marketing and communication strategies, brand building, the use of BCG, GE and SWOT analyses, and different business models that could be adopted by the companies studied. Results showed that companies mostly used SWOT analyses and market surveys when planning marketing and communication strategies. However, this planning isnt specific for low-end products. In general, they concentrate on the product, and in second place (with the same relevance), on price and market analyses. Based on these findings, integrated analysis methods were designed for use when planning marketing and communication strategies for low-end household appliances and electronics.

This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.

This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.

The diploma thesis focuses on the development of business activities of company TOS KURIM a CKD BLANSKO. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can be beneficial to the company to improve and contribute to the long term development through sales increase, competitiveness of the company, as well to build a stable position in the global market.

This thesis focuses on complex appraisal of XYZ from 2006 to 2010. Its first part deals with theoretical knowledges of financial analysis and with presentation of the company. These knowledges are used to analyze the financial situation of the company in the second part. The final section of this work evaluates the results of each analysis, highlights the critical areas and suggests some possible recommendations towards improving the efficiency of the company.

The thesis deals with the analysis of the MSK Břeclav s.r.o. company, identification of particular risks of the company and subsequent optimization of its management and ensuring financial stability. The thesis is divided into several parts. The first identifies theoretical background, the second analyses the club using the organization structure analysis, SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model, MCKinsey 's 7S model and RIPRAN risk analysis method. Based on the identified data, the thesis then provides proposed solutions and their benefits resulting from the performed analyses.

La thèse a pour objectif d’étudier l’ordre administratif : vers une réforme du système judiciaire en RDP Lao à travers l’étude d’identification des règles de droit administratif parmi les textes législatifs existants. La thèse est divisée en deux parties : Première partie : La création d’un droit administratif laotien. L’existence d’un droit administratif laotien est une hypothèse départ qui a permis d’évoquer le développement d’un droit autonome. Puis, les procédures actuelles de résolutions des litiges administratifs ont été étudiées sur la base du questionnaire qui avait été élaboré pour cette étude. Deuxième partie : Pour l’autonomie du droit administratif laotien par la mise en place d’une justice administrative. Il s’agit d’analyser les expériences des pays étrangers : France, Thaïlande et Vietnam sur la création de juridictions administratives. Le but est de connaître comment les juridictions administratives ont vu le jour dans ces pays d’une part et d’autre part d’examiner les caractéristiques celles-ci en tirant les bonnes leçons et expériences afin de proposer le modèle le plus adapté pour le Laos. / This thesis aims at researching the system of administrative justice towards the reform of judicial system in Lao PDR through a study of administrative rules among the existing legislative texts. This thesis consists of two parts: Part I: The creation of Lao administrative law. The existence of Lao administrative law is considered as the beginning hypothesis which was allowed us to identify the development of an autonomy law. Then the current administrative procedures of administrative dispute settlement were studied basing on the data bases gained from the questionnaire which had been prepared for this study. Part II: To ensure the autonomy of Lao administrative law by creating of the administrative court. It was to study and analyze the experiences of foreign countries: France, Thailand and Vietnam on the establishment of administrative courts. Its aim was to know, on the one hand, how the administrative courts have been establishing in these countries, and on the other hand, to identify the characteristics of these courts by gaining good lessons and experiences in order to propose the most suitable model for Laos.