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Komunikační strategie / Communication StrategyŠumíčková, Tereza January 2009 (has links)
Master’s thesis deals with design communication strategy for the company Vzduchoservis Ltd. It is a comprehensive set of information about the communication strategy and its methods. This work describes the procedure of firm analysis, its assessment and design of effective solutions to communication strategy.
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462 |
Návrh na zlepšení marketingového řízení ve vinařské firmě / Suggestion to Improve Marketing Strategy of the Viticultural CompanyDrtilová, Alena January 2009 (has links)
Master´s thesis deals with analysis of issues related to the marketing management of the viticultural company. Includes an assessment of the current state of the company and a proposal to improve marketing strategies that will improve the promotion and distribution company and strengthening market position.
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463 |
Podnikatelský záměr / Business PlanPrášková, Klára January 2009 (has links)
This thesis deals with business plan of the cafe especially for mothers with their small children. In theoretical part knowledge of business plan realisation is described. In practical part marketing research, market analysis, SLEPT analysis, SWOT analysis and financial analysis are made. In the end of the thesis reality and final resolution of the business plan are reviewed.
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464 |
Hodnocení finanční situace podniku a návrhy na její zlepšení / Evaluation of the Financial Situation in the Firm and Proposals to its ImprovementVokatý, Marek January 2009 (has links)
Master’s Thesis describes analysis of the financial situation company EUROALARM Ltd. in period 2004-2007 through the chosen methods. It diagnose strong and weak sides, deficiencies and opportunities of the company EUROALARM Ltd. and propose possible solutions, which will lead to improvement of the financial situation for this company in the future.
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465 |
Založení malého podniku, jeho podnikatelský záměr / Establishment Of The Small Company, Its Business PlanVávrová, Lenka January 2010 (has links)
This thesis focuses on developing a business plan to establish a restaurant. The theoretical part describes the prerequisites for a well-developed business plan. The practical part of a SWOT analysis, analysis of the external environment and financial reinsurance business. Finally the proposed plan of development strategies and appreciation of its benefits.
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466 |
Analýza vybrané firmy / Analysis of the Selected FirmPiskatá, Sylva January 2010 (has links)
This master's thesis focuses on the company analysis that is doing a business in the field of agriculture particularly in viniculture. The preamble theoretical part is dedicated to the basic theses of selected analytical methods, which are the SWOT analysis, SLEPTE analysis, Porter's analysis, Fundamentals analysis and Quick test. These methods are applied in the practical part. The last part contains the recommendation to improve the present situation of the company.
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467 |
Návrh podnikatelského záměru / Business Plan ProposalKrál, Michal January 2010 (has links)
The theme of the master´s thesis is a Business Plan Proposal for a new civil engineering company. This company works in the field of special ventilated facades. The thesis aims to comprehensively analyze the current situation closely in the construction sector and on the basis of this information, then build a business plan.
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468 |
Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / CUSTOMER SATISFACTION ANALYSIS AND PROPOSAL FOR ITS IMPROVEMENTFričová, Andrea January 2010 (has links)
Thesis deals with analysis of customer satisfaction for company Řeznictví u Kusáků s.r.o. The theoretical part is devoted to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
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469 |
Marketingová strategie firmy Nugget / The Marketing Strategy of Nugget CompanyNehyba, Tomáš January 2010 (has links)
Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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470 |
Analýza vybrané firmy / Analysis of the Selected FirmPeterková, Diana January 2011 (has links)
Diploma thesis is focused on selected company analysis firm that provide book-keeping and tax advice. Diploma thesis is based on fulfilment analyses as SLEPTE, Five forces model by POTRER and Financial analyse. Thesis respect specific field of company business and todays market situation. At the end of master thesis SWOT analysis is applied and relevant conclusion are defiened. This conclusion defice corporate trategy. By this, the aim of the thesis is succesfully done
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