This diploma thesis is focused on customer’s satisfaction of Peek & Cloppenburg’s website in Czech republic. In the first part, the main and secondary goals are defined alongside with the methods leading to the achievement of the goals. In the next part there are theoretical information summarized for best comprehension of the problem and its correct application. In the following part there are made analysis of company’s current situation and analysis of the research results. In the end there are on the base of previous analysis suggested recommendation for improvement of the current marketing communication of the company Peek & Cloppenburg in Czech Republic.

The subject of the submitted thesis "Application of marketing in management of companies" is an analysis of the current market situation where the company ABC operates and on the basis of this analysis to create a marketing plan. The theoretical part is devoted to defining the concepts of specialized literature, mainly focusing on the process of creating a marketing plan. The following section is devoted to, based on lessons learned from the theory itself, actual analysis and designing a marketing plan for the company ABC.

This master´s thesis deals with evaluation of a financial situation of the company Pivovar Chotěboř s.r.o. The theoretical part of this thesis focuses on the description of basic terms and methodological procedures, which are used for company performance evaluation. Based on the first part the partical part will be workded out. The company is introduced in the second part. This part of the work deals with the characteristic of chosen company, the description of the development of industry and calculation of financial ratios based on findings. Recommendations for improvement of company´s economical situation, based on the analysis and corporate benchmarking, are presented in the last part.

The aim of this work is to propose precautions that will comply strategic goals of a company. Namely increasing brand awareness and rise of product sales. To tackle this problem author uses analysis of internal and external environment and applies integrated marketing communication method. Outcome of thesis is to propose media campaign and to broaden current marketing tools.

This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.

The diploma thesis deals with the assessment of the current status of information system in the selected firm ( operating in the area of car sales ) and a proposal of changes that would lead to the removal of the identified deficiencies. In the assessment of the current status will be used to survey using a questionnaire (methodology B2EPUS), analysis HOS8 and SWOT.

The aim of the diploma thesis is to provide a complex analysis of risk management in engineering company EST Stage Technology a.s. In the first part of the thesis, the research study focused on the risk management from the economic and technical point of view was conducted. The next chapter deals with case study including the description of mentioned company, considering the history, business sector and selected economic indicators. In this part, PESTLE and SWOT analysis is also performed. Further part provides the analysis of profitability, liquidity, activity and debt indicators. The following chapter describes the process of industrial contract solution. The last part of the diploma thesis deals with the failure mode, effects and criticality analysis (FMECA). The detailed analysis of failures, which can arise in various phases of contract solution, is provided. The causes and consequences of that failures are also mentioned, while the measures lowering the risk of particular failure to acceptable level are suggested.

The diploma thesis deals with a proposal to build and operate a tourist resort in Croatia. The theoretical part explains all the important concepts and analyses, which are subsequently used in the analytical part. The empirical part also contains an analysis of the current state of the business entity and the situation on the Croatian market. Financial plan and potential risks are defined at the end of the thesis.

This master´s thesis deals with the performance measurement of the company CALIBRI, Ltd. The first part of the thesis explains the term performance and describes methods of performance measurement. In the next part is outlined the profile of the company with its current situation. In the practical part, the evaluation of the performance is measured by START model. The last section is devoted to a summary assessment of the situation of the chosen company and suggestion for improving the company´s performance.

The diploma thesis deals with marketing strategy of the company. This company is a brand shop and service for Mercedes-Benz cars. The company has not clearly defined objectives and marketing strategy. The main goal of this thesis is to design objectives and strategy, based on marketing research and analysis.