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Využití kulturních zařízení v rozvoji cestovního ruchu na příkladě vybraných muzeí v městě Písek / A usage of cultural facilities in tourism development on case of selected museums in PísekŠEBKOVÁ, Monika January 2012 (has links)
The aim of the thesis were to analyze supply and demand of tourism in Písek region, to complete the product for selected segment of visitors based on research of motivation, expectation and image of chosen cultural facilities and to purpose possibilities of communication and cooperation of cultural facilities and tourism industry in Písek region.
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Návrh marketingové strategie pro cestovní kancelář / Proposal of Marketing Strategy for Travel AgencyLašáková, Petra January 2009 (has links)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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