Graduation theses solves economical development chosen woodworking firm. Period of this analyse is five years. It is about change of production strategy and effect on this resolutions on profit figure and incomes. There is short description of firm and economical situation in this period. Purpose this work is give trends, use known methods and implements financial analyse by the help of obtained informations from chosen firm and present this to practices with nominated trends to innovation situation.

A diploma work was draw up on the theme The Assumptions of Commercial Services Development in A Chosen Area {--} Microregion Dačice. Goal of the diploma work has been to describe choice bunch of municipalities with a view to given to region commercial services microregion Dačice, to carry out situation analysis and further delimitate assumptions to given to areas of commercial services development. Work is implicated in solution to research program ZF JU MSM 600766 5806. Partial goal has been to acknowledge or to uproot 5 hypotheses. According to economic values Dačicko belongs to the economic weak regions. Mikroregion has bigger chance obtain grant from EU for the development of microregion than individual municipalities. Tool for the development of regions can be cooperation of companies. According to checklists research in microregion majority of entrepreneurs isn't engaged to any form of organized cooperation. To travel movement there has been considerable potential that the till now wasn't quite used. Nature, sights and high - quality environment arrange fit conditions for expansion of service, of travel movement and in a sport (biking` travel). For the present travel movement is only a seasonal business. Problems, with which businessmen are fighting, are finance and small municipalities in microregion haven`t almost reason follow evolution travel movement. Because is in microregion high rate of unemployment and is here reach substandard wages, they may local inhabitants come off only stint quantity of products. For this reason is crash fixate first on decrease unemployment and increasing of wages and as far as then orient on commercial services development for inhabitants microregion.

My work judges the business plan of private créche for children to free years old. The first part of my work mens revers with business plan, with its requirements, with its containt and with requirements for establishment of company in this sector. Practical part concretes business plan and judges its chance for a success.

Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.

The theoretical part of the thesis was divided into five chapters in which the theory of turism and marketing were explored and described. The tourist trade was defined with the help of the specific literature, also destinations, particular types of turism and, of yourse, cultural tourism. The practical part of the thesis deals with the area of Jindřichův Hradec. The synthesis of information gained from the situational analysis and questionnaire research served as a base for creating the SWOT analysis of tourism in the JH area. There is nothing like a ?service package? for cooperation and communication of cultural and tourism facilities in the area. Therefore the author suggested such a product package which should be used as a means for tourists to visit all technical museums in the area and which should be also helpful for the people to stay longer in the destination.

The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.

Die Serikultur, Produktion und Verarbeitung von Seide durch Ernährung der Seidenraupen mit Maulbeerblättern, hat ihren Ursprung in China. Von dort aus breitete sie sich jedoch in vielen anderen Ländern aus. Die Arbeit konzentriert sich auf einen Fall Indonesiens, analysiert die Prinzipien des Projektzyklus'' des BSA-Projekts in Zentral-Java, um durch Verknüpfung von induktiver und deduktiver wissenschaftlicher Vorgehensweise zu ermitteln, wie ein Projekt praktisch hinsichtlich grundlegender Methoden und ihrer Generalisierbarkeit analysiert werden kann. Ziele der Arbeit sind zunächst die Darlegung der Implementierung der Entwicklungsziele in einem konkreten Fall. Weiteres Ziel ist die Veranschaulichung der Ergebnisse einer Investitionsanalyse, um auf der Basis aller durchgeführten Analysen die Rolle der Serikultur als Annäherung zum Ziel der potentiellen Cash-Gewinnung und Armutsreduzierung in Zentral-Java zu beurteilen. Es wurde eine Investitionsanalyse und Sensitivitätsanalyse nach drei unterschiedlich Betriebsgrößen erstellt. Um einen Strategieplan zu entwickeln, wurde eine Regressionsanalyse anhand einer Evaluierung der Maulbeersorten Morus alba L. (Ma), Morus cathayana (Mc) and Morus multicaulis (Mm) und der optimalen Frequenz der Fütterung der Seidenraupen unternommen. Die institutionelle Organisationsleistung wurde anhand einer SWOT-Analyse (Strengths; Weaknesses; Opportunities; Threats) ausgewertet. Die sich daraus ergebenden Schlussfolgerungen wurden im Hinblick auf die zukunftsfähigen Unternehmungen im Projekt BSA dargestellt. / Sericulture, the production and processing of natural silk from silkworms feeding on mulberry leaves has its origin in China, but has spread to many other countries. This study focuses on Indonesia, analyses the principles of the project cycle of sericulture project in Central Java to show in a combination of inductive and deductive scientific procedure how a very practical project can be analysed for its basic methods and generalisability. The objectives of the study are to follow through the implementation of development goals for a concrete example; to demonstrate the consequences of an investment analysis, to discuss on the basis of all the analyses carried out the potential role of sericulture as an approach to cash generation and poverty alleviation in Central Java. Investment analysis and sensitivity analysis for different farm size categories were carried out. In order to develop strategic plan, a regression analysis was undertaken to evaluate the mulberry varieties Morus. alba L (Ma), Morus cathayana (Mc) and Morus multicaulis (Mm) and the best frequency of feeding on silk production. The institutional performance was subjected to a Strength Weakness Opportunity Threat (SWOT)-Analysis. Emerging conclusions are presented with a view to their future application to the project at Banyumas Sutera Alam.

The main topic of this thesis is marketing communications of Gymnasium Olympic hopes in České Budějovice. The first part deals with the theory, which is focused on school communication mix, the school's image and marketing strategy. Then this thesis present actual marketing activities of school, describes the SWOT analysis and shows realisation of questionnaire survey and its post evaluation. Heart of the thesis is proposal of specific marketing strategy for GON, which is based on the results of the analyzes.

A diploma work was draw up on the theme The Assumptions of tourism development in microregion Poděbradské Polabí. The aim of this diploma thesis was to carry out the situation analyse of microregion Poděbradské Polabí, to carry out the SWOT analyse and to define the strategic goals of tourism development in choosen region. Microregion is famous because of its center ? spa town called Poděbrady. Advantages of this destination are profitable position, favourable climate and terrain, spa, history and varied offer of sports and social happening. Strategic goals were defined for spa and tourism, organization, publicity, tourism infrastructure and environment.

The aim of this thesis is to analyse commercial servises in the area Zlatý vrch and suggest the possible solutions of their develepment. The literary part, in which the basic terms of the topic are characterized, was written first. These terms are then used in the practical part. Subsequently, the situation analysis, where the whole territory is mapped, was worked out. Futhermore, the survey of the businesmen and also interwiews with the mayors of each municipality were carried out. SWOT analysis of strengths, weaknesses, opportunities and threats was prepared on the basis of these analyses. At the end, I proposed my own suggestions for the expansion of commercial services, which arise from the three main priorities: turism, business and environment.