The thesis contains identification of SWOTs and the Strategy Map of AIMTEC company, that focus on implementation of the largest and most popular software products available on the global information technology market. The aim of the thesis is to propose the Balanced Scorecard for the company and its implementation.

The goal of the master thesis is to execute a strategic analysis of Výzva 21 dní, s.r.o., considering the need of restructuring steps and proposal of corporate strategy for the company. The task of the theoretical part is to explain the basic terms of the strategic management in small and medium-sized enterprises. The practical part is devoted to a strategic analysis of the company Výzva 21 dní, s.r.o. The key methodologies used are Porter's five competitive forces analysis and PESTE analysis to chart the external business environment and resource analysis together with 7S method to evaluate internal business environment. The summary of the SWOT analysis conduct to identification of the problematic areas in the company and it will be the foundation for the final part of the thesis, which will consist of the company's mission, specific corporate strategy and recommendations for implementation of the selected company Výzva 21 dní, s.r.o.

Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs. The paper describes in detail the various marketing tools that the company uses. The thesis is divided into a theoretical and a practical part. In the conclusion are recommendations set out on possible improvements of marketing communication based on the information.

This master's thesis deals with application of the Balanced Scorecard method to Němcova selská mlékárna Radonice, spol. s.r.o. The goal is to analyse the strategic position of the company and propose a new company strategy. Further, the strategic goals defined by the strategy are converted to a strategic map to clearly show causality relationships between the goals of the four perspectives of the Balanced Scoreboard method. The strategic goals are assigned measures and target values and initiatives to achieve the goals. The strategic analysis has been created using Porter's five forces analysis, PEST analysis, financial analysis, benchmarking, and SWOT analysis. The thesis summarize results of the proposed strategy and impact on the analysed company.

The aim of this thesis is to provide a SWOT analysis of the Via Foundation through which is detected potential opportunities and threats for the organization and its current strengths and weaknesses. The theoretical part explains the basic concepts, theoretical knowledge and the process itself concerning the creation of a SWOT analysis. The described methods are then used in the practical part on the example of the Via Foundation. To identify potential opportunities and threats from the external environment is used PEST analysis supported by time series analysis. For discovering potential of the organization in terms of strengths and weaknesses is used the evaluation of selected parameters of the organization as compared to the analogous organizations. In conclusion, the thesis summarizes important information obtained by this analysis and there are proposed recommendations for the organization.

This Master´s thesis deals with the strategy formulation of the company Třinecké železárny aimed at the US market. Třinecké železárny is currently the biggest Czech manufacturer of steel and related products. Nearly 70 % of its production is exported and the USA is one of the export priorities. The theoretical part of this thesis explains what strategic management is and discusses the forms of market entry strategies. The practical part is mainly focused on internal and external analysis of the company, resulting in SWOT analysis. SWOT analysis plays a very important role in achieving the thesis goal which is to formulate strategic recommendations. These recommendations aim at improving the position of Třinecké železárny on the US steel market. The final part could benefit Czech industrial companies interested in entering the US market as there are some principal advices based on the experience of Třinecké železárny.

The thesis deals with an evaluation of supply chain management and other processes involved in customer requirements management of a selected company. The aim of the thesis is to describe and evaluate processes of all the company´s sections involved. The first part presents basic terminology, followed by theoretical part dealing with presentation of the company. Individual sections are described and set processes are evaluated. In case of deficiencies, corrective measures are proposed. The last chapter includes a SWOT analysis.

The thesis discusses the problems of reconciling work and family life, focusing on the provision of services in a children's group under Act no. 247/2014 Coll. The theoretical part defines basic concepts relevant to work-life balance and briefly summarizes the options of preschool children care in the Czech Republic. The first part also elaborates the legal formalities of so called children's group. The practical part aims to assess the current situation of a specific children's group, reveals its strengths and weaknesses, opportunities and threats and on their basis formulates recommendations for its future successful operation. When processing this paper, literature review, description, questionnaire, depth interview and a final analysis and synthesis of knowledge utilized for formulating future proposals are used.

Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.

Thesis on "business plan" is focused on processing of current business plan of company DI-ELCOM Ltd.. Thesis offers a comprehensive evaluation of its activities. The main result of this work is set the strategy, that would drive the company to eliminate the negative factors, which could be internal or external origin. It is also evaluated existing key contract for the company.