Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.

Target of this work was to do the strategic analysis of the company ROSS Holding a.s. with application of analysis and methods, that should show strong and weak points of this firm and identify her opportunities and threats. Their specifying was the base for the formulation of a strategy, proposals and recommendations for her next development. After executed analysis came out the company has a lot of strengths, on which it can lean in future -- for example her staff -- and has many opportunities for use, too. The end of work was dedicated to proposals for her next development of human resources and to improve of financial situation of firm.

The topic of this diploma work is based on a specific assignment and needs of the company owner. The goal of the work is to conduct a strategic analysis of the company Rybářství Nové Hrady s. r. o. using external and internal analysis. Primary focus is concentrated on a comparative analysis, financial indicators of the company Rybářství Nové Hrady s. r. o. are compared with the indicators of a sister company Rybářství Kardašova Řečice s. r. o. The main emphasis is put on the information value of the ratio indicators and explanation of the reasons for reaching such values. Based on the acquired information, the economic situation of these companies is compared.

Strategic analysis of Enterprise, external and internal analysis, its applicaton in practice, proposition possibilities how to improve a position of the company on the market.

The goal of the graduation thesis is an attempt to extend to all the persons interested in entrepreneurship in Mexico current information concerning this issue. Preamble of the work constitutes a brief characteristics of the country including a short historical review. A fundamental chapter of the thesis is dedicated to the business ambient follows. Its specificity have been analysed on the basis of two different methods - PEST method and SWOT method. Further, there are surveyed promising sectors of the Mexican economy in light of investment and foreign trade and all that with respect to the opportunities for the Czech business corporations. A separate chapter is dedicated to the process of entrepreneur's penetration the Mexican market and its terms. The graduation thesis is also focused on characteristics of particular institutions engaged in the field of foreign trade and investment which can give an advisory opinion or help to the clients. A part of the work is also a list of contact addresses of the entities mentioned in the thesis. Closing chapter presents concrete subvention examples of the Czech corporations export activities.

SIDAT spol. s r.o. is a very prosperous company in the field of automation and industrial informatics. Like any business, even SIDAT needs to use for its further growth communication tools that would help to extend company activities and become a leader in its field. My diploma thesis objectives were to propose such a strategy based on the analysis that would help the company to get into greater awareness, to ensure company success in the field of automation and industrial informatics and become a leader not only in Czech, but also on the European market. To achieve the objectives I have made a thorough analysis of existing marketing activities. I have evaluated opportunities, threats, strengths and weaknesses of the comapny using SWOT analysis. Based on the results I have selected the appropriate marketing activities considering company size and activities in the field of automation and informatics as a part of B2B segment. In conclusion I have set activities schedule and proposed budget.

The Strategic Analysis prepared for Raselina a.s. is a graduation thesis, which concentrates on theory, methodology and work experience applied to the strategy and operating management of the company. The theoretical part focuses on general methods and characteristics of strategic analysis. The work experience part summarizes the theoretical and methodological analyses and applies them to analyze the actual internal and external strategy of the company. Based on the results the SWOT analysis is provided. The conclusion is the recap of the results of all analyses and suggestion for the most effective strategy for the company.

This graduation thesis deals with the RILD Ltd. analysis. The business activity of the company is the production and distribution of domestic glass. The objective of this graduation thesis is to gain information about the manufacture of glass, to analyze the company activities, to find out the company strengths and weaknesses, to analyze the inner and outer company environment and to compose the list of recommendations for the company top management. Information was drawn from the company internal sources (the final accounts, the financial balance-sheets, price lists etc.), basic literature and the Internet. Obtained information help the company to decisively influence the company activities due to the planned expansion to Hungary and adopt new measures.

In this thesis is designed Development Programme of Trebic. The work analyzes the state and development of the city, on the basis of SWOT analysis were identified weaknesses particularly in the area of high unemployment, business support, low promotion of the city and energy city policy. Especially for those areas suggestions of improvements/development, for example through mobile applications for the greater appeal of the city or using the energy manager to monitor the energy performance of buildings.

The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in printing, bookmaking and cardboard production. Outputs from the analyzes are then entered into the SWOT analysis. Based on the evaluation of the SWOT analysis, appropriate strategies are formulated and recommended.