Thesis is submitted in partial fulfilment for the degree of Master of Architecture (Professional) to the Faculty of Engineering and the Built Environment, School of Architecture and Planning at the University of the Witwatersrand, Johannesburg, 2017 / Our CBDs are developing continuously and urban sprawl is growing at a rapid rate. Without sufficient upgrades to infrastructure and public transport networks, how long will it take before the struggle of everyday commuting becomes near impossible and transport costs become too high for most South Africans? Simply moving back to the Cities and CBDs is not an option for the majority of our population because as these areas become denser, the price of property and rentals increase. We need a solution for our current situation, to regain the control of the road networks in and around these areas. The aim of this thesis is to propose an alternative, hybridised transport system. To reduce the reliance on privately owned, single passenger motor vehicles by encouraging the use of public, semiprivate and non-motorised forms of transport in order to alleviate traffic congestion from major CBDs, aid in social cohesion and promote a healthier lifestyle by making use of bicycles. The Sandton CBD will be the area of focus affected by the study with the site located on the fringe, at the intersection of William Nicol Drive and Republic Road. The proposal introduces a system which would couple onto existing urban design framework proposals as well as transport networks such as, the Rea Vaya (BRT), Gautrain (Train and Bus networks) and the privately owned mini-bus taxi and bus industry. Adjacent to the site is the Braamfontein Spruit cycle path which will aid in the process of gathering and promoting an interest in cycling as a means of everyday transport. The building put forward in this thesis will act as a knuckle and point of convergence where people will be able to utilise different means of transport. It will also serve as a new social and active lifestyle hub comprising of a gym (connected to a research centre), social and recreational spaces, retail facilities, transport information offices, mass parking and accommodation. / GR2017

M.Sc. (Geography) / Landsat TM and SPOTMSS data were analysed and classified using two different procedures and the resulting maps were evaluated with respect to land use in the Sandton urban-rural fringe. The Landsat TM data consisted of 6 spectral bands (0,45-0,52, 0,52-0,60, 0,63-0,69, 0,760,90, 1,55-1,75, 2,08-2,35 IJm). The SPOT MSS data (one image taken in summer and one in winter) consisted of 3 spectral bands (0,50-0,59, 0,61-0,68, 0,79-0,89 IJm). The data from the two systems were stretched statistically so that all bands showed similar spread on both sides of the median. A ground truth map was obtained from the Sandton Town Council against which the final land use maps derived from Landsat and SPOT were compared for accuracy. The satellite data were analysed in two steps to compile the land use maps: The first step was a cluster analysis based on ISODATA of Ball and Hall (Ball, m..al, 1965). The result were 3 maps with 34, 30 and 35 spectral classes for Landsat TM and the SPOT seasonal images. The next step was a combination of cluster analysis and nearest-neighbour analysis. Examples of the land uses required for the final maps were chosen and for each a histogram of spectral classes was compiled. A nearest-neighbour analysis was done to determine how many pixels of the same class lie next to each other. All the pixels in the spectrally classified image were viewed in conjunction with the surrounding pixels; a histogram and nearest-neighbour analysis was done for each. The results were then compared to that of the land use examples and each pixel was allocated to the land use class which it most resembled. The evaluation involved a computerised comparison of the land use maps with the ground truth map obtained from the Sandton Town Council. The final results were three different land use maps, each created with one image (Landsat TM, SPOTsummer, or winter images). The land use classes identified on each map were: agricultural holdings; high density residential areas; low density residential areas; townhouses (only from the SPOTimages); a combination of commercial and industrial areas; parks; unused land; recreational areas. Comparative use of the two satellite based data acquisition systems leads the author to conclude that: Landsat TM was best for mapping agricultural holdings and high density residential areas; the SPOT summer image was best for mapping townhouses, parks, unused land and recreational areas, the SPOT winter image was best for mapping low density residential areas and commercial/industrial areas. Both systems may be regarded as data sources for urban research, for the mapping of land use in urban-rural fringes. The result of this study is the provision of an easily updated land use map of the Sandton urban-rural fringe to aid effective planning and control where future development will take place.

This document is submitted in partial fulfilment for the degree Master of Urban Design at the University of the Witwatersrand, 2016 / The planned non-motorized transport (NMT) route in Sandton is part of the Corridors of Freedom project which seeks to change spatial patterns in Johannesburg. This research seeks to understand this route and how an alternative route would respond to the context and present an opportunity to create spatially equitable spaces between Alexandra and Sandton on the NMT priority space. This will be done using the mechanism of urban design tools. Urban design tools themselves face various challenges as the underlying institutional context is often not conducive to creating some of the urban design objectives of spatial equity and the prioritization of NMT. This research, through a design strategy, proposes an alternative mechanism of coding. / MT2017

A Research Report submitted in fulfilment of the requirements for the degree in Master of Science in Town and Regional Planning, University of the Witwatersrand, 2016 / Public open spaces such as parks provide vibrancy to the ordinary city by means of providing spaces for the community for recreational, health and leisure activities. A sustainable public open space provides an opportunity for a city to become more sustainable where a public open space is more than a space for the community. This research aims at developing a set of principles that may be adopted by the Johannesburg Metropolitan Open Space System (JMOSS) in order to create sustainable public open spaces. The objectives of the research report include unpacking various debates regarding the use, users and definition of public open spaces, identifying what the existing principles are for open spaces as used by JMOSS, identifying where the parks and vacant parcels of land are in the Sandton and surrounding area, identifying what makes a public open space coherent, contextual and co-existent, identifying the shortfalls of the public open spaces in Sandton in terms of their coherency, co-existence, contextuality and sustainability, and identifying local and international precedents of Sustainable Public Open Spaces. The nature of this research report will include qualitative research where in depth interviews, photographs, mapping and case studies will be used in order to develop the principles for sustainable public open spaces. Two main concepts will be drawn on to develop the principles for sustainable public open spaces. Firstly, the concept of sustainable public open spaces by Reiter (2004) whereby the three principles of coherence, co-existence and contextuality are used. Secondly, the concept of sustainability as discussed by Gedikli (n.d.) where sustainable urban development incorporates social justice, sustainable economies, and environmental sustainability. Therefore, the concept of sustainability is the focus of how public open spaces can become more resilient, adaptable, efficient and effective spaces within the city for the public to use, by developing a set of principles for sustainable public open spaces. This research report culminates in the development of a set of principles for sustainable public open spaces, entitled “The Three Cs for Sustainable Public Open Spaces”. These principles can be applied on a generic scale but require guidelines in the context in which they are applied. Therefore, these principles are derived alongside guidelines for the context of the public open spaces within and around the Sandton CBD. / MT2017

Thesis is submitted in partial fulfilment for the degree of Master of Architecture (Professional) to the Faculty of Engineering and the Built Environment, School of Architecture and Planning at the University of the Witwatersrand, Johannesburg, 2017 / ABSTRACT The aim of this dissertation is to explore alternative ways of looking at architecture through the use of theory, the type of theory, alternative building programme development, representing architecture and how architecture is implemented. By doing so, an intervention is designed to expose various social truths, stimulating self reflection and adding value to the Alexandra-Sandton corridor context. This research project utilises the spirit of carnivals as subversive and radical events to change a community’s behaviour. This dissertation explores Bakhtin’s theory of the “carnivalesque”. This theory was used as the theoretical framework based on four characteristics. Throughout the research process these are used to analyse site context and create an intervention. The four carnivalesque characteristics are: - Usurping of hierarchies; - Pushing taboos; - Unusual connections; - Eccentric behaviour. The social inequalities along the Alexandra-Sandton corridor are broken down into every day activities and juxtaposed to amplify and expose hidden rules that we have come to accept in Johannesburg. The intervention acts as a commentary on the future connection of the two contrasting communities for spectacle and self reflection, transcending the everyday experience into a surreal playground through virtual reality and other means. Architecturally, Social Fiction has three main design strands 1. Theoretical exploration; 2. Architecture as emotional stimulus; 3. Virtual reality as fictional representation. Social Fiction is a project that bridges architecture, politics, socioeconomics and philosophy, using the medium of virtual reality and comic book fantasy as an open and accessible way, challenging the traditional plan, section elevation as a means of communication. / GR2017

The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer buying behaviour and examine the main influences regarding what, where, when and how consumers buy, as this knowledge will allow marketers to predict how consumers make their purchase decisions and how they will respond to various marketing strategies. A better understanding of the buying behaviour of consumers in a prospective market segment will help marketers to devise more effective marketing strategies for targeting consumers in the particular market segment they wish to pursue, and therefore, market segmentation is an extremely useful marketing tool. The Black Diamond consumer segment in South Africa has been receiving heightened attention from marketers recently due to the increasing purchasing power of this segment, and therefore it is necessary for marketers to gain a more profound understanding of these consumers so that they will be able to address Black Diamonds' specific needs, wants and preferences. This will assist marketers to devise marketing strategies that target the Black Diamond segment more effectively. The primary objective of this study was to determine consumer ethnocentrism and lifestyle among Black Diamonds in Sandton. This objective was addressed by using an adapted version of the Consumer Ethnocentrism Scale (CETSCALE) to measure the level of consumer ethnocentrism among Black Diamonds and by determining the lifestyle of this group by using the activities, interests and opinions (AIO) approach to measure the levels of six lifestyle dimensions, namely fashion consciousness, self–consciousness, health consciousness, homemaking, community orientation, and cost–consciousness. Based on literature consulted, an interviewer–administered questionnaire was developed and distributed to Black Diamond consumers by five fieldworkers in the Sandton area, in the city of Johannesburg, in the Gauteng province. Convenience and judgement sampling (non–probability sampling methods) were used and a total of 200 respondents participated in this study. The validity and reliability of the adapted version of the CETSCALE used in the questionnaire to measure the level of consumer ethnocentrism of respondents, as well as the six batteries of statements used to measure the levels of the respective lifestyle dimensions, were determined by means of factor analysis. The results indicated that consumer ethnocentrism is moderately high among respondents. Furthermore, moderately high levels of fashion consciousness, self–consciousness, health consciousness and cost–consciousness were found among respondents. Low levels of interest were established in homemaking activities and community orientation. It was found that various underlying relationships exist between consumer ethnocentrism and lifestyle dimensions of respondents, specifically between the lifestyle dimensions of health consciousness, homemaking and community orientation. It was further found that significant differences exist between the perceptions of respondents toward consumer ethnocentrism and the lifestyle dimensions in terms of their diverse age categories. It is recommended that marketers should stress product attributes, benefits, and superior aspects of the product by underplaying the product's country of origin, in light of the high level of consumer ethnocentrism prevalent among Black Diamonds. Furthermore, it is recommended that marketers and organisations should adapt and modify their current marketing strategies in order to appeal to the various lifestyle dimensions of Black Diamonds, specifically focussing on the higher levels of fashion consciousness, self–consciousness, health consciousness and cost–consciousness among Black Diamonds, whilst underplaying homemaking and community orientation. By considering consumer ethnocentrism and lifestyle, and realising that these factors affect the buying behaviour of Black Diamonds, marketers will be able to develop effective marketing strategies that will allow them to target the Black Diamond consumer segment more effectively and efficiently. Recommendations for future research include examining consumer ethnocentrism and lifestyle among Black Diamonds in a wider geographic area, drawing a larger sample size from the target population, and being more selective with regard to the respondents included in the study, in order to ensure that the most appropriate respondents do indeed form part of population under scrutiny. Furthermore, in order to improve the validity of the study, future research could be conducted by incorporating more qualitative forms of research such as focus groups and interviews. In addition to the six lifestyle dimensions that were measured in this study, a wider range of lifestyle dimensions can be measured in future research. / Thesis (M.Com. (Marketing Management))--North-West University, Potchefstroom Campus, 2012.

The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer buying behaviour and examine the main influences regarding what, where, when and how consumers buy, as this knowledge will allow marketers to predict how consumers make their purchase decisions and how they will respond to various marketing strategies. A better understanding of the buying behaviour of consumers in a prospective market segment will help marketers to devise more effective marketing strategies for targeting consumers in the particular market segment they wish to pursue, and therefore, market segmentation is an extremely useful marketing tool. The Black Diamond consumer segment in South Africa has been receiving heightened attention from marketers recently due to the increasing purchasing power of this segment, and therefore it is necessary for marketers to gain a more profound understanding of these consumers so that they will be able to address Black Diamonds' specific needs, wants and preferences. This will assist marketers to devise marketing strategies that target the Black Diamond segment more effectively. The primary objective of this study was to determine consumer ethnocentrism and lifestyle among Black Diamonds in Sandton. This objective was addressed by using an adapted version of the Consumer Ethnocentrism Scale (CETSCALE) to measure the level of consumer ethnocentrism among Black Diamonds and by determining the lifestyle of this group by using the activities, interests and opinions (AIO) approach to measure the levels of six lifestyle dimensions, namely fashion consciousness, self–consciousness, health consciousness, homemaking, community orientation, and cost–consciousness. Based on literature consulted, an interviewer–administered questionnaire was developed and distributed to Black Diamond consumers by five fieldworkers in the Sandton area, in the city of Johannesburg, in the Gauteng province. Convenience and judgement sampling (non–probability sampling methods) were used and a total of 200 respondents participated in this study. The validity and reliability of the adapted version of the CETSCALE used in the questionnaire to measure the level of consumer ethnocentrism of respondents, as well as the six batteries of statements used to measure the levels of the respective lifestyle dimensions, were determined by means of factor analysis. The results indicated that consumer ethnocentrism is moderately high among respondents. Furthermore, moderately high levels of fashion consciousness, self–consciousness, health consciousness and cost–consciousness were found among respondents. Low levels of interest were established in homemaking activities and community orientation. It was found that various underlying relationships exist between consumer ethnocentrism and lifestyle dimensions of respondents, specifically between the lifestyle dimensions of health consciousness, homemaking and community orientation. It was further found that significant differences exist between the perceptions of respondents toward consumer ethnocentrism and the lifestyle dimensions in terms of their diverse age categories. It is recommended that marketers should stress product attributes, benefits, and superior aspects of the product by underplaying the product's country of origin, in light of the high level of consumer ethnocentrism prevalent among Black Diamonds. Furthermore, it is recommended that marketers and organisations should adapt and modify their current marketing strategies in order to appeal to the various lifestyle dimensions of Black Diamonds, specifically focussing on the higher levels of fashion consciousness, self–consciousness, health consciousness and cost–consciousness among Black Diamonds, whilst underplaying homemaking and community orientation. By considering consumer ethnocentrism and lifestyle, and realising that these factors affect the buying behaviour of Black Diamonds, marketers will be able to develop effective marketing strategies that will allow them to target the Black Diamond consumer segment more effectively and efficiently. Recommendations for future research include examining consumer ethnocentrism and lifestyle among Black Diamonds in a wider geographic area, drawing a larger sample size from the target population, and being more selective with regard to the respondents included in the study, in order to ensure that the most appropriate respondents do indeed form part of population under scrutiny. Furthermore, in order to improve the validity of the study, future research could be conducted by incorporating more qualitative forms of research such as focus groups and interviews. In addition to the six lifestyle dimensions that were measured in this study, a wider range of lifestyle dimensions can be measured in future research. / Thesis (M.Com. (Marketing Management))--North-West University, Potchefstroom Campus, 2012.

M.Sc. / This study compares the electricity consumption of two buildings, of similar architectural design, in Simba Office Park, Sandton, in Johannesburg. One of the buildings (Block AB) has not been retrofitted for energy efficiency, whilst the other building (Block C) is a retrofitted building. The hypothesis postulates that the retrofitted building would use less energy than the non-retrofitted one. The research methodology employed has been used internationally, as in the case reported by Levine et al. (1996), who did a study in the United States of America on retrofitting for achieving energy efficiency. Dong et al. (2005) investigated the energy savings due to the retrofitting of old Singaporean commercial office buildings. In this case, six buildings were compared before and after retrofitting, using utility bill and weather data. There have also been similar studies in China (Xu et al, 2006) and Budapest (Urge-Vorsatz & Novikova, 2008). The Budapest study also unpacked the cost of retrofitting. Using methods advocated by Probst (2004), Yalcintas (2008) and Yalcintas & Kaya (2009) for collecting data on floor space, building parameters and design, this study also collected electricity consumption data based on meter readings for the same blocks over the period March 2009 to April 2010. The retrofitting measures were documented and the associated costs noted. Interviews were conducted with key personnel such as the Central Energy Fund (CEF) House executives, the site electrical engineer, the developer, and Simba Office Park managers. Block AB had the least number of energy-efficient installations. Block C was found to be fully retrofitted, at a cost of more than R4 million. However, the energy management system, required to manage and monitor energy use, was only fully installed by November 2009. The results of this study are significant. It was found that energy consumption for Block C far exceeded that for Block AB. Thus, in this case, retrofitting did not reduce electricity consumption. The results demonstrate that in order to fully understand energy use, data collection and analysis must be ongoing. This verifies the findings of Ali (2008), Armstrong (2009) and Yalcintas & Kaya (2009) who found that we need to shift from managing buildings to managing energy use and assess and verify any recorded savings to ensure energy conservation. Computer-based building management systems play a major role in such management. Such a system was only partially in use in Block C for the duration of the study period. Thus, another finding was that the energy management system needs to be fully operational in real time, or else energy efficiencies cannot be achieved and data sets will be incomplete. This conclusion reflects the findings of Hirst (1980).

The key challenge to socio-economic transformation in South Africa is closing the gap between the poor and the rich. What is distinctive about South Africa is the uneasy coexistence of poverty and opulence. This study seeks to explore the structural, historical roots of poverty among the blacks in South Africa by deploying Fanonian Critical Decolonial theory. This is the ideal theoretical approach to unmask the structural causes of poverty and inequality in South Africa. Colonial ambitions and the global political engineering of the world by America and Europe spans more than four hundred years, and is still very much alive today in subtle forms. This study asserts that this imperial history is the cause of poverty, lack of agency, and the hellish conditions under which many black people live. The rise of industrial capitalism and attendant urbanisation is at the core of this impoverishment of the black man. It is also shown that, once impoverished, the black man’s poverty gathers its own momentum, leading to more poverty that is then handed down to succeeding generations. Contrary to Eurocentric theorising, the study shows that blacks are not ‘problem’ people but people with problems, who, instead of being condemned, should be regarded with sympathy. This research thesis focuses on Alexandra Township and Sandton as symbols of poverty and privilege, respectively. The former represents Fanon’s zone of non-being where life is lived in conditions of want and poverty, whilst the latter represents the zone of being characterised by good living and prosperity. The thesis will demonstrate the fact that these anomalous socio-economic disparities are not natural but man-made, and therefore require the action of human beings to correct them. / Development Studies / M.A. (Development Studies)

The key challenge to socio-economic transformation in South Africa is closing the gap between the poor and the rich. What is distinctive about South Africa is the uneasy coexistence of poverty and opulence. This study seeks to explore the structural, historical roots of poverty among the blacks in South Africa by deploying Fanonian Critical Decolonial theory. This is the ideal theoretical approach to unmask the structural causes of poverty and inequality in South Africa. Colonial ambitions and the global political engineering of the world by America and Europe spans more than four hundred years, and is still very much alive today in subtle forms. This study asserts that this imperial history is the cause of poverty, lack of agency, and the hellish conditions under which many black people live. The rise of industrial capitalism and attendant urbanisation is at the core of this impoverishment of the black man. It is also shown that, once impoverished, the black man’s poverty gathers its own momentum, leading to more poverty that is then handed down to succeeding generations. Contrary to Eurocentric theorising, the study shows that blacks are not ‘problem’ people but people with problems, who, instead of being condemned, should be regarded with sympathy. This research thesis focuses on Alexandra Township and Sandton as symbols of poverty and privilege, respectively. The former represents Fanon’s zone of non-being where life is lived in conditions of want and poverty, whilst the latter represents the zone of being characterised by good living and prosperity. The thesis will demonstrate the fact that these anomalous socio-economic disparities are not natural but man-made, and therefore require the action of human beings to correct them. / Development Studies / M. A. (Development Studies)