Contains published articles. / Bibliography: pages 192-208.

Sardines and anchovies are small pelagic fishes that support important commercial fisheries around the world. This project reviews the inverse cyclic behavior in the abundance of these two stocks, which is a striking feature in many regions. In addition, the project used qualitative loop analysis techniques to analyze the feasible sardine-anchovy model configurations that result in the inverse relationship between sardines and anchovies. A simple community model was examined that considers fishing, sardine and anchovy biomass, and food resources for the sardines and anchovies. First, the stability of these model configurations was investigated to determine the conditions that should be met to stabilize the unstable configurations. Second, the behavior of the feasible sardine-anchovy model configurations was examined when fishing was removed from the models. Finally, model configurations were identified that best represent the sardine-anchovy system in terms of predicting qualitative changes in the system variables. These best models define the crucial interactions between sardines and anchovies that require further studies. Based on the results of the literature review and the loop analysis a set of questions was developed and used in interviews with fishers in Oman to investigate whether the sardines and anchovies in Oman are inversely related. Based on the survey results and lessons learned from the literature review and loop analysis, recommendations were developed for further research and management of the fisheries in Oman for sardines and anchovies. In systems where the sardines and anchovies vary inversely in abundance refuge areas for the sardines and anchovies are very important for maintaining the two fish stocks and their cyclic behavior. The results from the loop analysis suggested that interactions between sardines and anchovies (e.g., competition and amensalism) are not important provided the two fish populations can regulate themselves by means of their refuge areas. The expansion and contraction of sardines and anchovies is a function of environment suitability and long-term shifts in the environmental regime. The study found no evidence that sardines and anchovies in Oman are inversely related. / Graduation date: 2003

Submitted in fulfilment of the requirement for the Degree of Masters in Technology: Marketing, Durban University of Technology, 2007. / The sardine run event has been hailed as a big tourism event, yet little is known about how the sardine run affects the economy as a tourism event. Although there are numerous articles to be found on the role of tourism events in economic upliftment, very little research has been done in South Africa on this particular event, especially relating to the indigenous community involvement and the financial gain achieved from the sardine run. The study was conducted in KwaZulu-Natal (South Africa) in the Ugu districts of Hibberdene and Margate, using qualitative and quantitative research methods. The sample for the study consisted of three hundred and twenty nine respondents above the age of 16. The respondents were selected using convenience sampling and had to complete a questionnaire with the assistance of an interviewer. The objective of the research was to determine the extent to which the indigenous community's services are being marketed during the sardine run events, and how the run contributes to the economic well-being of the inhabitants of the area. The results of the research revealed that a large percentage of the respondents knew about the sardine run, with males generally having a higher awareness level than females. This finding is important because females often play a major role as breadwinners in their families. The fact that females take a less active role in the sardine run indicates an opportunity that can be exploited by those involved in the sardine run, and by local governmental and non-governmental organisations whose task it is to improve the social and economic well being of the community. The main issue was that of participation, which is low. A low participation rate has implications for skills development and reflects an opportunity for central and local government, training and educational institutions, organisations involved in the sardine run and local businesses to provide training for unemployed or under-employed youth. / M

Dissertation submitted in compliance with the requirements for the Masters Degree in Technology in the Department of Marketing, Durban University of Technology, 2009. / The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact of the sardine run event and the marketing strategy in the South Coast Region of KwaZulu -Natal. A survey of the tourists at the sardine run event was conducted. There is no reason to divide customers and prospects into separate groups if they are going to be treated the same. This research examines the nature of what might be the overall personality type of the tourist and how this overall picture can be used to identify individual characteristics much more coherently and use the information to develop the marketing strategy. In line with the overview of major attempts to measure the effectiveness of a marketing strategy, this dissertation suggests that segmentation is imperative for strategy development. One key goal of each information strategy lies in an optimal matching between segmentation and marketing strategy. The findings of the study revealed that the economic impact of an event normally focuses on changes in sales, income and employment in a region as a result of tourism activity. Secondly, this research proposes that income influences tourists’ spending patterns. Since almost no research has been conducted on the analyses of the socio-economic impact and the marketing strategy of the sardine run, this research should contribute to knowledge about the target market and the socio- economic impact of the event.

Dissertation submitted in compliance with the requirements for the Masters Degree in Technology in the Department of Marketing, Durban University of Technology, 2009. / The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact of the sardine run event and the marketing strategy in the South Coast Region of KwaZulu -Natal. A survey of the tourists at the sardine run event was conducted. There is no reason to divide customers and prospects into separate groups if they are going to be treated the same. This research examines the nature of what might be the overall personality type of the tourist and how this overall picture can be used to identify individual characteristics much more coherently and use the information to develop the marketing strategy. In line with the overview of major attempts to measure the effectiveness of a marketing strategy, this dissertation suggests that segmentation is imperative for strategy development. One key goal of each information strategy lies in an optimal matching between segmentation and marketing strategy. The findings of the study revealed that the economic impact of an event normally focuses on changes in sales, income and employment in a region as a result of tourism activity. Secondly, this research proposes that income influences tourists’ spending patterns. Since almost no research has been conducted on the analyses of the socio-economic impact and the marketing strategy of the sardine run, this research should contribute to knowledge about the target market and the socio- economic impact of the event.