No description available.

Thesis (Ph. D.)--University of Washington, 1998. / Vita. Includes bibliographical references (leaves [330]-355).

Thesis (Ph. D.)--University of Washington, 1998. / Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [330]-355).

Thesis (Ph. D.)--University of Washington, 1998. / Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [330]-355).

M.Ed. / External relations is a product of the twentieth century and at school it should also be regarded as a worthy management concern, apart from other management functions. The term external relations (public relations) needs to be closely defined. It refers to relations between an organisation (a school, in this instance) and all persons and institutions outside the organisation. The organisation's attitude towards instances outside itself, is of the utmost importance. In this respect the school's task is important as it has to establish and maintain relations with the community. The community's image of a school is either positive or negative depending on its experiences with the school. The contribution of participants to the external relations programme, i.e. principal, teacher, pupil and the community (especially the parent), is of cardinal importance. The principal is the key communicator and through effective management activities he has to establish the necessary communications network, to ensure community trust in the school. It is of utmost importance to inform all those concerned of school activities which concern them. Dialogue strengthens public trust and promotes public participation. Due to this the school has to identify its most important relations (both internal and external), as it is necessary to maintain positive relations with certain persons and institutions. Oral and written communications procedures should be thoroughly utilised by the school to convey information concerning the school to parents and the community. A few guidelines for effective feed back, without which the school's external relations programme certainly won't succeed, are introduced. Effective management is any organisation's key to success. The principal's influence in the inisiation, planning, implementing and execution of the external relations programme is of cardinal importance. An open climate should be created and the school should be characterised as being healthy. Therefore moving out, pupil participation in community projects and, above all, the principal's contact with community leaders are important. The principal should continuously remind teachers and pupils of the importance of external relations. The relationships between principal and teacher and teacher and pupil cannot be disregarded as they definitely influence the image portrayed by the school and the promotion of external relations. Basic guidelines for successful communication with the community have to be set and each principal should evaluate these according to his school's specific situation. Suggestions on how to promote awareness of the importance of external relations at school and in the community, are submitted. The principal and teacher must be equipped with the necessary knowledge of communication with the external community. The principal should realise the importance of external relations. It is a time consuming process which has to be maintained

No description available.

No description available.

M.Ed. / There are many marketing strategies for township schools but the writer has concentrated on the practical strategies for township schools. The aim of this study was to investigate the marketing strategies that might be of strategic importance to township schools and how these marketing ideas can be sustained for a very long-term, and to explore the relationship between parents, student, governors, the community and business sector and the nature of their accountability. The admissions committee and member of school management team in Soweto were part of the participant in the study. This is a qualitative research based on interviews and observation. The outcome of this project is that without the effectiveness and flexibility of marketing, most schools will close down. The schools need to be accountable to every action and activities happening within their boundaries. The relationship of stakeholders to the school is the most important tool for marketing.

This study was made with the particular emphasis on the part that public relations should play in the education of children in the schools of today. / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts, under Plan II." / "August, 1949." / Typescript. / Advisor: H. W. Dean, Professor Directing Paper. / Includes bibliographical references (p. [29-30]).

Thesis (M.S.)--Kutztown University of Pennsylvania, 1988. / Source: Masters Abstracts International, Volume: 45-06, page: 2770. Abstract precedes thesis as [1] preliminary leaf. Typescript. Includes bibliographical references (leaf 31).