Significant and influential sociologist Max Weber was one of the earliest scientists to conduct studies and establish a definition of a sect. The main characteristic of a sect is a religious and rebellious movement that defies the current and ruling societal norms and values. The study examines three focal points through a qualitative method with a deductive approach; how research defines sects, psychological factors that encourage an individual to pursue a membership and the recruitment process.Using empirical data collected from two documentaries; Jonestown: Terror in the jungle and Wild Wild Country, a total of 9 hours 19 minutes of empirical data have been processed in order to critically review sects. Results demonstrated that members who seek out sects come from a wide range of social classes and backgrounds. The common denominator is the pursuit of safety, love and community in a bid to fulfill a void and feelings of meaningless brought on by hard times. Previous members of sects describe a wide range of factors, such as marital problems, a modernized world, war, poverty and racial tensions. The weakened state of the individual during difficult times is used and exploited by members of a sect in order to attract a new member.