<p>In today’s society, consumers are individuals with varying needs. This means that companies need to adapt their products accordingly. The competition between companies is strong and mass marketing is no longer useful to the same extent. That is when segment marketing can be suggested as an alternative.</p><p>The purpose with this bachelor thesis is to examine whether segment marketing is used in thetourism industry, when marketing attractions. The purpose is also to examine whether segment marketing is used in relation to foreign tourists and what pros and cons segment marketing has. The primary material of this bachelor thesis is based on interviews with the attraction Gröna Lunds Tivoli, Stockholm Visitors Board, Kungliga Djurgårdens Intressenter, Pool Interactive AB and promotion material of Gröna Lund. The secondary sources consist ofliterature, scientific articles and websites.</p><p>This examination, with a case study of Gröna Lunds Tivoli, has shown that a form of segmentation is used when marketing attractions. This is done in combination with general marketing. Segmentation has been done by ads on selected platforms to reach the main target groups. The case study has shown that no segment marketing is done in relation to foreign tourist. Gröna Lunds Tivoli refer their foreign tourist to the Stockholm Visitors Board, where information is available in brochures, and to the official website where information in Englishis available. All marketing is targeted to domestic tourist in the Stockholm and Mälardalen regions, where the majority of Gröna Lunds visitors come from.</p><p>Segmented marketing is used in combination with general marketing which makes it difficultdo discern any clear benefits. The main disadvantage of segment marketing is the costs. It is not considered to be profitable because of the high costs of developing various strategies fordifferent sub-markets. At the same time it can be risky to exclude any visitors since attractionsare dependent on every single visitor.</p>

In today’s society, consumers are individuals with varying needs. This means that companies need to adapt their products accordingly. The competition between companies is strong and mass marketing is no longer useful to the same extent. That is when segment marketing can be suggested as an alternative. The purpose with this bachelor thesis is to examine whether segment marketing is used in thetourism industry, when marketing attractions. The purpose is also to examine whether segment marketing is used in relation to foreign tourists and what pros and cons segment marketing has. The primary material of this bachelor thesis is based on interviews with the attraction Gröna Lunds Tivoli, Stockholm Visitors Board, Kungliga Djurgårdens Intressenter, Pool Interactive AB and promotion material of Gröna Lund. The secondary sources consist ofliterature, scientific articles and websites. This examination, with a case study of Gröna Lunds Tivoli, has shown that a form of segmentation is used when marketing attractions. This is done in combination with general marketing. Segmentation has been done by ads on selected platforms to reach the main target groups. The case study has shown that no segment marketing is done in relation to foreign tourist. Gröna Lunds Tivoli refer their foreign tourist to the Stockholm Visitors Board, where information is available in brochures, and to the official website where information in Englishis available. All marketing is targeted to domestic tourist in the Stockholm and Mälardalen regions, where the majority of Gröna Lunds visitors come from. Segmented marketing is used in combination with general marketing which makes it difficultdo discern any clear benefits. The main disadvantage of segment marketing is the costs. It is not considered to be profitable because of the high costs of developing various strategies fordifferent sub-markets. At the same time it can be risky to exclude any visitors since attractionsare dependent on every single visitor.

Zugl.: Kiel, Universiẗat, Diss., 1994.

No description available.

Bakgrund: Rosacea är en hudsjukdom som drabbar de centrala delarna av ansiktet. Den drabbade ses ofta med akneliknande utslag på panna, näsa, kinder och på hakan. Studier har även visat att rosacea har en inflammatorisk påverkan på ögonen. Syfte: Syftet med arbetet var att kartlägga vilken kunskap som finns om hur rosacea påverkar ögats främre segment. Syftet var också att ta reda på vad vi som optiker bör vara uppmärksamma på när vi möter sjukdomen i vårt yrkesutövande. Metod: Efter litteratursökning selekterades och analyserades sex artiklar med gemensamt syfte att undersöka förekomsten av okulära problem hos personer diagnostiserade med rosacea. I studierna användes också tester som optiker kan utföra i det dagliga arbetet. Resultat: Resultatet efter granskandet av originalartiklarna visade att okulära symtom och fynd förekommer hos personer med rosacea. Det är dock inte alltid så att de okulära fynden ger symtom. Slutsats: Optiker bör vara uppmärksamma på den inflammatoriska inverkan som rosacea kan ha på ögonen. Det är viktigt med noggranna kliniska undersökningar även om rosaceapatienterna inte upplever några subjektiva ögonsymtom.

Thesis (doctoral)--Universität der Bundeswehr, Hamburg, 2004 entitled: Peskes.

Foreclosures are potentially problematic for neighborhood crime rates by providing crime attractors to residential communities. In the past, like many criminogenic features, foreclosures were typically seen as an inner city problem; however, in the wake of the housing market collapse of 2008 precipitated by suspect banking practices, foreclosures were particularly impacting young and new middle class homeowners (i.e., people with little credit history or assets). This study improves upon past research in two areas. First, instead of using large heterogeneous units of analysis (e.g., block groups, tracts, counties), this study uses street blocks. Street blocks, here, are preferred because of their relative homogeneity, especially when compared to large aggregate areal units. Second, this study restricts crime to only those that occur in residential areas. The routine activities surrounding residential areas are substantially different from those surrounding other land uses. Chi-square results show a significant and positive relationship between foreclosure and crime. Moran's I shows a significant positive relationship between foreclosure and crime. LISA analysis additionally provides insight into the importance of locational characteristics that may further shed light on the foreclosure-crime relationship. Results here suggest further research of the foreclosure-crime relationship should utilize street segments as the base unit of analysis and control for crime location.

No description available.

A series of segmented polyurethanes (SPU's) potentially suitable for blood contacting applications were synthesized. Various soft segment monomers (polypropylene glycol, PPG, MW 1000; PPG 2000; polyethylene glycol, PEG, MW 1500) and chain extenders (ethylene diamine; 1,3 diamino hydroxy propane; and 4,5 dihydroxy-m-benzene disulphonic acid disodium salt, Tiron®) were used to prepare polymers with a range of chemical and physical characteristics. Several of these polymers were novel with respect to the presence of functional groups in the hard segment. The principal objective was to assess the effect of these groups on the physical properties, and to some extent on the blood compatibility of SPU's. Initially the SPU's were characterized to determine the course of the novel polymerizations. Nuclear magnetic resonance (NMR) was used to determine if the hydroxyl group of the chain extender 1,3 diamino hydroxy propane remained unreacted. Although the lack of model compound studies made the results inconclusive, it was estimated, using ¹H NMR, that about 87% of the hydroxyl groups remained unreacted. Sulphur analysis of sulphonate-containing SPU's, formed using Tiron®, showed very low sulphur contents compared to the expected values, suggesting that the repeat units of the SPU's were different from those based on simple stoichiometry. Low angle laser light scattering (LALLS) was used to determine M̅w but did not always produce interpretable results. Electron spectroscopy for chemical analysis (ESCA) was performed on cast films of the polymers to determine chemical composition at the surface. The ESCA data obtained at varying take-off angles showed that the soft segment domains were enriched at the surface. The nitrogen content expected of several of the SPU's was twice that found by ESCA. Again this suggests that the repeat unit of these SPU's is different from the ideal repeat unit based on the stoichiometry used. Mechanically the polymers behaved as expected in terms of stress-strain data. PPG 2000-based SPU's had greater extensibility but lower tensile strength compared to the corresponding PPG 1000-based SPU's. PEG-based polymers had very low mechanical strength and this was attributed to the absorption of water from the environment by these hydrophilic materials. PPG 1000-based polymers showed the best overall mechanical performance from a biomaterial perspective. As a means of assessing the response of blood to these materials, the adsorption of fibrinogen on film coated tubes was studied, both from single protein solutions and from plasma. Fibrinogen "capacity" of the polymer surfaces obtained from the single protein data was strongly dependent on soft segment type and was in the order PPG 1000>PPG 2000> PEG 1500. As with most other materials previously studied, adsorption of fibrinogen from plasma was transient (Vroman effect). This effect was evident as peaks in curves of adsorption versus plasma concentration. The peak heights were found also to be in the order PPG 1000>PPG 2000> PEG 1500. These peak heights are in general also lower than for other, more thrombogenic materials, and may indicate the affinity of the surface for fibrinogen relative to other proteins in plasma. From these observations it is tempting to associate thromboresistance with minimal fibrinogen adsorption. / Thesis / Master of Science (MS)

Thin polyurethane films have been widely used as erosion-resistant coatings on helicopter rotor blades. Published research has mainly focused on empirical studies that relate the mechanical properties such as rebound resilience and hardness of polyurethane to solid particle erosion resistance. However polyurethane possesses phase mixing at multiple scales and thus sand particle erosion resistance depends also on the micro structure and the phase mixing. Hence, it is very important to carry out detailed and systematic investigations to understand the step-by-step mechanism of erosion and how it relates to the polyurethane micro, meso, and macrostructure. Thermal transitions of the pristine films have been studied through Differential Scanning Calorimetry (DSC) and Dynamic Mechanical Analysis (DMA) yielding micro-scale information such as glass transition temperatures of the hard and soft segments and melting temperature of the soft segment. The next stage of our study involved sand particle erosion tests carried out at 500 mph, at an impact angle of 30 degrees. Test specimens were exposed to two different sand media at different mass loadings ranging from 0.1 to 20 g/cm^2. The tools of characterization used on the pristine polyurethane are once again used on the eroded specimens, with the goal to compare pre- and post- erosion results. The comparison of FTIR results on pre-eroded and eroded films reveal the removal of macromolecular bonds corresponding to soft segments in the micro scale. The reduction of the crystalline portion of the soft segment observed from DSC results supports the FTIR findings. Scanning electron microscopy (SEM) images of the eroded specimens are used to correlate the sequence of the damage due to erosion. The observations revealed that after initial ductile deformation of the soft segments on the surface, brittle cracks are formed on the hard segments. The increased exposure to sand particles leads to formation of fragments containing mainly soft segments with cracks in the hard segments propagating in a brittle manner. As exposure increases, cracks intersect and material on the surface gets removed which mainly contains the soft segments as revealed by the FTIR and DSC results.