Thesis (B.A. (Hons.)) - University of Queensland, 2006. / Includes bibliography.

Thesis (M.A.)--University of Montana, 2006. / Title from title screen. Description based on contents viewed May 15, 2007. Includes bibliographical references (p. 46).

Die onlangse sosio-politieke omstandighede in Suid-Afrika het marksegmentering vereenvoudig tot die verdeling van die mark in 'n wit mark aan die een kant wat gekenmerk is deur ekonomiese welvarendheid, en 'n swart mark aan die ander kant wat beskou is as 'n mark vir basiese, goedkoop produkte. Huidige veranderinge in die sarnelewing breek die kunsn.•..·:ge grense tussen wit en swart verbruikers af, en dwing bemarkers om ondersoek in te stel na die rnoontlikheid van rnulti-etniese verbruikersmarksegmentering. In die Jig hiervan is 'n ondersoekende studie gedoen wat poog om ooreenstemende veranderlikes te identifiseer wat ebruik kan word om 'n gekose, multi-etniese verbruikersmark, te beskryf. Die self-konsep, en die hulpbronne wat die self-konsep . onderhou, is die kern van hierdie ondersoek. Die self-konsep word verteenwoordig · deur die belewenis van eienskappe soos intelligensie, leierseienskappe, aanvaarding van en deur ander, vermoe om vriende te maak, aanvaarding van jou andersheid en vertroue in jou eie vermoens. Hulpbronne sluit opleiding, inkomste, gesondheid, selfvertroue, gretigheid om te koop, intelligensie en energievlak in. Gestruktureerde vraelyste is uitgestuur na die ouers van Yellawwoods School, 'n veelrassige verbruikersmark. Gemeenskaplikhede ten opsigte van die self-konsep is getoets en daar is bevind dat daar genoegsame ooreenkomste bestaan om 'n enkele verbruikersprofiel van die mark op te stel. / The recent socio-political climate in South Africa simplified market segmentation by forcing the market into two extremes. On the one hand there was a prosperous white market and on the other hand a black market at which basic, low cost products, were aimed. Current changes in society eliminate the artificial boundaries between black and white consumers and marketers are forced to look into the possibility of multi-ethnic market segmentation. Therefore, exploratory research was done to identify common variables, which can be used to describe a selected multi-ethnic market segment. The elf-concept of the consumer, and the resources that sustain it, is the focus of this study. Structured questionnaires were send to the parents of Yellaunvoods School, a multi­ ethnic market. Similarities related to the self concept were investigated and sufficient evidence was found to support the notion that one profile can be use to describe this market. / Communication Science / M.A. (Kommunikasiekunde)

M.Phil. / The major socio-political, technical and global changes in the world have placed increased demands on managers in the corporate environment to develop people orientated skills. In this study emotional leadership was offered as a possible solution to this problem. This essay researched the problem from a personal and professional leadership perspective with the aim to: • investigate the nature of emotional leadership; • investigate the role and contribution of emotional leadership in the corporate workplace; and • identify ways in which managers can apply emotional leadership in the workplace to enhance their effectiveness as managers. In chapter two a word and concept analysis was done and it was found that emotional leadership is the ability to think logically with emotion in four areas: to perceive emotion; to integrate it in thought; to understand it; and to manage it. This ability begins with the self and evolves to include others. Emotional leadership implies to be aware of the messages emotions are conveying, and to manage them effectively, instead of being controlled by emotions. Furthermore it was found that emotional leadership is an ability consisting of hierarchical building blocks with every level bringing together and building on the capabilities of all the preceding ones. In order of hierarchical importance, emotional leadership can be interpreted as: • self-awareness or the ability to monitor the self, observe self in action, and to influence personal actions; • the ability to manage own emotions to personal benefit; • the ability to read, recognise, and discern the emotions of others, and to respond appropriately; and • the ability to assist others to manage their emotions and to respond effectively; It was also found that emotional leadership is not the sole predictor of workplace success. There is, however, agreement and evidence to conclude that emotional leadership can assist with workplace effectiveness and can be effectively used to improve individual, as well as organisational performance. There is also widespread agreement that with the correct training and experiences, managers in the corporate environment can improve their knowledge on emotions and how to manage it effectively, and thus enhance personal effectiveness. It is thus recommended that organisations, in developing people skills, should ensure that an effective balance exists between emotional leadership training and functional skills training. The training should focus on the lymbic system, which facilitates effective emotional leadership development. To ensure holistic training of managers, the training should include all aspects of personal development, as well as interpersonal effectiveness.

M.Ed. (Educational Psychology) / Please refer to full text to view abstract.

M.A.(Psychology) / The principal aim of the present study was the determination of the role of aggression, the self concept and stereotyping in obesity. A subsidiary goal was to construct a scale for the measurement of stereotyping. A scale for the measurement of the stereotyping of obese women was constructed and applied to a general sample of 229 first year psychology students. This scale, namely the Attitude Questionnaire (AQ), comprised forty 7-point scales. The first 20 scales were designed to characterise obese women and the last 20 scales to characterise normal weight women. Separate item analyses were done for the first and the second parts of the scale. The first part of the scale yielded a reliability coefficient of 0,86 according to Kuder-Richardson Formula 20 and the second part a coefficient of 0,87. The first part of the scale was subjected to a factor analysis to determine its structure. It yielded a single second-order factor which was defined as "general stereotyping of obese women". Similarly the second part of the AQ yielded a single second-order factor which was defined as "general stereotyping of normal weight women". The scores of the student sample, in respect of the AQ,were used in order to determine their perception of obese women compared with normal weight women. The vector of means of obese women were contrasted with the vector of means of normal weight women and the difference between the two vectors was tested with the aid of Hotelling T2 (dependent test). The Hotelling T2 proved to be statistically significant and was consequently followed up by a series of t-tests. From the t-tests it transpired that the perception of the student sample of obese women was largely negative. A battery of tests comprising the Picture Situation Test (PST), the Buss-Durkee Hostility Inventory, the Adolescent Self-Concept scale (ASCS) and the newly constructed AQ, was administered to 50 obese women who were members of the . Weight Watchers organisation (experimental group) and 50 Weight Watchers organisation (experimental group) and 50 normal weight women who worked for a large cosmetic company (control group)

Innovation processes have been researched abundantly from a conceptual and process perspective on the emergence of innovations. Contemporary innovation processes are said to lack consideration of the resource side, even though innovation is very much a human driven process.   One exposed gap in the literature is the importance of self-perception of the actors in such process. By means of a single case study this research brings a first insight into the importance of self-perception of the actors in the open innovation process, on the completion of the innovation process. Social behavioural models and theories related to self-perception creation and alteration have been explored through a literature review. Additionally, the required human characteristics for successful innovation according to the literature has been documented. By means of semi-structured interviews data was collected at an SME to validate the theories applicability in an innovation process environment and amend missing knowledge.   Analysis showed that a growth mindset and self-efficacy are the most important factors to keep in mind when establishing innovation teams. Other self-perception aspects such as mental discomfort from cognitive dissonance and self-discrepancy had no impact on successful innovation.

The purposes of this study were to examine the occupational goals of women in banking, manufacturing, and education; to examine women's awareness of their own potential; to compare the attitudes of working women toward themselves; to compare the attitudes, self-concepts, and career achievement between females aged twenty-five to thirty-five and females aged forty to fifty; and to compare the attitudes, self-concepts, and career achievement of females in banking, manufacturing, and education.

M.Ed. (Education) / Please refer to full text to view abstract

The central aim of this study was to contribute to the clarification of the nature of self-insight in psychotherapy by means of a qualitative research design. A pilot study provided direction by suggesting a psychologically relevant focus that was experientially specific; that is, the kind of therapeutic self-insight that carries a greater sense of freedom. A phenomenological research method was used to describe and interpret in depth the experiences of eight clients who had been in psychotherapy. Their experiences were explicated to yield a psychologically relevant general description of the phenomenon. The results indicated ten central constituents of the experience. Such themes included, amongst others, the role of language in providing perspective, the increased understanding of personal agency, the achievement of a more complex self-image, and the ability to express existing desires and motives within a more flexible or creative behavioural context. The general description also indicated how phenomena such as memory, feeling, motive, metaphor, dreams and present behaviour interact in the co-constitution of this kind of therapeutic self-insight. After dialoguing the results of the study with relevant literature, the thesis concluded with reflections on the intrinsic value of therapeutic self-insight, as revealed in this study, in relation to the spirit of technology.