Thesis (MBA)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: This report is an exploratory study assessing the life stages of South African women entrepreneurs. The purpose is to share significant learnings, experiences and challenges from an entrepreneurial perspective. The study followed a phenomenological approach; the findings have been formed based on the lived experiences of the women without imposing bias or existing knowledge frameworks. The study aims to share meaningful experiences from their situational contexts. The sample consisted of ten South African women entrepreneurs in various industries. The industries range from packaging, clothing, fast moving consumer goods (food), communications, accommodation, and asset management. Important findings of the study are that having relevant work experience, expertise in their fields, and established reputations within their respective industries assisted the participating women in establishing their businesses. However, the younger entrepreneurs with limited work experience were also able to establish successful enterprises owing to being highly skilled in their areas of expertise. They had chosen to study courses, after identifying their passions. They had specifically chosen courses directly related to the businesses they created in order to improve their expertise further. One participant was an exception to the women entrepreneurs participating. She had started her business with no related work experience and no expertise with regards to her product offering. In her case, passion for her product, upskilling herself, having a support structure, and having access to mentorship, assisted her in overcoming challenges.

Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: The study presents an empirical investigation into the association between motivation and performance of women entrepreneurs in the Western Cape Province of South Africa. Motivations behind women starting their own businesses are defined. It assesses the performance of women entrepreneurs and their contribution to the economic growth (turnover, size of business, number of people employed) of the country. By applying statistical evaluation methods (frequency analysis) this research adds to existing knowledge in this field, by defining the association between the intention of starting a business and the performance of their businesses. Analysis shows that the women's motives for starting their businesses are generally positive. However, there are still a high number of women whose motives are influenced by negative factors (such as loss of income sources). Also, the overall performance of their businesses is still low in terms of revenues generated and the number of people that they employ on a full-time basis. Networking levels are high, indicating a desire to succeed. An association between motivation and performance has been established. However, findings have indicated no significant association between the type of motivation (positive or negative) and performance. The present study concludes with recommendations to enable women to improve the performance of their businesses. Findings have indicated a higher level of positive factors of motivation, in comparison with negative factors of motivation; which implies that there are other factors which could be hindering them from improving the economic performance of their businesses. / AFRIKAANSE OPSOMMING: Hierdie studie bied 'n empiriese ondersoek van die verband tussen die motivering en die werkverrigting van vroue entrepreneurs in die Wes Kaap provinsie van Suid-Afrika. Die dryfveer van vroue entrepreneurs word omskryf. Verder assesseer die studie die werkverrigting van vroue entrepreneurs en hulle bydrae tot die ekonomiese groei (arbeidsomset, grootte van die besigheid, getal personeel) van die land. Deur die aanwending van statistiese evaluasiemetodes (frekwensie analise) dra die studie by tot die bestaande kennis in hierdiee studieveld, en word gedoen deur die definieering van die verband tussen die besluit om 'n besigheid te begin en die uiteindelike prestasie van hulle besighede. Analise toon dat die vroue se motiewe vir die begin van hulle besighede gewoonlik positief is. Daar is egter ook nog 'n groot aantal vroue wie se motiewe beinvloed word deur negatiewe faktore (soos verlies van inkomstebronne). Die algehele prestasie van hulle besighede is ook nog swak in terme van inkomste gegenereer en die getal werknemers wat op 'n voltydse basis in diens geneem word. Netwerkvlakke is hoog, wat 'n aanduiding is van die wil om te slaag. 'n Assosiasie tussen motivering en prestasie is vasgestel. Daar is egter gevind dat geen beduidende assosiasie bestaan tussen die tipe motivering (positief of negatief) en prestasie of werkverrigting nie. Die studie sluit af met voorstelle vir die verbetering van prestasie vir vroue aan die hoof van besighede. Bevindinge toon dat in vergelyking met negatiewe motiverende faktore, daar 'n hoer vlak van positiewe faktore is, wat impliseer dat daar ander faktore bestaan wat die ekonomiese prestasie van hulle besighede kan verhinder.

Since the inception of the new dispensation, entrepreneurship has been identified as one of the key enablers of economic participation. For this reason the government has established strategic institutions and mandated them to promote entrepreneurship in the country with the aim of increasing economic participation and entrepreneurial activities. One of the key and the fastest growing industries that have been identified as needing attention with regards to increasing participation of the women entrepreneurs is the tourism industry. There is now a noticeable growth of women entrepreneurs in this industry. They are found running bed and breakfasts (B&Bs) and conducting tours in urban areas as well as townships and rural areas. This is further evident if one looks at the value chain in the tourism sector. However, women entrepreneurs that are found in this sector are facing specific challenges that hinder their progress towards achieving sustainable businesses, especially those running or intending to run B&B businesses. Some of these challenges are sector related and some are just inherent to pursuing an entrepreneurial journey. The participation of women in the mainstream of entrepreneurship presents unique challenges as well. Women were never allowed to participate fully in the entrepreneurial activities. The latter still contributes to the challenges faced by women in their journey towards developing and operating sustainable businesses irrespective of the industry in which they operate in. Based on the above discussion, the main problem statement of this study is: To develop a strategic entrepreneurial model to enable female entrepreneurs to operate sustainable B&B businesses in the tourism industry.