In many cases rural crafters have had only limited exposure to the market economy and have little understanding of how it works. If the crafters are unable to market their products, then their efforts in making craft items are being wasted. It was for this reason that this study was undertaken. The study focused on indigenous handcraft (beadwork, basketry and leatherwork) owing to the fact that these kinds of crafts are widely produced in the area of Izinqoleni. The purpose of this study was to investigate the marketing opportunities of indigenous handcrafts, and highlight problems faced by crafters in Izinqoleni. To accomplish this, the study had to describe the productive functioning of individuals and group producers of indigenous handcraft, find out about the kinds of craft items produced, and understand what was required to produce crafts in sufficient quantities and appropriate quality for markets. It also had to identify such suitable markets and describe the market places in relation to access, requirements, and potential for economic returns of crafters, to identify the gaps in the relationships between present production by crafters and marketing requirements, identify the constraints on crafters and markets, and recommend remedial actions that need to be taken. For this study, in-depth interviews, focus group discussions, and personal observations were employed to obtain information. The target population of this study comprised of the individuals and group crafters, craft traders (formal and informal traders such as art and craft galleries, craft shops, farm stalls, Tourism Information Centre, beach/road side craft sellers) as well as the buyers of indigenous handcrafts (schools and Shembe religious groups). Ten individual crafters, two craft groups, seven informal craft traders, four formal craft traders, two schools and two Shembe groups participated in this study. The findings of this study indicated that, despite the constraints facing the crafters in Izinqoleni; both the individual and group crafters had great potential for producing marketable products, although groups had better opportunities in term of exposure to markets and other requirements than individuals. There was not a big difference between the craft items that were produced by the crafters of Izinqoleni and those that were available at the local craft outlets. The traders, however, did not obtain their goods from local crafters; they depended on the distant crafters for supply of indigenous handcrafts. Therefore, they were very positive in creating strong relationships with the local crafters, provided they conformed to the requirements of these markets. It was therefore recommended that the crafters form cooperatives so that they could become recognized and then be supported in every possible way. The Government policies should consider indigenous handcraft as a major contributor to the economy, and promote indigenous handcraft production and marketing by providing sufficient support and services. / Thesis (M.Sc)-University of KwaZulu-Natal, Pietermaritzburg, 2006.

It is widely accepted that street trading is a survivalist activity that yields low profits. Few, if any, studies investigate how much profit is earned; intra-household allocation; and contribution of this income towards households needs. Therefore, a glaring omission in street trading literature is a critical evaluation of the contribution of street trading to household food and livelihood security. A major strength and original contribution of this study to the wider context is the analysis of street trading as a household food and livelihood security coping strategy. This study investigated whether street traders had sufficient food for household consumption; whether street trading reduced vulnerability to hunger; and determined how income from street trading was spent by households. Seven innovative participatory tools applied through a unique research design, were used to elicit business; household and demographic information. Five fruit and vegetable vendors; three clothing and cosmetics; two food; one telephone service; and one video vendor participated. Street traders were categorised into four food security groups according to increasing Coping Strategy Index scores. These were: two traders in a seemingly food secure group; five in the relatively food secure group; four in the relatively food insecure group; and one in the food insecure group. The use of innovative participatory research tools led to several findings. Types of goods sold did not determine profitability, but profitability determined household food security. As household income decreased, Coping Strategy Index scores increased. This finding implied sufficient access to food for household consumption was determined primarily by income levels ranging from R250 to R10 000 per month. Low income traders used severe coping strategies and were more food insecure than other traders. The middle income traders used intermediate coping strategies while the high income group used less severe strategies or did not apply food security coping strategies such as eating less preferred foods. This study found that child dependents and unemployed household members increased household food insecurity. Risk sharing networks among street traders played a key role in accessing cash for food and the sustainability of the micro-enterprises. Social grants reduced household food insecurity and provided a cash safety net for economic activity. Assets reduced hunger and provided crisis security. The study has shown that street trading supplemented low income levels for pensioners and low income earners. Street trading was a primary livelihood strategy for people who had no access to income from pensions or other/formal employment. The study concluded that income from street trading was vital to improve access to food for household consumption. Street traders who had established customers; and access to material and social assets consumed a greater variety of foods than street traders who were fairly new, lacked access to loans (through family and friends) and owned few or no material assets. All participating street traders began trading as a coping strategy to increase household cash. Their trading evolved into an adaptive or permanent livelihood strategy. Households used a mix of food related coping strategies and street trading was an adaptive strategy, rather than a coping strategy to access sufficient food for household consumption. Participating street traders were survivalists as street trading provided a daily net for subsistence. Although street trading income was barely sufficient to sustain households, it provided much needed income to pay school fees; rent; water and electricity. Street trading is therefore critical to household welfare for participating street traders; but infrastructure and resource constraints trapped street traders in survivalist enterprises and exacerbated their vulnerability to food and livelihood security. This study fills a gap in understanding of street trading behaviour in Raisethorpe. This is the first study to apply participatory research methods to comprehensively explore street trader coping strategies and the first study to attempt to link street trading, livelihood security and food security. It is recommended that municipalities adopt a developmental approach to street trading that includes trading sites with secure tenure and infrastructure such as shelter; tables; water and sanitation. Policy reform in terms of issuing trading permits and developing regulations for renting trading sites is imperative. Since this study found that profitability determined household food security, business advice and skills training should be provided for all street traders to promote business sustainability and profitability. A final recommendation is that street trading be recognised as a survivalist strategy that requires further investigation and policy measures to improve income and ensure food security for vulnerable groups. / Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2008.

This study explored processes, marketing and management styles employed by stall holders at the roadside markets of Umkhanyakude municipal area. The first aim of the study was to find types of traditional artifacts that are commonly sold at the roadside markets. The second aim was to find out if the members of roadside markets were aware of their target market. The third aim was to uncover the marketing strategies employed and the understanding of their principles by the respondents in relation to the success with their sales. Nine roadside markets were visited out of which only seven were willing to be investigated. From each roadside market 50% of the members present at the time of research formed the sample for this study. Focus group discussions were held with the management committees. These discussions were looking at the management and policy issues followed by roadside markets when employing the marketing principles in their daily operations. The research was conducted by using personal observations of the roadside markets by the researcher, focus group discussions which involved discussions between the researcher and the management structures of the various roadside markets, attending meetings to enable a critical understanding of the level at which the markets operate, and a questionnaire that was administered to the stallholders of the seven markets. The combination of qualitative and quantitative research provided a framework of how the roadside markets operate in promoting and selling their products to customers. A questionnaire translated into Isizulu was used and the results were analyzed using the SSPS model. Findings suggested that the roadside markets have their marketing strategies of which some are basically the marketing mix and some originate from their way of life. The members of the roadside markets have a lesser understanding of the marketing strategy in relation to product development and packaging, costing and pricing, promotion and target market awareness. The management teams of the markets with an understanding of business management knowledge were instrumental in contributing to better performance of the markets. Management committees that had been exposed to capacity building and training showed better skill levels compared to those that had not had the exposure. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2005.