The increasing number of candidates relying on their personal wealth and corporate experience in their bids for elected office raises the question: how do voters perceive these non-traditional candidates and their willingness to spend their personal money in order to win elected office? Using both an experimental design and data from the 2009-2010 election cycles, I test for the effects of self-financing one’s political campaign on voter support for the candidates and their vote share in the general election, respectively. I find that partisans’ evaluations of candidates decrease when alerted to their self-financing. Independents evaluate self-financing candidates more positively than traditional candidates. In addition, self-financing one’s campaign had a negative effect on candidates in the 2010 general elections for the U.S. House of Representatives independent of their spending levels. / text

傳統人壽保險契約之分析利用等價原則(principal of equivalience) 來對商品評價。即保險人所收保費之現值等於保險人未來責任(保險金額給付)之現值。然而對於權益連結壽險商品而言，其結合傳統商品之風險(如利率風險、死亡率風險等)與財務風險，故更增加其評價困難性。過去研究中在假設預定利率為常數與死亡率為給定的情況下，利用Black-Scholes (1973)評價公式推導出公式解。然而Black-Scholes評價公式是建構在完全市場上，對於權益連結壽險商品而言其已不符合完全市場之假設，因此本文放寬完全市場之假設來對此商品重新評價與避險。 在財務市場上，對於不完全市場(incomplete markets)下請求權(contingent claims)之評價與避險，已發展出數個不同評價方法。本文利用均數變異避險(mean-variance hedging)方法(Follmer&Sondermann ，1986)所衍生之風險極小化(risk-minimization)觀念來對此保險衍生性金融商品評價與避險，並找到一風險衡量測度(Moller , 1996、1998a、2000)來評估發行此商品保險人需承受多少風險。 / In this study, actuarial equivalent principle and no-arbitrage pricing theory are used in pricing and valuation for unit-linked life insurance policies.　Since their market values cannot be replicated through the self-finance strategies due to market incompleteness, the theoretical setup in Black and Scholes (1973) and Follmer and Sondermann (1986) are adopted to develop the pricing and hedging strategies. Counting process is employed to characterize the transition pattern of the policyholder and the linked assets are modeled through the geometric Brownian motions. Equivalent martingale measures are adapted to derive the pricing formulas. Since the benefit payments depend on the performance of the underlying portfolios and the health status of the policyholder, mean-variance minimization criterion is employed to evaluate the financial risk. Finally pricing and hedging issues are examined through the numerical illustrations. Monte Carlo method is implemented to approximate the market premiums according to the payoff structures of the policies. In this paper, we show that the risk-minimization criterion can be used to determine the hedging strategies and access the minimal intrinsic risks for the insurers.