Made available in DSpace on 2016-04-27T19:32:28Z (GMT). No. of bitstreams: 1 Mariza Romero.pdf: 95202597 bytes, checksum: a3ce8d1dd41df33760f9ff1dbc1d9c49 (MD5) Previous issue date: 2009-06-16 / The present research intends to uncover the meaning of the social images and representations on popular social groups produced by São Paulo's newspaper Diário da Noite during the 1950's, which undoubtedly created especial bonds between this newspaper and São Paulo's working classes. Owned by Assis Chateaubriand since 1925, it was already in 1950 one of the best selling newspapers of São Paulo. The Diário da Noite defined itself as an instrument of the great popular masses, developing and presenting a sensationalist tone during this period. This newspaper expressed the significant changes of the 1950's, and attended at the same time both popular demands and social claims of the ruling classes in São Paulo. The upper classes saw the rise of popular social sectors on the political scene with apprehension, considering national political integration mainly as economic and technical development associated with international funds, displaying, therefore, a very narrow view on citizenship. The newspaper Diário da Noite employed all the means normally used by sensationalist press and produced representations and images on the popular classes that tended to limit and exclude popular participation in Brazilian politics. People appeared in its pages simultaneously as simple- minded, as victim, as ignorant or dangerous, being seldom represented as a whole of active citizens, fully aware of their duties and rights. The Diário da Noite thus helped to establish the limits of popular political participation in Brazil, linking its images and representations on people with social order's upkeep and maintenance / A presente pesquisa vai procurar compreender a natureza do vínculo que o jornal Diário da Noite, de São Paulo, criou com as camadas populares, através das representações que produziu sobre elas no decorrer da década de 50. De propriedade de Assis Chateaubriand desde 1925, em 1950 já era um dos jornais de maior circulação em São Paulo.Definindo-se como "voltado para as grandes massas populares", adquire nesses anos um cunho sensacionalista. Expressando as transformações em curso nos anos 50, tanto acolhe algumas reivindicações populares, com se alinha a setores que vêem a emergência das massas na cena política com preocupação, que interpretam a integração nacional sob o prisma do desenvolvimento econômico e técnico, aliado ao capital internacional, com uma visão restrita quanto à extensão mais ampla do acesso ao direito de cidadania. Utilizando os recursos da imprensa sensacionalista, o Diário da Noite produziu representações sobre as classes populares que legitimaram exclusões e promoveram partilhas sociais. Em suas páginas o "povo", aparece ora com ingênuo, ora como vítima, ora como ignorante ou perigoso, muito mais raramente como cidadão. O Diário da Noite contribuiu assim, para administrar as fronteiras da participação popular, estabelecendo os nexos entre as representações por ele produzidas e a manutenção da ordem social

En este trabajo de investigación se hizo un análisis de la prensa sensacionalista ya que se volvió muy popular y controversial en los años 90 en Lima, así mismo se está analizando si aún este tipo de prensa se encuentra presente y se emplean sus características en las publicaciones de periódicos digitales de diarios peruanos. Con el avance de la investigación hemos descubierto que aún se emplea características de la prensa sensacionalista en las publicaciones de los diarios digitales en especial al diario analizado en la investigación que es el “Trome”. Podemos observar como los títulos están cargados por calificativos que apelan a los sentimientos de los lectores causando rechazo o apoyo, según el tipo de noticia. Así mismo, se hace uso del color y tamaño de la letra presentándose en negrita y en un tamaño mucho mayor al del contenido. Se emplea también imágenes cargadas de sensacionalismo. Para este estudio se empleó técnicas para la recolección de datos como entrevistas y análisis de guías de observación para estudiar las publicaciones que hacía el diario.  Se hizo también un cruce de datos para corroborar los estudios de especialistas como extranjeros y peruanos. Al finalizar se realizó un cruce de datos para obtener las conclusiones finales. / In this research work, an analysis was made of the tabloid press that became very popular and controversial in the 1990s in Lima, and it is also being analyzed whether this type of press is still present and uses characteristics in digital newspaper publications. of Peruvian newspapers. With the advance of the investigation we have discovered that characteristics of the sensationalist press are still used in the publications of digital newspapers, especially the newspaper analyzed in the investigation that is the "Trome". We can see how the titles are loaded with qualifiers that appeal to the feelings of the readers causing rejection or support, depending on the type of news. Likewise, use is made of the color and size of the letter, appearing in bold and in a much larger size than the content. Images loaded with sensationalism are also used. For this study, data collection techniques such as interviews and analysis of observation guides were used to study the publications made by the newspaper. A data crossing was also made to corroborate the studies of specialists such as foreigners and Peruvians. At the end, a data crossing was performed to obtain the final conclusions. / Trabajo de investigación