Global ETD Search

1	Feasibility study on the introduction of convenient stores at filling stations in Hong Kong. January 1992 (has links) by Wong Hang-Tat. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter I --- INTRODUCTION --- p.1 / Petroleum Business in Hong Kong --- p.1 / Retail Market --- p.2 / Shell --- p.12 / Convenience Store Concept --- p.14 / Study Objectives --- p.18 / Chapter II --- TARGET GROUP --- p.23 / Chapter III --- METHODOLOGY --- p.26 / Chapter IV --- RESULTS & ANALYSIS --- p.33 / Customer perception --- p.33 / Investment --- p.41 / Profitability --- p.43 / Operations --- p.47 / Competitor Marketing Strategies --- p.49 / Chapter V --- RECOMMENDATIONS --- p.51 / Limitations --- p.51 / Recommendations --- p.52 / Conclusion --- p.58 / Further Work --- p.59 / APPENDIX --- p.60 Convenience stores Convenience stores--China--Hong Kong Service stations Service stations--China--Hong Kong Store location Store location--China--Hong Kong
2	A study of the petrol filling station market in Hong Kong: opportunity for self-serve. January 1988 (has links) by Chan Yick-wing, Christopher. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaf 50. Service stations Service stations--China--Hong Kong Gasoline--Marketing Gasoline--China--Hong Kong--Marketing Self-service (Economics)