Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. By examining the service in Argentina it will be the first study of Gammaknife within a Latin-American context.   Method: The author wanted to get a deeper understanding of a contemporary phenomenon with no control over events. Therefore a qualitative case study was conducted. This was believed to be the only way to capture all nuances and get respondents viewpoint of the phenomenon. Result & Conclusions: The case shows how Elekta has successfully overcome many of the obstacles associated with internationalization of services by working together with INVAP. With that Elekta get access to INVAP’s extensive network and their high credibility in the local market generates trust for Elekta as well. Another main factor for Gammaknife surgery in Argentina is time. The first Gammaknife was installed in 1983 and the treatment is therefore well known by the public.   Suggestions for future research: Similar studies have been conducted of Gammaknife centers throughout the world. Next step in the research process is to compare the results from the different studies. Another topic for future research is a comparison of using a distributor or expand over borders with establishment of an own division Contribution of the thesis: This study provides insights in the internationalization process of services. It contributes with empirical findings on how issues related to intangibility and heterogeneity in marketing services internationally can be overcome.

Purpose - The aim of this article is to explain how customer commitment, measured as affective, continuance, and normative commitment, relates to the complexity of a service. Design/methodology/approach - Data were collected from a questionnaire distributed to practicing dentists in Sweden, which capitulated a sample of 128 respondents. Nine hypotheses were tested in T-tests, Pearson’s correlation test and regression analyses. Findings – Results show that customer commitment is significant related to the complexity of a service. Affective commitment is found to be strongest in a complex service while continuance commitment is stronger in a simple service. Research limitations/implications – The research show how customer commitment differs between a complex and a simple service which can be used by managers and marketers when they design marketing activities. The results can also be used as a basis for market segmentation according to commitment dimensions.  Originality/value – The value of this research resides in the findings that there is support for that the complexity of the service is affecting the degree and dimension of commitment. To the author’s knowledge little research has focused on the complexity of a service and its effects on customer commitment.

The company A in this article is a Household Service company. The industry in Taiwan presents a perfect competition. It¡¦s very difficult to compete in this situation. The Household Service of Taiwan is an emerging industry in the past decade and there were only few studies on it. In this study, I will try to discuss Household Services of Taiwan through the marketing and competition strategies. This study is using case study, the results are listed below: 1.The Household service industry in Taiwan mostly concentrated in three major metropolitan areas, especially in Taipei. 2.The ¡§Training¡¨ is the core competence of all the Taiwan¡¦s Household Service companies. 3.The overall company¡¦s marketing capabilities in Taiwan Household Service Companies, as opposed to the Japan¡¦s Household Service Companies is relatively insufficient. 4.The suggestion to the company is the need to take more cooperation with other industrial sectors, and the development of the new products (services).

During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999).

Thesis (M.S.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 57-61). Also available on the Internet.

Thesis (MTech (Marketing Management))--Cape Peninsula University of Technology, 2008. / Includes bibliographical references (leaves 198-203). Also available online.

Thesis (M.S.)--University of Missouri-Columbia, 2004. / Typescript. Includes bibliographical references (leaves 57-61). Also available on the Internet.

Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems. / <p>Master Thesis Kevin Siemons &amp; Henrik Steybe</p>

M.Com. (Enterprise Management) / This study is concerned with the marketing of dental services in South Africa. The past, present and future, with special reference to the role of the Dental Association of South Africa and the dentist in private practice. The distinguishing characteristic of every profession is a very long tradition of service to mankind. Significantly it is this ethos which today has given impetus to the need to develop marketing skills to sustain and further the socially valuable aspects of the professions' service. In the past there was massive resistance by professional people to the concept of marketing. Primarily it was fear of the unknown. It was a basic misunderstanding of what marketing is and an alarm at the twin thoughts of what it might be and what It might do. There was a fear that marketing is advertising and that the high cost of advertising will be exacerbated by the need to cut fees to gain promotional advantages. Reduced fees will mean trimmed service and a consequent drop in professional standards. All of this will be ruinous to the professional and worse, will damage the dignity that underpins the professional ethos. Marketing is not only perfectly compatible with the professional ethos but in many ways is to be regarded as a professional responsibility, it follows that universities and the teachers of aspirant practitioners should accept marketing principles and acquaint themselves with marketing practices. It is important for the dentist to have a fundamental knowledge of the principles of marketing and the legal aspects that restrict the freely use of all the tools of marketing. Since marketing is based on an understanding of consumer behaviour this is a very important study. Today, more than ever, businesses are looking for a competitive edge, a strategic uniqueness to distinguish themselves from their competition. One strategic route is emerging as the answer, namely customer satisfaction, through the principal factor of customer service quality. Understanding customer expectations is a prerequisite for delivering superior service...

This thesis is focusing on marketing, mainly on marketing of services and entertainment industry. The aim is to find, which communication tool is most successful in increasing the number of visitors of Musée Grévin. Outcome of the thesis is a communication strategy recommendation that will be presented to Musée Grévin management.