No / The article offers information on expansion of Artificial Intelligence (AI) in the financial services industry. Topics include Financial institutions see in it more opportunities for efficiency generation, improved profitability, and opportunities for differentiation for the building of competitive advantages; and develop, to improve reporting, and compliance processes.

Thesis (MBA)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: In an increasingly competitive and cost conscious business environment, the Chief information officer and business leaders are seeking to extract greater value from their technologies. At the same time, business employees are more technically proficient than they have ever been, largely on the back of emerging trends such as the consumerisation of Information and communications technology. The convergence of this need to extract greater value from technology, and an increasingly technology savvy employee is the trend known as user empowerment. User empowerment implies the transfer of responsibilities and activities traditionally performed within the Information and communications technology function of a business to the business operations function. In this report, the implementation of a user empowerment program is explored via a case study at Maitland Group South Africa, a financial services firm based in Cape Town, South Africa. Through this study, user empowerment is shown to have significant benefits to the business operations, improving the job satisfaction experienced by business employees who felt they were able to add additional value to the daily operations. In addition, user empowerment is shown to decrease risk, increase operational agility, increase efficiency and improve quality, thereby resulting in an improved customer experience. The experience at Maitland Group South Africa as explored through the case study survey is aligned to this, with the business having achieved all of these benefits. The business has also experienced some negative impacts, especially in the first few months following the implementation of the program, resulting from a weak understanding and appreciation of Information and communications technology governance amongst business users. The concept of user empowerment is challenging to the Information and communications technology function, especially those who have traditionally favoured a centrally run command and control type model. The aversion the traditional Information and communications technology leader might have to user empowerment is realised if sufficient understanding of the software development lifecycle and associated governance processes are not transferred to business operations. In those instances where end-users are empowered to perform activities traditionally performed within Information and communications technology, without the appropriate understanding of best practice and good governance procedures, the overall risk to the business can be increased by empowering users. This risk is driven by poorly designed process, usually on the back of poor testing and weak supporting documentation. Overall though, if properly and appropriately executed, the benefits to the business of user empowerment far exceeds the possible negative consequences.

Cheng Chung-Wing, Alex, Yeung Tak-Hung, Arthur. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENT --- p.vii / Charter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.4 / Interviewing --- p.4 / Sampling Method --- p.5 / Data Collection --- p.6 / Data Analysis --- p.7 / Summary --- p.8 / Chapter III. --- REVIEW OF RADIO COMMUNICATION SERVICES --- p.9 / Line Communication System --- p.9 / Private Mobile Radio System --- p.11 / Trunked Radio System --- p.11 / Paging System --- p.15 / Cellular Telephone System --- p.18 / Mobile Data System --- p.23 / Satellite System --- p.24 / Telepoint System and Future Development --- p.24 / Summary --- p.29 / Chapter IV. --- TELEPOINT - A NEW DEVELOPMENT --- p.30 / Product Profile --- p.30 / Competing Technologies --- p.32 / Nature of Service Business --- p.34 / Positioning --- p.35 / Summary --- p.36 / Chapter V. --- INDUSTRY PROFITABILITY ANALYSIS --- p.38 / Industry Size --- p.39 / Financial Highlights --- p.41 / Summary --- p.57 / Chapter VI. --- INDUSTRY STRUCTURE ANALYSIS AND STRATEGY CHOICES --- p.61 / Structural Characteristics of Telepoint Service Industry - An Emerging Industry --- p.61 / Constraints on Industry Development --- p.63 / Factors in Strategy Selection --- p.66 / Possible Strategies --- p.68 / Summary --- p.72 / Chapter VII. --- DIFFERENTIATION --- p.74 / Increase Source of Uniqueness --- p.75 / Optimize Cost of Differentiation --- p.77 / Create Uniqueness --- p.79 / Summary --- p.80 / Chapter VIII. --- RECOMMENDATIONS --- p.82 / Distribution Channel Selection --- p.82 / Price Policy --- p.83 / Product Quality --- p.83 / Service Capability --- p.84 / Brand Identification --- p.84 / Push and Pull --- p.85 / Vertical Integration --- p.85 / Possible Strategies of Minor Players --- p.86 / Possible Strategies of Major Players --- p.87 / Summary --- p.89 / Chapter IX. --- CONCLUSION --- p.92 / APPENDICES / Chapter 1. --- List of Prospect Companies for Interviewing --- p.95 / Chapter 2. --- Interview Questions for Commercial Companies --- p.96 / Chapter 3. --- "Interview Questions for General Post Office, Hong Kong Government" --- p.99 / Chapter 4. --- Distribution of VHF Paging Service Licenses --- p.102 / Chapter 5. --- Schematic Diagram of Telepoint Operation Principle --- p.103 / Chapter 6-9. --- Use of Handsets with Different Types of Callpoint Base Stations --- p.104 / BIBLIOGRAPHY --- p.108

by Yeung Oi Yung, Betty, Lee Wing Kin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 218-222. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF APPENDICES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter PART A --- "INTRODUCTION, OBJECTIVES AND METHODOLOGY" / Chapter I. --- INTRODUCTION / The evolution process --- p.1 / The Third Wave --- p.2 / The local market place --- p.4 / The quest for knowledgeable practitioners --- p.5 / Chapter II. --- OBJECTIVES AND METHODOLOGY / Decision making objectives --- p.7 / Research objectives --- p.9 / Organization of research content --- p.10 / Methodology --- p.12 / Chapter PART B --- RESULTS / Chapter III. --- ENVIRONMENTAL FACTORS FOR DIRECT MARKETING / The world environment in the view of famous marketers --- p.23 / Demographic changes in Hong Kong relating to demassification --- p.25 / Communication and transportation --- p.38 / Interpretation --- p.43 / Chapter IV. --- CHARACTERISTICS OF DIRECT MARKETING AND FEATURES OF FINANCIAL SERVICES / Introduction --- p.45 / Accountability --- p.47 / One-to-one marketing --- p.49 / Scientific orientation --- p.52 / Myths of direct marketing --- p.58 / Comparison with general advertising --- p.61 / Financial services industry --- p.65 / Direct marketing activities in Hong Kong --- p.69 / Chapter V. --- DIRECT MARKETING AS A TOTAL MARKETING CONCEPT / Introduction --- p.74 / Marketing mix and direct marketing --- p.75 / Marketing objective of the graduate card program --- p.76 / Product --- p.77 / Price --- p.78 / Place --- p.79 / Promotion --- p.80 / Evaluation of results --- p.82 / Interpretation --- p.83 / Chapter VI. --- APPLICATION OF DIRECT MARKETING IN THE FINANCIAL SERVICES INDUSTRY / Introduction --- p.85 / Discussion and analysis --- p.89 / Interview reports --- p.98 / Interpretation --- p.100 / Chapter VII. --- SUPPORTIVE SERVICES FOR DIRECT MARKETING / Introduction --- p.104 / Interview reports --- p.108 / Times Direct Marketing --- p.109 / Direct Force --- p.115 / Ad-Post --- p.119 / Nat Alan Direct --- p.124 / H K Cable Communications Ltd --- p.130 / Interpretation --- p.138 / Chapter VIII. --- CONSUMERS ' ATTITUDES AND BEHAVIOURS TOWARDS DIRECT MARKETING A CONSUMER SURVEY ON DIRECT MAIL / Introduction --- p.142 / Design of the survey instrument --- p.144 / Observation of results by overall sample --- p.148 / Observation of results by demographic segments and their interactions --- p.166 / Utilization of mail order service for financial services --- p.186 / Comparison between nominal variables and among batches --- p.189 / Cable television --- p.194 / Interpretation --- p.197 / Chapter PART C --- CONCLUSION / Chapter IX. --- LIMITATIONS / Limitations --- p.200 / Environmental factors (ch.3) --- p.201 / Characteristics of direct marketing and features of financial services (ch. 4) --- p.201 / Direct marketing as a total marketing concept (ch. 5) --- p.202 / Application of direct marketing in the financial services industry (ch. 6) --- p.202 / Supportive services for direct marketing (ch.7) --- p.203 / Consumer survey on direct mail (ch. 8) --- p.204 / Chapter X. --- CONCLUSION / Concluding remarks --- p.207 / Recommendations --- p.211 / Summary of Research --- p.216 / BIBLIOGRAPHY --- p.218 / APPENDICES --- p.Appendices 1 to9

by Ho Siu Ping Nerissa, Kwan Lai Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaf 139). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- BACKGROUND --- p.1 / Personal Communication --- p.1 / CAS and Other Mobile / Wireless Service --- p.2 / Hutchison Telecommunications Ltd: A Bidder for / CAS License --- p.6 / Objectives of This Study --- p.9 / Chapter II. --- MACROENVIRONMENTAL ANALYSIS --- p.10 / Demographic --- p.10 / Working Population by Age --- p.10 / Students and Housewives --- p.12 / Household Size and Household Income --- p.13 / Economic --- p.14 / Increasing GDP Per Capita --- p.14 / The Growth of the Service Industry --- p.14 / Socio-cultural --- p.16 / Information Age --- p.16 / Increasing Social Activity of People --- p.17 / "Mobile Phone No Longer Serving as a Status Symbol, but a Basic Product" --- p.18 / Industry --- p.19 / Industry at a glance --- p.19 / The Local Situation --- p.20 / Local Market Analysis --- p.22 / Competition --- p.28 / Regulation --- p.30 / Technology --- p.35 / Technology Highlights --- p.35 / Mobile Phone Technologies --- p.40 / Future Technology Development --- p.44 / Chapter III. --- PRODUCT ANALYSIS --- p.47 / Product Definition --- p.47 / Product Comparisons --- p.48 / Product Strengths --- p.49 / Two-way Accessibility --- p.49 / Supports Some Mobility --- p.49 / Provide Higher Service Availability --- p.50 / Clear Voice Quality --- p.50 / Allows for a Handy Phone Handset --- p.51 / Low Power Consumption for Handset --- p.51 / Relatively Low Infrastructure Investment --- p.51 / Ease of Installation --- p.51 / Integration with Paging Service / Messaging Service --- p.52 / Better Security --- p.52 / Product Weaknesses --- p.53 / High Running Cost --- p.53 / Only Low Mobility --- p.54 / Confidence Problem Towards New Technology --- p.54 / Product Opportunities --- p.55 / Compete with Mobile Phones and CT-2 --- p.55 / "Compete as Secondary Fixed-wire Phones, with Enhanced Mobility" --- p.55 / Product Threats --- p.56 / Price War in the Cellular Market --- p.56 / High Rental Costs for Installation of Base Stations --- p.56 / Availability of Network Infrastructure --- p.57 / Chapter IV. --- COMPANY ANALYSIS --- p.59 / Strengths --- p.59 / Marketing and Technical Expertise in Wireless Telecommunications Services --- p.59 / Strong Financial Background --- p.61 / Ride on Existing Corporate Infrastructure --- p.62 / Comprehensive Product Range --- p.65 / Weaknesses --- p.67 / Little Product Innovation --- p.67 / Integration of Different Business Units --- p.67 / Lack of Fixed Network Infrastructure --- p.68 / Opportunities --- p.69 / Economies of Scale --- p.69 / Preserve its Positions in the Market --- p.69 / Threats --- p.72 / Price Competition From Mobile Phone Market / Competition from PCN --- p.72 / A Number of Competitors in the Market --- p.72 / Chapter V. --- MARKET SURVEY --- p.74 / Market Survey Objective --- p.74 / Methodology --- p.75 / The Target Population --- p.75 / Data Collection --- p.75 / Questionnaire Design --- p.76 / Data Analysis --- p.77 / Results and Findings --- p.79 / Existing Service Usage --- p.80 / Reasons not Using Mobile Phones Now --- p.81 / Functions Perceived for Mobile Phone Usage --- p.81 / Second Home Telephone Line --- p.82 / Having Mobile Home Telephone --- p.83 / Consideration for Subscribing to the Mobile Phone Service --- p.83 / Rating of Phone Services --- p.84 / Rating of Handset Characteristics --- p.85 / Usage Pattern --- p.86 / Pricing Scheme --- p.88 / Maximum Charge for Phone Service and Handset --- p.89 / Company Selection --- p.91 / Information Source --- p.92 / Distribution Channel --- p.92 / Chapter VI. --- MARKETING STRATEGY --- p.93 / Product Strategy --- p.94 / Product Concepts --- p.94 / The Phone Services --- p.96 / Handset Characteristics --- p.98 / After-Sales Services --- p.99 / Supplier's Concern --- p.99 / Pricing Strategy --- p.101 / Pricing Objective and Strategy --- p.101 / Price Setting --- p.103 / Price of Close Substitute --- p.104 / Promotional Strategy --- p.108 / Target Audience --- p.108 / Message Appeal --- p.108 / Promotional Program --- p.109 / Distribution Strategy --- p.112 / Utilize Extensive Retail Outlet --- p.112 / Use of Direct Sales Team for Approaching the Employees of Large Corporation --- p.112 / Road Shows --- p.113 / Chapter VII. --- LIMITATIONS AND FURTHER STUDIES --- p.114 / APPENDICES --- p.118 / BIBLIOGRAPHY --- p.139

by Tung Yee Shing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaf 53). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LISTOF TABLES --- p.vi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- OBJECTIVES AND SCOPE --- p.2 / Chapter CHAPTER III --- SMARTONE TELECOMMUNICATIONS HOLDINGS LIMITED --- p.4 / History --- p.4 / Benefits from the Initial Public Offering --- p.5 / The Three Brands --- p.5 / The Three Focuses --- p.6 / Diversification --- p.9 / Recent Performance --- p.10 / Chapter CHAPTER IV --- THE ENVIRONMENTAL CHANGES --- p.12 / Government Regulations --- p.12 / Technology --- p.14 / Economic Factors --- p.15 / Social Factors --- p.18 / Chapter CHAPTER V --- THE INDIVIDUAL DEPTH INTERVIEWS --- p.19 / Interviewees' Profile --- p.19 / Perception on Network Quality --- p.20 / Usefulness of Mobile Phone --- p.21 / Usefulness of Value-added Services --- p.22 / Handset Selection --- p.23 / Introduction of the Personal Communications System (PCS) --- p.24 / Effect of Mobile Number Portability --- p.25 / The Student Segment --- p.26 / Chapter CHAPTER VI --- THE SURVEY --- p.28 / Sampling Frame --- p.28 / The Final Sample --- p.28 / Research Findings --- p.29 / Current Usage --- p.29 / Attitude --- p.31 / Information Sources --- p.33 / Chapter CHAPTER VII --- THE DISCRIMINANT ANALYSIS --- p.34 / Chapter CHAPTER VIII --- CONCLUSIONS AND RECOMMENDATIONS --- p.37 / The Environment --- p.37 / The customers --- p.37 / Need Recognition --- p.38 / Information Search --- p.39 / Evaluation of Alternatives --- p.39 / Purchase Decision --- p.40 / Postpur chase Behavior --- p.40 / SmarTone's Strategies --- p.41 / Corporate Level Strategy --- p.41 / Recommendations --- p.44 / APPENDIX --- p.48 / BIBLIOGRAPHY --- p.53

Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 86-88).

This research focused on the relationship between self-esteem and career anchors in the context of career development. The objectives of the study were twofold. The first was to establish the relationship between individuals’ self-esteem (as measured by the Culture Free Self-Esteem Inventory) and career anchors (as measured by the Career Orientations Inventory); and the second was to determine if self-esteem significantly predict career anchors. An online survey was administered to a non-probability, convenience sample (n = 77) of full-time individuals, employed adults at managerial and general staff levels, in the South African financial services industry. The sample consisted of predominantly married (58.4%), white (44.2%), females (57.1%) between the ages 35 and 44 years (32.5%). The Culture Free Self-Esteem Inventory for Adults (CFSEI 2-AD) and Career Orientations Inventory (COI) were used to gather data. Correlational analysis showed an association between the variables of CFSEI 2-AD and COI. A multiple regression analysis supported that self-esteem predict career anchors. Recommendations were suggested for use by human resource professionals to inform the career development of employees in the South African financial service industry. / Human Resource Management / M. Com. (Human Resource Management)

by Cheng Wai Ming, Ivy, Ma Lok Man, Frandy. / Includes questionaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leave 67). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.viii / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Purpose of Study --- p.1 / Chapter 1.2 --- Market Overview --- p.1 / Chapter 1.3 --- Market Growth --- p.2 / Chapter 1.3.1 --- Social Environment --- p.3 / Chapter 1.3.2 --- Economic Environment --- p.3 / Chapter 1.3.3 --- Regulatory Environment --- p.3 / Chapter 1.3.4 --- Technological Environment --- p.4 / Chapter 1.4 --- Market Share --- p.4 / Chapter 1.5 --- Marketing Strategies of Mobile Service Providers --- p.5 / Chapter 1.5.1 --- Product Strategies --- p.5 / Chapter 1.5.1.1 --- Service Features --- p.5 / Chapter 1.5.1.2 --- Mobile Phone Brands Used --- p.6 / Chapter 1.5.1.3 --- Number of Cell Sites --- p.6 / Chapter 1.5.1.4 --- Network Coverage --- p.6 / Chapter 1.5.1.5 --- Roaming Locations --- p.7 / Chapter 1.5.1.6 --- Customer Service --- p.7 / Chapter 1.5.2 --- Pricing Strategies --- p.7 / Chapter 1.5.3 --- Distribution Strategies --- p.8 / Chapter 1.5.4 --- Promotion Strategies --- p.8 / Chapter 1.5.4.1 --- Advertising --- p.8 / Chapter 1.5.4.2 --- Sales Teams --- p.9 / Chapter 2. --- DECISION PROBLEMS AND RESEARCH OBJECTIVES --- p.13 / Chapter 2.1 --- Decision Problems --- p.13 / Chapter 2.2 --- Research Objectives --- p.14 / Chapter 3. --- LITERATURE REVIEW --- p.16 / Chapter 3.1 --- Attitudes and Attitude Components --- p.16 / Chapter 3.2 --- Multiattribute Attitude Models --- p.17 / Chapter 4. --- RESEARCH METHODOLOGY --- p.21 / Chapter 4.1 --- Exploratory Study --- p.21 / Chapter 4.1.1 --- Literature Search --- p.21 / Chapter 4.1.2 --- Interviews with Executives --- p.21 / Chapter 4.1.3 --- Interviews with Potential Customers --- p.22 / Chapter 4.2 --- Descriptive Study --- p.22 / Chapter 4.2.1 --- Survey Population and Sample Size --- p.23 / Chapter 4.2.2 --- Sampling and Data Collection Procedure --- p.24 / Chapter 4.2.3 --- Questionnaire --- p.25 / Chapter 5. --- LIMITATIONS --- p.27 / Chapter 6. --- FINDINGS --- p.29 / Chapter 6.1 --- Exploratory Study --- p.29 / Chapter 6.1.1 --- Benefits of Using Mobile Telephone --- p.29 / Chapter 6.1.2 --- Evaluative Criteria Used in Selecting Mobile Telephone Service Provider --- p.30 / Chapter 6.1.3 --- Types of Information Sought and Sources of Information Used --- p.31 / Chapter 6.2 --- Descriptive Study --- p.32 / Chapter 6.2.1 --- Demographic Characteristics of the Respondents --- p.32 / Chapter 6.2.2 --- Benefits of Using Mobile Telephone --- p.35 / Chapter 6.2.3 --- Decision Making Process of Selecting a Mobile Service Provider --- p.36 / Chapter 6.2.3.1 --- Types of Information Sought by Respondents --- p.36 / Chapter 6.2.3.2 --- Sources of Information --- p.37 / Chapter 6.2.4 --- The Evaluative Criteria Used by Respondents and Their Relative Importance --- p.38 / Chapter 6.2.5 --- Awareness of Mobile Service Providers --- p.39 / Chapter 6.2.6 --- Belief Ratings on the Evaluative Criteria --- p.40 / Chapter 6.2.7 --- Respondents' Attitudes Towards the Mobile Service Providers --- p.41 / Chapter 6.2.8 --- Relationship Between Consumer Attitudes and Brand Preferences --- p.43 / Chapter 6.2.9 --- Market Segmentation --- p.46 / Chapter 6.2.9.1 --- Segmentation by Demographics --- p.46 / Chapter 6.2.9.2 --- Segmentation by Benefits --- p.49 / Chapter 6.2.9.3 --- Segmentation by Attitudes --- p.54 / Chapter 7. --- IMPLICATIONS FOR MARKETING STRATEGIES --- p.59 / Chapter 7.1 --- Competitive Analysis of CSL Against the Other Three Mobile Service Providers in Hong Kong --- p.59 / Chapter 7.2 --- Implications for Marketing Strategies of CSL --- p.60 / Chapter 7.2.1 --- Target Market --- p.60 / Chapter 7.2.2 --- Product Strategies --- p.61 / Chapter 7.2.3 --- Pricing Strategies --- p.63 / Chapter 7.2.4 --- Distribution Strategies --- p.64 / Chapter 7.2.5 --- Promotion Strategies --- p.64 / Chapter 8. --- CONCLUSION --- p.66 / REFERENCES --- p.67 / APPENDICES --- p.68 / Appendix A Exploratory Study: Executive Interview Guide --- p.68 / Appendix B Exploratory Study: Potential Customers Interview Guide --- p.69 / Appendix C English Version of the Questionnaire --- p.70 / Appendix D Chinese Version of the Questionnaire --- p.77 / Appendix E Findings of the Exploratory Study --- p.87 / Appendix F Agglomeration Coefficients of the Cluster Procedure on Respondents' Ratings on the Benefit Statements --- p.91 / Appendix G Agglomeration Coefficients of the Cluster Procedure on Respondents' Ratings on the Evaluative Criteria --- p.92

by Hui Ching-Han, Kuok Li-Wen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 112-114). / Questionnaire also in Chinese. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF TABLES AND FIGURES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter CHAPTER I --- PROJECT INTRODUCTION --- p.1 / Objective --- p.3 / Scope of Study --- p.3 / Methodology --- p.4 / Primary Data Gathering --- p.4 / Secondary Data Gathering --- p.5 / Data Presentation and Analysis --- p.5 / Limitations --- p.6 / Chapter CHAPTER II --- COMPANY BACKGROUND --- p.8 / Mother Company - HK-listed TCL International Holdings Ltd --- p.8 / Maker and Designer of Consumer Electronic Products --- p.8 / Foreign Ownership --- p.8 / China State-Owned Background --- p.9 / Brand Value --- p.10 / Expanding its Overseas Footprint --- p.10 / Source of Income by Market and Product --- p.11 / Performance --- p.11 / Corporate Strategies --- p.13 / Corporate Goal --- p.13 / Business Portfolio --- p.14 / Strategic Partnerships --- p.14 / Nam Tai Electronics --- p.14 / Ericsson --- p.15 / TTPCom --- p.15 / TCL Mobile Communication Co. Ltd --- p.16 / History and Background --- p.16 / Ownership --- p.16 / Sales Performance --- p.17 / Strong Management Team --- p.18 / Scale --- p.19 / Mission --- p.19 / Corporate Culture --- p.19 / Strategy --- p.20 / Mobile Communication Business Plans --- p.22 / Overseas Market Development - HK Market the First Testing Ground --- p.22 / TCL Mobile Information International Company Limited - HK office --- p.23 / Chapter CHAPTER III --- CHINA MOBILE PHONE MARKET --- p.24 / General Market Situation - Supply Side --- p.24 / Number One World Manufacturing Base --- p.24 / Dominant Standard --- p.24 / Revenue and Future Size --- p.25 / General Market Situation - Demand Side --- p.25 / China Consumer Characteristics --- p.26 / Five Faces - Market Segmentation --- p.26 / Location Difference --- p.27 / Most Preferred Brands --- p.27 / Myth of Advertisement --- p.27 / TCL Mobile Phone in China --- p.28 / Largest Mobile Phone Marker in China --- p.28 / Top Five Brands in China --- p.28 / Lucrative Mobile Phone Market - Earnings Driver --- p.29 / Major Foreign Competitors --- p.29 / Major China Competitors --- p.30 / Price War With Profit Margin Unaffected --- p.30 / 4Ps of TCL Mobile Phones --- p.30 / Chapter CHAPTER IV --- HONG KONG MOBILE PHONE MARKET --- p.33 / HK Telecommunication Market - Highlighting Mobile Phone Sub-Sector --- p.33 / Potential Regional Mobile Hub --- p.33 / Highest Telephone Density and Penetration Rate in Asia --- p.34 / Pioneer in Adopting New Technologies and Services --- p.36 / Replacement Mobile Phone Market --- p.37 / Large Business Receipts from Mobile Phone Telecommunication Sub-sector --- p.37 / Network Services Providers --- p.37 / Famous Mobile Phone Brands Dominate Market --- p.38 / Mobile Phone Business Receipts --- p.38 / Characteristics of Hong Kong Consumers --- p.39 / 4Ps of generic brands in Hong Kong market --- p.39 / Recent Developments --- p.41 / Current TCL 4Ps in HK --- p.42 / Price - Medium Pricing --- p.42 / Product - Limited Product Mix with Generic Features --- p.42 / Place - Weak distribution in network service providers --- p.45 / Promotion - No sustainable advertisement after launch --- p.46 / Differences between Hong Kong and the China Market --- p.47 / Chapter CHAPTER V --- SURVEY --- p.49 / Timeline of Survey --- p.49 / Target Market --- p.49 / Methodology --- p.50 / Focus Group --- p.50 / Pilot Test --- p.50 / Quota Sampling --- p.50 / Structure of Questionnaire --- p.51 / Showing Dummy Product --- p.52 / Survey Results Compatible --- p.52 / Highlights and Implications of Survey Results --- p.53 / Part I: HK Mobile Phone Market ´ؤ Usage and Preference --- p.53 / Suggestions in Cracking HK Market by 4Ps Analysis --- p.56 / Part II: Highlights and Implications of the TCL Related Data (4Ps) --- p.57 / Chapter CHAPTER VI --- DATA ANALYSIS --- p.60 / Sample Size --- p.60 / Analysis of the Results of Survey --- p.60 / Demographics --- p.60 / Part I: Mobile Phone Usage and Preference --- p.61 / Current Brand --- p.61 / Frequency of Changing Mobile Phones --- p.62 / Reasons for Replacing Mobile Phone --- p.66 / Mobile Phone Selection Criteria --- p.66 / Preferred Place to Purchase Mobile Phone --- p.72 / Part II: TCL Mobile Phone --- p.75 / General Idea of TCL --- p.75 / Product --- p.75 / Price --- p.81 / Place --- p.82 / Promotion --- p.83 / Confidence in TCL Mobile Phone --- p.85 / Chapter CHAPTER VII --- CONCLUSIONS --- p.88 / The Fate of TCL in the Hong Kong Market --- p.88 / Chapter CHAPTER VIII --- RECOMMENDATIONS --- p.90 / Target Market --- p.90 / Need Market Research --- p.90 / Broaden Target Market --- p.90 / Brand Image --- p.91 / Price --- p.92 / Product --- p.92 / Place --- p.94 / Promotion --- p.94 / APPENDIX 1 Terms (in alphabetical order) --- p.96 / APPENDIX 2 Development Milestones of TCL Mobile Communication --- p.100 / APPENDIX 3 Milestones of Telecommunications (Mobile Phone sub-sector) in Hong Kong..… --- p.102 / APPENDIX 4 (SURVEY: ENGLISH VERSION) --- p.106 / APPENDIX 5 (SURVEY: CHINESE VERSION) --- p.109 / BIBLIOGRAPHY --- p.112 / Periodicals --- p.112 / Interview --- p.114