There are more and more women in Taiwan are running their own business. Therefore women entrepreneurs¡¦ sex-role attitudes and their operating characteristics are worthy to study. The interview concludes that the sex-role attitudes of women entrepreneurs can be divided into two parts ¡X family role and work role. In family, women entrepreneurs take part in traditional role taking the most responsibility of house working and child rearing. At the same time, they also take an active role in decision-making and risk-taking in business. She needs to share household duty to keep balance between family and work with her family, her mother or mother in law, and babysitter or servant. The sex-role attitude of spouse will affect the marital relations. If the husband does not support wife¡¦s entrepreneurship and at the same time the wife could not put her family as the first priority, they would have frequent quarrel or argument. Women entrepreneurs have an operational weakness that is they doesn¡¦t have plentiful business¡¦ network. The reason may they didn¡¦t spend much time to set their connection with other business partners but spend most time stay at home after work. When Women entrepreneurs require the emotional support or some business¡¦ suggestions, they usually appeal to their friends. The results to analyze their entrepreneurial behaviors are as follow, although some women entrepreneurs launch their own business for making money but they still want to achieve the goals of personal development and customer satisfaction etc. Besides, they measure their performance in social contributions, good interactions between customer and employee not just only in growth of market share and increase in profit.

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