Zugl.: Marburg, Univ., Diss., 2007.

Univ., Diss--Münster (Westfalen), 2001.

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Zugl.: Hohenheim, Univ., Diss., 2009

Purpose This paper analyses the use of marketing metrics and marketing information and metrics contained in 2006/7 annual reports of companies listed on the Johannesburg Stock Exchange. The assumption is that the annual reports are the vehicle whereby listed companies communicate to their shareholders and other stakeholder constituencies. Methodology The assessment criteria is based on Ambler’s (2003) suggested marketing metrics and qualitative data is based on a checklist compiled from various academic sources. The elements which are assessed pertain to brand equity, other customer metrics, segmentation, competition, innovation and environmental and strategic aspects. The information obtained is compared to information required by investors and rating is done based on a grand total maturity. Findings Research results indicate that the use of quantitative metrics and qualitative data is very limited. The majority of companies display a lack of information pertaining to marketing. The results reflect a bi-modal tendency. Half (53%) of the companies do not provide any or poor information on their brand whereas 26% of companies supplied good and excellent information. The grand total score indicates that nearly two thirds (60%) of companies obtain a score of less than 50%, providing insufficient information. On the other hand, 27% of companies provide good and excellent information. Segmentation metrics are generally not reflected in annual reports, neither are competitors. Innovation and environmental aspects influencing market trends are covered by two thirds, however a third provides insufficient information. Other findings include that no standard reporting format exists. Information pertaining to marketing is spread throughout the annual reports. None of the companies provide a glossary of marketing definition or brand terminology. Research implications More in-depth research needs to be conducted on various industry sectors and amongst investors as to their needs. Originality/ value The paper is of value to corporate executives, marketing and communication practitioners who seek to improve communication and to convey optimal information for the investment community. The aim is to stimulate executive management to revise their relationship towards customers, the brand, marketing strategy and investors. / Graduate School of Business Leadership / MBL

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study aimed to compare the performance, in terms of risk and return, of stocks of companies with recognized brand value with the actions of other companies listed on the stock market of emerging countries of Latin America: Brazil, Chile, Colombia, Mexico and Peru, as ranking of Morgan Stanley Capital International (2015). More specifically, it was analysed companies portfolio with most valuable brands - Valuable Brands Portfolio -, the portfolio of all companies listed on the stock exchanges of these countries - Total Market Portfolio -, and a portfolio with the companies on the stock exchanges that not belongs to the Valuable Brands Portfolio - Reduced Market Portfolio -. The valuable brands considered were those which are presented at the most valuable Latin America brands at Millward Brown's reports. The Carhart s four-factor model were utilized to analyze the performance of the three mentioned portfolios. The total sample included 732 stocks in the Latin American market, which the data for calculating the model factors were collected at Economatica, monthly, at period of 2004 to 2013, totalizing 120 observations of each action. Regarding the results, the return could not be analyzed because the intercept was not significant for any of the three portfolios, such as the results of Billet, Jiang and Rego (2014), Dutordoir, Verbeeten and Beijer (2015), Fehle et al. (2008), Oliveira (2009) and Oliveira et al. (2010). However, it was found that the Valuable Brands Portfolio presents lowest investment risk than the others portfolios, as in the studies of Billet, Jiang and Rego (2014), Dutordoir, Verbeeten and Beijer (2015), Fehle et al. (2008), Johansson, Dimofte and Mazvancheryl (2012), Madden, Fehle and Fournier (2006), Oliveira (2009) and Oliveira et al. (2010), suggesting that stocks of companies with valuable brands ensure lower risk investment to shareholders in these emerging markets. / Este estudo teve como objetivo comparar o desempenho, em termos de risco e retorno, das ações de empresas com marcas consideradas valiosas com as ações das demais empresas listadas nas Bolsas de Valores dos países emergentes da América Latina: Brasil, Chile, Colômbia, México e Peru, conforme a classificação do Morgan Stanley Capital International (2015). Mais especificamente, analisou-se o portfólio das empresas com as marcas mais valiosas da América Latina Portfólio Marcas Valiosas , o portfólio de todas as empresas listadas nas bolsas de valores destes países Portfólio Mercado Total , e o portfólio composto pelas empresas com ações cotadas nas bolsas de valores que não pertencem ao Portfólio Marcas Valiosas Portfólio Mercado Reduzido . Foram consideradas marcas valiosas aquelas que apareceram nos relatórios de marcas mais valiosas da América Latina da Millward Brown. O modelo de quatro fatores de Carhart foi utilizado para analisar o desempenho dos três portfólios supracitados. A amostra total contemplou 732 ações do mercado latino-americano, cujos dados para o cálculo dos fatores do modelo foram coletados no software Economática, mensalmente, no período de 2004 a 2013, totalizando 120 observações por ação. Quanto aos resultados, o retorno não pôde ser analisado porque o intercepto não foi significativo para nenhum dos três portfólios, como nos resultados de Billet, Jiang e Rego (2014), Dutordoir, Verbeeten e Beijer (2015), Fehle et al. (2008), Oliveira (2009) e Oliveira et al. (2010). No entanto, foi constatado que o Portfólio Marcas Valiosas apresentou menor risco de investimento que os demais portfólios, como nos estudos de Billet, Jiang e Rego (2014), Dutordoir, Verbeeten e Beijer (2015), Fehle et al. (2008), Johansson, Dimofte e Mazvancheryl (2012), Madden, Fehle e Fournier (2006), Oliveira (2009) e Oliveira et al. (2010), o que sugere que as ações de empresas com marcas valiosas garantem investimento de menor risco para os acionistas nesses mercados emergentes.

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Our research contributes to knowledge on strategic organizational responses by addressing a specific type of institutional complexity that has, to date, been rather neglected in scholarly inquiry: conflicting institutional demands that arise within the same institutional order. We suggest referring to such type of complexity as "intra-institutional" - as opposed to "inter-institutional." Empirically, we examine the consecutive spread of two management concepts - shareholder value and corporate social responsibility - among Austrian listed corporations around the turn of the millennium. Our work presents evidence that in institutionally complex situations, the concepts used by organizations to respond to competing demands and belief systems are interlinked and coupled through multiwave diffusion. We point to the open, chameleon-like character of some concepts that makes them particularly attractive for discursive adoption in such situations and conclude that organizations regularly respond to institutional complexity by resorting to discursive neutralization techniques and strategically producing ambiguity. (authors' abstract)

Thesis (M.COM. (Accounting)) -- University of Limpopo, 2017 / Corporate environmental investments have traditionally been deemed to be an unnecessary cost to companies because of perceived or no significant return on investment. However, recent literature is highlighting financial benefits accruing from environmental investments. This study investigates the relationship between corporate environmental investment and shareholder value. The study uses the stakeholder and legitimacy theory to define the company‟s engagement with its external society and environment. From that perspective, the study examines the effect of corporate environmental investment on carbon emissions, hazardous solid waste disposal and company share price. Panel data multiple regression was used to investigate the relationship between the variables under study. Findings show a significant positive relationship between investment in carbon emissions and share price while there is an insignificant negative relationship between investment in hazardous solid waste and share price. The study contributes to the notion that reducing the environmental footprint generates positive shareholder gains by bringing new evidence from the South African mining industry. Further studies can be performed with company profitability as a measure of financial performance and further in a different sector such as manufacturing.

Thesis (MBA.) -- University of Limpopo, 2016 / This paper evaluated the relationship between the Chief Executive Officer’s gender and firm performance. This study was conducted by evaluating the differential effect of CEO’s gender and sales turnover, share price and net profit. The study was deemed necessary because related researches in South Africa did not address the relationship between gender and variables such as turnover, share price and net profit. Hence this research focuses on the evaluation of the differential effect between CEO's gender and the corporate turnover, share price and net profit. The methodological approach used in this study was the quantitative approach. Data were collected from the archives of Socially Responsible Investing Index companies in the JSE. The T-test of difference was applied for data analysis of sixteen (16) selected companies. Three specific objectives were examined as follows: (1) To evaluate the relationship between the CEO's gender and company turnover (2) To assess the relationship, the CEO's gender and share price (3) To examine the relationship between the CEO's gender and net profit. Findings from the statistical analysis revealed that there is no significant relationship between CEO gender and sales turnover. It was further identified that no relationship exists between CEO gender and share price. It was also discovered that there is no differential effect between CEO gender and net profit. Findings from statistical analysis revealed that P-Value was greater than 5 percent indicating that there was no significant relationship between CEO gender and sales turnover, share price and net profit. This means that within the companies examined, CEO gender had no influence on sales turnover, share price and net profit. Based on the findings above, women CEOs can perform as well as the men CEOs. Therefore, women should be afforded the CEO’s positions as their presence have no negative effect on firm performance. Key words: CEO gender, firm performance, sales turnover, share price, net profit, JSE listed companies, corporate profitability, shareholder value and gender stereotyping.